october v7

7/31/2019 October v7

1/13

PURPLEPOLL

October 2012 Edition

WHY THE PURPLEPOLIn 2012, a dozen states will decide whether President

is elected to a second term. The PurplePoll focuses exclusivel

Purple Electorate - likely voters only in these swing states. U

regularly throughout the 2012 election cycle, the PurplePoll offers a

lens through which you can gather original insight into this critical e

The PurplePoll has built a reputation for accurate, unbia

cutting-edge polling and analysis. It has been cited on television, and online by sources that span the political spectrum, including: M

Fox News, ABC News, the Wall Street Journal, Talking Points Mem

Politico, the National Reviewand dozens of others. And we wil l con

bring you this analysis through the November election, and

Fielded 10/23-10/25, interviews were conducted using a

methodology of automated telephone interviews using landline

and online interviews of voters who predominantly or exclusiv

cell phones. Seventy-ve percent (75%) of the interviews were condu

phone, and 25% online with cell phone users. Total w

N size=1000 likely voters, margin of error +/-3.1. CO, OH, and V

been oversampled to N=600 per state, margin of error

For more infor

contact Doug Usher, Ph.D. [doug.usher@purplestrategior Bruce Haynes [[email protected] ], at 703-54

To subscribe, e-mail us at poll@purplestrategie

PURPLEINSIG

ABOUT PURPLE STRATEGIESPurple is a fully integrated, bipartisan team that excels at merging red and blue perspectives to nd effective

strategic solutions. We look to build a consensus that will support a public affairs initiative, inuence a debate

or stimulate change. Our team includes experts in opinion research, strategic communications, grassroots,

government affairs, digital communications and creative.

Recognizing the need for a balanced, bipartisan approach to corporate communications and issue advocacy,

Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms

National Media and Issue & Image to create Purple Strategies. By joining forces, Purple brings together

strategists and communication specialists from across the political spectrum, including veteran political

strategists Bruce Haynes, Mark Squier, Rob Collins and Jim Jordan.

The PurplePoll is fielded and analyzed by Purple Insights, the research division of Purple Strategies, the

bipartisan public affairs rm.

For more: www.purplestrategies.com
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2/13

SUBSCRIBE TOPURPLEPOLL [email protected]

A razor-thin race in Purple

States, with Obama holding a

slight advantage.

Much has happened since our last PurplePoll: all

three Presidential debates, the Vice Presidential

debate, and the September jobs report. The net

effect on the PurplePoll is consistent: the racehas tightened, with President Obama maintaining

a slight lead.

Across the 12 Purple States, President Obama

currently leads by 2 points, 47% to 45%. This

represents a net 3-point change in the lead in

Governor Romneys favor.

We see similar movement in the three individual

states we polled, with Obama maintaining smallleads in Ohio and Colorado, and the race knotted

up in Virginia.

PURPLEPOLL

October 2012

For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877. PURPLE

Ohio (Obama +2): Our result in Ohio shows a

small move in Governor Romneys directionover the last month. Today, President Obama

leads 46% to 44%, down from a 4-point lead in

September. President Obama has a strong lead

among early voters: 26% of Ohio voters say they

have already voted, and he leads by 26 points

among that group. Romney holds a 2-point lead

among independents in the state.

Colorado (Obama +1): The critical mountain state

has tightened as well. Today, President Obamaslead is down to 1 point, 47% to 46%, down from

a 3-point lead in September. He holds a 6-point

lead over Romney among early voters, and the

race is tied among independents.

Virginia (Even): Governor Romney has gained

ground in this state over the past month. Obama

led by 3 points in September, and the state is

now tied at 47%. Romney holds a 3-point lead

among independents.

Two opposite forces at work in Purple S

Romneys image has improved, while vopinion of the economy has ticked up.

Governor Romney has seen a substantial im

ment in perceptions around his personal imag

the past month. Today, 44% have a favorab

of him, with 49% unfavorable, an improv

from 38%/52% last time. Over the same p

President Obama has seen his personal ima

down slightly (today, 47% favorable, 48% unfav

compared to 49%/46% in September).

