A Study Report On

WORK MOTIVATION

Guided By:

Prof. D.I. Cabral

Presented By:

Vinay Deshmukh

MMS-I

Roll No: 914

SYDENHAM INSTITUTE OF MANAGEMENT

STUDIES, RESEARCH AND ENTREPRENEURSHIP

EDUCATION

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Acknowledgement

I would like to take this opportunity to express my sincere and heartfelt thanks to Prof.

D.I. Cabral for his timely guidance and inspiration without which this project would not have

been possible.

I would like to thank the H.R Department of Accenture (India) Pvt. Ltd. for giving me

permission for this project.

I would also like to thank all the employees of Accenture who have participated in this

survey and for filling the questionnaire patiently and honestly.

In addition, I would like to thank my friends Ms. Preeti Surajiwale (Senior Software

Engineer) and Mr. Nikhil Kothari (Software Engineer) for their continuous help and support

for this project.

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Table of Contents

Acknowledgement 2

Synopsis 4

Hypothesis and Objective 5

Methodology 6

Company Profile 7

Data Collection and Analysis 8

Major Findings 15

Conclusion 16

Recommendations 17

Annexure 18

Questionnaire 19

Bibliography 20

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Synopsis

The concept of motivation occupies a central place in the discipline of organizational behavior.

Motivation represents a relationship between need, drive and goal.

This report is based on the study of “Work Motivation” made at Accenture (India) Pvt. Ltd. The

study was made with a view to illicit the views of employees regarding the parameter of the

study.

The report aims to determine the various factors that affect employee motivation. This was

achieved through a survey which was filled by employees from various levels in an organization.

The response was then analyzed and a conclusion was drawn on the various motivating factors.

The report also consists of recommendations which could help build employee satisfaction and

an environment conducive to employee growth and productivity.

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Hypothesis and Objective

Software industry has one of the highest attrition rates amongst all industries. One of the main

reasons for attrition is the large number of IT firms that have mushroomed across the country.

These IT firms recruit in bulk and give a lot of perquisites (salary raise, benefits etc) to potential

employees. At the same time many firms give an onsite opportunity which is very beneficial. So

any employee who wishes to switch jobs has galore opportunities in front of him. As a result

employee retention is a big challenge for the IT industry.

This study is made to get an insight into the various motivating factors that an employee looks

for in a company.

This project seeks to highlight the following:

1) Various factors that motivate employees

2) Work environment conducive for working

3) Importance of job profile and job content for an employee

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Methodology

The following methodology was adopted

1) A survey was conducted at Accenture (India) Pvt. Ltd. The survey consisted of a

questionnaire which had to be filled by the employees.

2) People with varying experience were selected for the survey. It consisted of six software

engineers who had an average experience of 3 years and three senior members (Senior

Software Engineer, Analyst, and Team Lead).

3) The reason that people with varying experience were selected was so that we understand

the process of job satisfaction at different levels.

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Company Profile

Accenture (NYSE: ACN)is a leading global provider of Information Technology services,

specializing in the design and deployment of leading-edge solutions serving more than 1000

customers worldwide, including a number of Fortune 500 and Global 500 companies.

It is a provider of global technology and business services designed to help clients improve

competitiveness and efficiency. Accenture provides the software product development,

enterprise application and business services, and software distribution capabilities your business

needs to get ahead.

The Accenture portfolio of services and solutions includes outsourcing and offshore, systems

integration and application development, software and consulting, and quality assurance and

training. Combining unparalleled experience, comprehensive capabilities across all industries

and business functions, and extensive research on the world's most successful companies,

Accenture collaborates with clients to help them become high-performance businesses and

governments.

With deep industry and business process expertise, broad global resources and a proven track

record, Accenture can mobilize the right people, skills and technologies to help clients improve

their performance. With more than 150,000 people in 48 countries, the company generated net

revenues of US $19.95 billion for the fiscal year ended August 31, 2009. Its home page is

www.accenture.com.

Vision:

To become a leading global IT solutions provider with emphasis on quality, professionalism,

reliability and technological innovation.

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Data Collection and Analysis

1) You prefer a job profile demanding responsibilities and constantly providing new

challenges.

Analysis: Everyone wants a very challenging job profile

2) You prefer to work in a very competitive environment.

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Analysis: Most of the employees (62%) prefer to work in a competitive environment

3) The fear of failing in the assigned task reduces your motivation to work.

