MDMK09 Borislav Kiprin

Barack Obama - Here, There … Everywhere

MDMK09 Borislav Kiprin

Additional Actions Taken

Objectives Accomplished

MDMK09 Borislav Kiprin

How much did it cost?

MDMK09 Borislav Kiprin

Obama spent around $14M. And did so disproportionately higher percentage of his total campaign expenditures on the internet, based on

FEC data (McCain spent $4.6M)

Best Practice

MDMK09 Borislav Kiprin