That improvement in Romneys image is d

related to his improvement in Purple State p

At the same time, it has been balanced by an

in opinions about the economy. In our lates

37% believe the economy is getting b

compared to 34% last month.

This small change can have an outsized i

on the vote. As we have noted in previousperception of the economy is the strongest atti

predictor of the vote. In our current polling,
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3/13


For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877. PURPLE

those who believe the economy is getting better

are voting for Obama, compared to just 5% of

those who believe it is getting worse.

Taken together, the impact is an improvement

for Governor Romney overall. However, buoyed

perceptions about the economy are protecting

President Obamas slim lead, and may be critical

in the final outcome.

A plurality of voters believe the economy will

do better under Romney, while Obama holds an

edge on national security.

Our poll asked Purple State voters whether

they believed the economy would do better

over the next 4 years under President Obama

or Governor Romney. Forty-four percent (44%)

of voters said it would do better under Romney,

39% said better under Obama, and 13% said it

doesnt matter (3% werent sure).

Among independents, Romneys edge on thisquestion increases to 13 points (45% to 32%).

His advantage is smaller in Ohio (+6) and Virginia

(+6) than in Purple States as a whole. In Colorado,

he holds the advantage by 9 points.

At the same time, President Obama hold s a lead

on security, reversing traditional party roles on

that issue. Overall, 46% believe that President

Obama will do a better job keeping us safe, while

43% said the same about Mitt Romney. Romney

holds a 1-point lead on that issue in Colorado, while

Obama is tied with Romney in Ohio (45%/45%) and

has a 1-point lead in Virginia on that measure.

Whos having fun? No surprise here: voters are

divided. And a third of voters would pay $100 to

stop the ads.

We asked voters which candidate is having

more fun on the campaign trail. Overall, 34%

believe that President Obama was having more

fun, while 27% feel that Governor Romney is

having more fun on the trail.

Interestingly, there is less partisan div

this question than nearly every other qu

we asked. Among Democrats, 47% believ

President Obama is having more fun, whil

choose Governor Romney. Among Repub

41% believe that their nominee is having

fun on the trail, while 22% pick Obama.

We also asked voters about the deluge of p

advertising did they feel it was a normal

the political process that cant be avoided, or

they be willing to pay $100 to block them out.

(34%) said they would be willing to pay the mo

just stop the advertising for the next two wee

Perhaps voters from both parties can agree

stop advertising, travel, rallies, and fundrai

exhausting for candidates and voters.
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4/13


PURPLEPOLLOctober 2012

For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877.

PURPLE TRACKIN

PURPLE

0

10

20

30

40

50

Feb. 11 Mar. 12 Apr. 12 July 12 Aug. 12 Sept. 12 Oct. 12

36%

37%

35% 35%

36%39%

42%

28%

44%

29%

40%

34%

40%

37%

Getting Better

Getting Worse

Same

0

10

20

30

40

50

60

Sep.2011

Nov.2011

Dec.2011

Jan.2012

Feb.2012

Mar.2012

Apr.2012

Jun.2012

July2012

Aug.2012

Sep.2012

Oct.2012

53% 53%

41% 41% 41%

45% 44%46% 47%

50% 50% 50%48%

47%45%

50%

47%

47%49%

46%

49%

43%

51%52%

Disapprove

Approve

Not Sure

0

10

20

30

40

50

60 57% 56%

48%

54%52%

38%

49%

44%

47%45%

39%

27%

29%

38%

49%

39%

49%

41%

48%

45%

30%29%30%32%

Unfavorable

Favorable

Not Sure

Sep.

2011

Nov.

2011

Dec.

2011

Jan.

2012

Feb.

2012

Mar.

2012

Apr.

2012

Jun.

2012

July

2012

Aug.

2012

Sep.

2012

Oct.