Analysis: Many of the employees get de-motivated with the fear of failing in the task

assigned to them.

4) You wish to have a degree of power over other people in your job.

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Analysis: Most of the employees (62%) wish to have a degree of power in their job,

while for the rest absence of power does not necessarily de-motivate them

5) Acknowledgment by bosses and colleagues of your efforts, skills and competencies is

an important motivating factor for you.

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Analysis: Acknowledgement by bosses is a very motivating factor for the employees.

The employees feel important when they are appreciated for their work.

6) You are looking for varied, stimulating and creative job objectives and work

activities

Analysis: Most of the employees look for stimulating and creative job objectives which test their

competencies.

7) Accommodating bosses, stretched hours and working conditions increase your

motivation to work.

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8) Having competing priorities, tight deadlines and managing setbacks and stress does

not affect your motivation to work.

9) You find it easier to work on your own rather than delegating it among your team

members.

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10) Taking up a leadership role highly motivates you

Analysis: Majority of the employees is motivated of their allotted a leadership role which

involves goal setting and work allocation

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11) Your motivation is increased when your earnings are related to job performance

12) Your motivation levels are not influenced by the presence or absence of job security

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Major Findings

1) One of the major motivating factors for an employee was to have a job profile that had

responsibilities and was challenging. They also looked for job objectives that were

creative and interesting.

2) The second most important motivating factor was the work environment. Employees felt

highly motivated if they had accommodating bosses who constantly acknowledged them

for their efforts, skills and competencies. They preferred to have a friendly work

environment rather than a competitive one.

3) The third motivating factor was remuneration. The employees’ motivation increased

when their earnings were related to job performance.

4) Many of the employees’ esp. software engineers thought failure at task as a de-motivating

factor.

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Conclusion

The survey helped me to derive the following conclusions

1) A survey is a very effective tool to gather information from the employees on various

aspects

2) The survey undertaken gave a fair idea about various factors that affect employee

motivation

3) Motivation plays a very important role in employee satisfaction and retention. Factors

like ‘Work recognition’, ’Challenging job content’, ‘Job responsibility’, ’Leadership

roles’ highly affects employee motivation. Presence of such factors surely results in

employee satisfaction.

4) Absence of factors like ‘Job Content’, ’Working conditions’, ‘Company Policy and

Administration’, ’Impersonal Relations’ results in employee dissatisfaction. However,

presence of such factors doesn’t necessarily bring employee satisfaction.

5) The findings of the survey conform to Herzberg’s Two-Factor Theory

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Recommendations

1) Improve the variety of work given to employees to avoid them from getting saturated

with their work. Assign tasks that are very challenging and thought provoking. Job

rotation can be one way of doing so.

2) Give due recognition to deserving employees. Constantly acknowledge them of their

activities by giving them incentives. Monetary incentives and quarterly awards can be

extremely beneficial in raising the morale of the employees’

3) Improve pay packages by having a larger variable component in the salary which will

help in motivating employees to perform better.

4) Improve supervision/feedback mechanisms by providing immediate feedback to

employees. Feedback should be a continuous affair and should not be left for annual

appraisal reviews.

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Annexure

Contains sample questionnaire

Contains filled in questionnaires of employees of Accenture (India) Pvt. Ltd.

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Questionnaire

Question

Alway

s

Frequentl

y

Sometime

s

You prefer a job profile demanding responsibilities and

constantly providing new challenges.  

You prefer to work in a very competitive environment.    

The fear of failing in the assigned task reduces your

motivation to work.    

You wish to have a degree of power over other people in

your job.    

Acknowledgment by bosses and colleagues of your

efforts, skills and competencies is an important

motivating factor for you.    

You are looking for varied, stimulating and creative job

objectives and work activities    

Accommodating bosses, stretched hours and working

conditions increase your motivation to work.    

Having competing priorities, tight deadlines and

managing setbacks and stress does not affect your

motivation to work.    

You find it easier to work on your own rather than

delegating it among your team members.      

Taking up a leadership role highly motivates you    

Your motivation is increased when your earnings are

related to job performance    

Your motivation levels are not influenced by the presence

or absence of job security    

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Bibliography

1) Organizational Behavior by Fred Luthans.

2) One Minute Manager – by Kenneth Blanchard & Spenser Johnson

3) www.wikipedia.org

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