The 2012 campaign for the national fight against childhood obesity

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TV COMMERCIAL STORYBOARD

The sole focus is on the children jumping rope and rhyming.Kids Jumping Rope: Cinderella dressed in yella

Grabbed a jump rope and her friend named Stella

Made a cool song and jumped all night long

Rhyme fades to background and a Miranda Cosgrove is standing in front of children.Miranda: In our country’s fight against childhood obesity and early-onset diabetes, every little bit of exercise counts. By jumping rope to five of your favorite songs every day you can help yourself lead a healthy life, while never getting bored of the same old routine!

Miranda: Just JUMP! is teaming up with Nickelodeon to host a contest with a chance for you and two family members to win a trip to Universal Studios Orlando on May 15 for JUMP Day.

Focus is back on the jump ropers and you can hear the rhyme continueKids Jumping Rope: How many songs

Helped their hearts live strong? Is it 1, is it 2, is it 3, is it 4 No it’s 5!

Miranda: Grab a parent and go to justjump.com for more information on the cause, JUMP Day and how to win. Remember: A jump rope a day keeps you healthy to play!

Story Board for CommercialGuerrilla Marketing: Project

JUMP• Part I– Online Contest

• Part II– JUMP Day event at schools

Story Board for CommercialPart I: Online Contest

• Children can participate in an online contest leading up to JUMP Day on May 15th.

• To participate children must:– upload pictures of themselves jumping rope – list 5 of their favorite songs to jump to– write an original jump rope rhyme of their own to our

website JustJump.com

• Prize: A trip to Universal for the winner and two family members

• At 7 p.m. on JUMP Day, tune in to Nickelodeon where Miranda Cosgrove, star of iCarly, will announce the 10 winners of the contest!

Story Board for CommercialPart II: JUMP Day Event

Schools: • Every registered inner city public elementary school

in the country has the chance to participate in Project JUMP and JUMP Day.

• Each school will receive a letter explaining the basis of JUMP Day and Project JUMP, which is intended to be copied and sent home to parents, along with a health benefits handout, and complimentary jump ropes to encourage the students to get started.

• Upon the schools confirmation of participation: we will send print ads and posters to display around the campus

Story Board for CommercialRemember: A jump rope a day keeps you healthy to play!