2012

Direction of Country Direction of Economy

Obama Job Approval Romney Favorability

71%69%

60%57%

20%22%

32%36%

57%

36%

53%

38%

52%

40%

Wrong Track

Right Direction

Not Sure

Nov. 11 Dec. 11 Feb. 12 Mar 12 June 12 Sep. 12 Oct. 120

10

20

30

40

50

60

70

80
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5/13SUBSCRIBE TOPURPLEPOLL [email protected]


For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877.

PURPLE TRACKIN

PURPLE

Sep.

2011

Nov.

2011

Dec.

2011

Jan.

2012

Feb.

2012

Mar.

2012

Apr.

2012

Jun.

2012

July

2012

Aug.

2012

Oct.

2012

Sep.

2012

Mitt Romney

Barack Obama

Not Sure

46%

43% 43%44% 44%

45%44%

43%

46%45%

46% 45%45%

47% 47% 47%

46%

47% 47%

44%

49%48% 48% 48%

0

10

20

30

40

50

Obama vs. Romney
mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/mailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePoll


6/13

4052

8

4053

7

4153

7

4051

9

4055

5

4050

10

788

5

3758

6

7416

10

3953

8

4151

7

47

48

5

47

50

3

46

48

6

48

47

5

45

52

3

49

45

7

7

91

2

42

52

5

87

8

5

46

49

5

48

48

4

44

49

7

46

49

5

43

50

7

45

47

7

46

47

8

42

51

7

86

9

5

41

49

10

9

86

5

45

48

7

42

50

8

4549

6

20

80

1

4551

4

40

59

0

45

48

7

47

46

7

50

43

7

6

90

4

42

45

14

87

9

4

45

46

8

47

45

9

46

46

8

42

49

9

42

48

10

50

44

3

2

51

44

3

3

53

42

3

2

47

51

0

3

92

2

1

4

40

46

9

6

48

44

4

4

46

44

5

5

46

46

5

4

58

32

5

5

7

89

4

1

4549

6

26

74

1

4548

7

9

90

1

4254

4

20

78

1

4745

8

19

81

0

791

2

22

78

0

3854

8

16

84

0

849

7

21

77

1

4450

6

21

79

1

4549

6

18

81

0

Gender Party Education

Not sure

Not sure

Not sure

Not sure

Not sure

Not sure

Third party candidate

Refused/Not sure

Unfavorable

Unfavorable

Wrong track

Disapprove

No, have not yet voted

Mitt Romney

Mitt Romney

Favorable

Favorable

Right direction

Approve

Yes, already voted

Barack Obama

Barack Obama

%

Are things in this country generally going in theright direction or are they pretty seriously off onthe wrong track?

Do you have a favorable or unfavorable view ofBarack Obama?

Do you have a favorable or unfavorable view of

Mitt Romney?

Do you approve or disapprove of the jobBarack Obama is doing as president?

Have you already voted, either through absentee

ballot or early voting?

IF VOTED EARLY: Who did you vote for?

IF HAVENT VOTED: If the 2012 election were heldtoday, for whom would you vote?

October 2012 Main Questionnaire By State

Male Female GOP Ind Dem Coll+Non-CollTotal

Fielded 10/23-10/25, using automated telephone and online interviews. Total weighted N size=1000 likely voters, margin of error +/-3.1. CO, OH, and VA have been oversampled to N=600 per state, margin of error +/-4.0.



For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877. PURPLE OCTOBER 2012 MAIN QUES

[ ] PURPLE OCTOBER 2012 MAIN QUES
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7/13

37

40

20

3

47

451

7

47

461

5

46

441

8

47

470

7

43

471

9

50

431

6

6

901

4

41

451

12

88

70

4

45

461

7

48

441

7

39

42

18

1

38

40

21

1

37

38

23

3

36

40

20

4

8

72

19

2

35

41

22

1

66

12

19

3

34

44

18

4

41

36

22

2

38

41

20

2

46

43

12

39

44

13

3

39

48

11

2

39

45

14

2

38

44

15

3

37

47

13

2

41

42

13

4

6

87

5

2

32

45

20

3

76

7

13

3

41

46

9

4

37

43

18

3

34

27

39

33

28

40

34

29

37

39

24

37

36

30

34

33

24

43

22

41

37

33

25

42

47

17

36

35

25

40

34

29

37

55

34

11

51

39

10

52

38

10

58

31

11

55

34

11

54

34

11

66

24

10

46

43

11

54

35

11

58

28

14

50

42

8

45

46

9

45

45

10

45

44

11

43

45

12

48

40

11

7

85

8

43

42

16

84

7

9

45

43

12

47

42

11

Gender Party Education

Not sure

Doesnt matter

Not sure

Not sure

Not sure

Staying about the same

Not sure

Mitt Romney

Mitt Romney

Mitt Romney

Would pay $100 to make them go away

Getting worse

Barack Obama

Barack Obama

Barack Obama

Just part of the process

Getting better

%

Do you think the economy is getting be tter,

getting worse or staying about the same?

Which candidate is more likely to keep th ecountry safe?

Do you think the economy will improve more if Obama

wins re-election, more if Romney wins the election,or do you think it doesnt matter which one wins?

Which candidate do you think is having more fun onthe campaign trail?

Which of the following comes closer to

your view about political ads?


October 2012 Main Questionnaire By State

Male Female GOP Ind Dem Coll+Non-CollTotal

92

6

1

91

7

2

93

6

1

96

3

1

90

8

1

93

5

2

95

4

1

87

11

2

95

4

2

93

5

1

91

8

1Dont Know


Refused/Not sure

Might change mind

Mitt Romney

Certain

Barack Obama

Are you certain to vote that way, or is it possible

that you will change your mind beforeElection Day?

TOTAL VOTE: Obama vs. Romney




F i f ti t t D U h Ph D [d h @ l t t i ] t 703 548 7877 PURPLE MAIN QUESTIONNAIRE
mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/mailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePoll


8/13

40

52

8

38

53

9

49

46

5

38

52

10

47

47

6

91

8

1

--

--

--

47

49

4

45

48

7

43

51

6

91

7

2

--

--

--

--

--

--

41

49

10

46

49

4

--

--

--

36

57

7

--

--

--

39

49

12

47

49

4

--

--

--

--

--

--

--

--

--

38

48

15

47

48

5

--

--

--

36

57

7

--

--

--

29

56

14

46

50

4

--

--

--

32

60

9

--

--

--

27

57

16

44

50

6

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

30

54

16

45

50

6

22

69

9

--

--

--

29

47

24

41

53

6

20

71

9

--

--

--

30

45

25

41

52

6

47

48

5

44

49

7

45

49

6

92

6

1

3740

20

3

3440

25

1

2944

25

2

2842

29

1

----

--

--

3635

26

1

3935

24

1

3637

26

1

----

--

--

----

--

--

----

--

--

47

45

1

7

49

44

--

6

46

47

--

6

47

45

--

8

48

46

--

7

48

44

--

8

48

44

--

8

47

43

--

10

46

44

--

10

47

43

--

11

45

45

--

11

Not sure

Not sure

Not sure

Not sure

Dont Know


Not sure


Refused/Not sure

Unfavorable

Unfavorable

Wrong track

Disapprove

Might change mind

Getting worse

Mitt Romney

Favorable

Favorable

Right direction

Approve

Certain

Getting better

Barack Obama

%

Are things in this country generally going in the

right direction or are they pretty seriously off onthe wrong track?


Barack Obama?


Mitt Romney?


Are you certain to vote that way, or is it possiblethat you will change your mind before

Election Day?

Do you think the economy is ge tting better, gettingworse or staying about the same?



October 2012 Main Questionnaire 2012 2011

September August December NovemeberJuly June April March February JanuaryTotal



For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877. PURPLE MAIN QUESTIONNAIRE

For more information contact Doug Usher Ph D [doug usher@purplestrategies com] at 703 548 7877 PURPLE OCTOBER 2012 STAT
mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/mailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:doug.usher%40purplestrategies.com?subject=PurplePoll


9/13

40

53

7

40

52

8

50

46

4

42

49

9

45

49

7

--

--

--

48

45

7

--

--

--

46

50

4

46

50

4

45

48

8

--

--

--

49

46

5

--

--

--

--

--

--

37

55

9

45

51

4

--

--

--

45

44

11

37

57

6

--

--

--

42

50

7

48

48

5

--

--

--

48

46

5

--

--

--

--

--

--

36

51

14

43

53

4

--

--

--

47

47

6

39

56

5

45

52

2

50

44

5

42

54

4

41

59

1

39

53

9

41

51

8

49

48

4

42

53

5

47

48

5

40

59

0

50

43

6

5

91

4

8

91

1

91

7

2

5

93

1

39

61

0

6

92

3

37

56

7

43

53

4

40

51

9

41

51

8

35

63

1

44

39

16

77

15

8

88

9

2

10

88

2

86

11

4

47

53

0

88

10

2

34

59

7

44

50

6

38

59

4

54

44

2

51

43

6

42

54

5

37

58

5

50

46

3

41

59

0

40

60

0

40

52

7

48

45

7

47

50

3

46

49

5

45

51

4

40

59

0

45

48

7

39

42

18

1

38

38

22

2

27

44

27

2

30

42

27

1

--

--

--

--

37

35

26

1

37

43

19

1

40

42

17

1

4

85

10

1

39

37

23

1

72

8

19

1

30

51

18

1

45

36

18

1

50

44

3

2

47

46

1

5

48

45

--

7

49

46

--

5

45

44

--

11

48

46

--

5

47

47

--

6

42

50

1

6

51

43

1

4

6

92

1

2

42

42

3

12

90

8

0

2

40

52

3

6

52

43

0

4

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

48

47

3

3

53

42

4

1

7

91

2

0

39

48

8

5

92

6

1

1

39

51

6

3

58

40

1

1

Not sure

Not sure

Not sure

Not sure

Not sure

Not sure


Not sure



Refused/Not sure

Refused/Not sure

Unfavorable

Unfavorable

Wrong track

Disapprove


Mitt Romney

Getting worse

Mitt Romney

Mitt Romney

Favorable

Favorable

Right direction

Approve

Yes, already voted

Barack Obama

Getting better

Barack Obama

Barack Obama

% % % % % % Gender Party Education

Are things in this country generally going in theright direction or are they pretty seriously off on

the wrong track?


Barack Obama?

Do you have a favorable or unfavorable view ofMitt Romney?





IF HAVENT VOTED: If the 2012 election were heldtoday, for whom would you vote?

Do you think the economy is getting better,getting worse or staying about the same?



COLORADO

Sep 12 Aug 12 Ind Dem CollNon-collJuly 12 June 12 April 12 Male Female GOPTotal



For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877. PURPLE OCTOBER 2012 STAT

For more information contact Doug Usher Ph D [[email protected]] at 703-548-7877 PURPLE OCTOBER 2012 STAT
mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/mailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:doug.usher%40purplestrategies.com?subject=PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/mailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePoll


10/13

41

53

7

37

54

9

47

48

5

36

52

12

46

47

7

--

--

--

26

74

1

48

44

8

--

--

--

45

50

5

42

52

6

42

52

6

--

--

--

44

46

10

--

--

--

--

--

--

37

50

13

46

49

5

--

--

--

48

45

7

31

62

6

--

--

--

38

48

13

43

52

5

--

--

--

45

48

8

--

--

--

--

--

--

34

54

12

47

47

5

--

--

--

26

74

0

25

74

1

25

75

0

18

81

1

35

65

0

27

73

0

24

75

1

49

44

7

40

54

6

44

52

4

47

46

6

42

53

5

36

55

9

42

51

7

48

44

8

39

53

8

48

45

6

48

43

9

10

89

1

6

91

3

87

8

5

6

93

0

5

94

1

32

60

8

39

52

10

41

48

11

37

53

9

35

46

18

76

15

9

88

9

3

10

86

4

86

9

5

87

11

2

43

52

5

38

54

9

48

47

6

44

50

6

42

51

7

45

47

8

48

47

5

42

51

7

43

49

8

41

47

11

46

48

6

43

50

7

45

49

6

42

49

9

38

40

21

1

35

36

28

1

26

45

28

2

33

39

26

2

--

--

--

--

36

34

29

0

37

41

21

1

40

39

20

1

4

74

21

1

33

42

23

1

72

10

17

1

39

44

17

0

37

35

25

2

58

32

5

5

46

44

1

8

48

44

--

8

44

46

--

10

48

45

--

7

45

48

--

8

49

44

--

7

43

47

1

9

49

42

1

8

5

93

0

2

40

42

1

16

86

8

2

3

47

45

2

7

45

44

1

10

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

62

25

6

8

54

40

4

2

6

90

0

4

62

26

8

4

85

4

6

5

58

32

6

5

58

33

4

5

Not sure

Not sure

Not sure

Not sure

Not sure

Not sure


Not sure



Refused/Not sure

Refused/Not sure

Unfavorable

Unfavorable

Wrong track

Disapprove


Mitt Romney

Getting worse

Mitt Romney

Mitt Romney

Favorable

Favorable

Right direction

Approve

Yes, already voted

Barack Obama

Getting better

Barack Obama

Barack Obama



the wrong track?


Barack Obama?






IF HAVENT VOTED: If the 2012 election were held

today, for whom would you vote?




OHIO




For more information, contact Doug Usher, Ph.D. [[email protected]] at 703 548 7877. PURPLE OCTOBER 2012 STAT

For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877. PURPLE OCTOBER 2012 STAT


11/13

40

51

9

36

54

10

4946

5

38

52

10

45

48

7

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

11

88

1

8

91

1

10

90

0

7

92

0

10

89

1

9

90

1

10

89

1

46

43

11

--

--

--

4649

4

47

48

5

42

52

6

45

48

8

--

--

--

----

--

41

49

11

45

50

5

46

44

10

36

58

6

----

--

43

49

8

45

51

5

49

46

5

--

--

--

----

--

36

48

16

45

50

6

48

46

6

41

53

6

4749

3

47

46

8

46

49

5

45

47

9

39

49

12

4846

6

44

49

7

45

47

8

48

46

6

5

91

4

689

6

84

7

9

7

91

2

3

93

4

37

55

8

4551

4

50

45

4

41

50

9

46

46

8

77

13

11

898

3

9

84

7

87

9

4

87

7

6

34

57

10

47

45

8

4253

5

5442

4

51

43

6

40

52

9

38

54

7

52

42

6

42

50

7

51

42

7

4847

5

45

47

7

45

48

7

9

90

1

47

46

7

37

38

23

3

35

40

24

1

32

42

25

1

30

41

27

2

--

--

--

--

39

35

25

1

36

39

22

3

37

36

23

3

4

66

26

4

32

44

21

2

72

7

19

2

29

42

26

3

44

34

20

2

47

51

0

3

47

47

0

7

46

43

--

11

45

48

--

8

46

44

--

10

49

46

--

5

48

46

--

6

45

48

0

8

48

46

0

6

4

91

0

5

45

48

0

8

87

8

0

5

41

52

0

7

53

41

0

6

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

44

56

0

1

50

45

0

5

13

80

0

7

31

69

0

0

88

11

0

1

24

71

0

5

69

31

0

1

Not sure

Not sure

Not sure

Not sure

Not sure

Not sure


Not sure



Refused/Not sure

Refused/Not sure

Unfavorable

Unfavorable

Wrong track

Disapprove


Mitt Romney

Getting worse

Mitt Romney

Mitt Romney

Favorable

Favorable

Right direction

Approve

Yes, already voted

Barack Obama

Getting better

Barack Obama

Barack Obama



the wrong track?


Barack Obama?



Have you already voted, either through absenteeballot or early voting?


IF HAVENT VOTED: If the 2012 election were held

today, for whom would you vote?




VIRGINIA




, g , g @p p g PURPLE OCTOBER 2012 STAT

For more information, contact Doug Usher, Ph.D. [[email protected]] at 703-548-7877. PURPLE OCTOBER 2012 DEMO


12/13

4753

4753

4852

4654

35

31

32

2

34

33

32

1

34

27

38

1

36

31

30

3

78

11

7

3

1

81

4

11

3

1

82

11

4

2

1

70

20

4

5

1

18

29

37

16

1

15

32

37

15

1

19

29

36

15

1

19

26

29

23

3

55

441

44

551

59

401

50

491

FemaleMale

Democrat

White

18-29

No college degree

Republican

Black

30-44

College degree or higher

Independent

Hispanic/Latino

45-64

Dont know/Refused

Other/Dont know

Other

65+

Dont know/Refused

Dont know/Refused

%

Are you male or female?

Do you consider yourself to be aDemocrat, Republican, or Independent?

What is your race?

Into which of the followingcategories does your age fall?

What is the highest level of education

you have completed?

Fielded 10/23-10/25, using automated telephone and online interviews. Total weighted N size=1000 likely voters, margin of error +/-3.1. CO, OH, and VA have beenoversampled to N=600 per state, margin of error +/-4.0.

Demographics By State

Total



PURPLE OCTOBER 2012 DEMO

mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollhttp://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/tag/purplepoll/http://www.purplestrategies.com/mailto:poll%40purplestrategies.com?subject=Subscribe%20to%20PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePollmailto:Doug.Usher%40purplestrategies.com?subject=PurplePoll


13/13



1. Are things in this country generally going in the right direction or are they pretty seriouslyoff on the wrong track?

1) Right direction2) Wrong track3) Not sure

2. Do you have a favorable or unfavorable view of Mitt Romney?1) Favorable2) Unfavorable3) Not sure

3. Do you have a favorable or unfavorable view of Barack Obama?1) Favorable2) Unfavorable3) Not sure

4. Do you approve or disapprove of the job Barack Obama is doing

as president?1) Approve2) Disapprove3) Not sure

5. Have you already voted, either through absentee ballot or early voting?1) Yes2) No3) Dont know

6. [IF VOTED EARLY]: Who did you vote for? 1) Barack Obama

2) Mitt Romney3) Some other candidate4) Cant recall

7. [IF DID NOT VOTE EARLY OR NOT SURE]: If the 2012 presidential election were held today andthe candidates were: Democrat Barack Obama and Republican Mitt Romney, for whom would you vote?

1) Barack Obama2) Mitt Romney3) Not sure

8. [IF CANDIDATE SELECTED IN Q7]: Are you certain to vote that way,or is it possible that you will change your mind before Election Day?

1) Certain2) Might change mind3) Not sure

9. Do you think the economy is getting better, getting worse or staying about the same?1) Getting better2) Getting worse3) Staying about the same4) Not sure

10. Which candidate is more likely to keep the country safe?1) Barack Obama2) Mitt Romney3) Not sure

11. Do you think the economy will improve more if Obama wins re-election, more if Romnwins the election, or do you think it doesnt matter which one wins?

1) Barack Obama2) Mitt Romney3) Doesnt matter4) Nor sure

12. Which candidate do you think is having more fun on the campaign trail?1) Obama2) Romney3) Not sure

13. Which of the following comes closer to your view?1) Political ads are just part of the process, and while there are

a lot of them I understand why theyre on television

2) Political ads are annoying, and I would be willing to paysomebody $100 just to make them go away3) Not sure

October 2012 Main Questionnaire
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october v7

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