A SUMMER TRAINING PROJECT REPORT

ON

“COMPARITIVE ANALYSIS OF RELIGARE SECURITIES LIMITED

WITH OTHER BROKERAGE HOUSES”

SUBMITTED IN PARTIAL FULLFILMENT FOR THE COURSE OF

MASTER OF BUSINESS ADMINSTRATION (MBA)

SESSION 2010-2012

CHANDIGARH GROUP OF COLLEGES, GHARUAN

SUBMITTED TO: SUBMITTED BY:

MRS. DIVYA MATHUR VINAY THAKUR

ASST. PROF. MBA (3rd SEM)

ROLL NO- 105512277038

TO WHOM IT MAY CONCERN

This is certifying that Mr. VINAY THAKUR the student of Chandigarh Group of

colleges MBA has carried out the project work as per the syllabus of Punjab

Technical University. He has prepared this report on “Religare Securities limited”

under my guidance. To the best of my knowledge and belief the details presented by

him are original.

I wish him all the best

Mrs. Divya Mathur (Asst. Prof.)

DECLARATION

I VINAY THAKUR the student of MBA in CHANDIGARH GROUP OF COLLEGES,

GHARUAN (MOHALI)Completed my training project on RELIGARE SECURITIES

LIMITED as assigned by the company to me as a part of my MBA Summer Training.

The information given in this project is true and correct to the best of knowledge. This

project has not been submiited to any other institution or college.

Vinay Thakur

MBA-3 rd sem

Roll No- 105512277038

ACKNOWLEDGEMENT

I acknowledge with gratitude & my thanks to managing director of the organization for

granting me the permission for granting me the permission for undergoing six weeks

training in his esteem organization named as Religare securities ltd. Panchkula.

I sincerely thanks to Mr. Ramel Thakur Branch Manager Religare securities ltd. for

giving me valuable and precious guidance in the field of securities.

My special thanks to all the staff members of Religare Securities Ltd. for their kind

nature and cooperation.

I express my cordial thanks to Dr. Rajiv Khosla H.O.D, of Chandigarh Group Of

colleges Gharuan (Mohali) of allowing me to complete my project. I express my special

thanks to my Guide Mrs.Divya Mathur for providing me the books, the support and the

necessary suggestions whenever I needed.

And last but not the least, my heartfelt gratitude goes to my Parents and Family

Members for their continuous inspiration and a lot of patience and sacrifice during the

period consumed by me for this project work.

Vinay Thakur

MBA III- A

CONTENT

Chapte

r No.

contents Page No.

1. Chapter 1-History Of Religare and company

profile.

2. Chapter 2- Basicss of Indian stock markket

3. Chapter 3-Study And Analysis Of Religare With

Other Brokerage Houses

4. Chapter 4-Data Collection And Research

Methodology

5. Chapter 5-Analysis And Interpretation

6.

Chapter 6- Bibliography

7.

Conclusion and Recommendations

CHAPTER 1

HISTORY OF

RELIGARE

RELIGARE

RELIGARE is RANBAXY Promoters Company

Religare is one of the leading integrated financial services institutions of India. The

company offers a large and diverse bouquet of services ranging from equities,

commodities, insurance broking, to wealth advisory, portfolio management services,

personal finance services, Investment banking and institutional broking services.

Religare Enterprises Limited is the holding company for all its businesses, structured

and being operated through various subsidiaries.

Background

Religare’s businesses, routed through subsidiaries in which it holds 75-100 per cent

stakes, span stock broking, loans against shares, commodities broking, personal

lending, depository services, wealth management, venture capital, insurance broking,

real-estate investing, insurance and arts advisory services. These are offered to retail

and institutional clients.

Religare’s retail network spreads across the length and breadth of the country with its

presence through more than 1,217 locations across more than 392 cities and towns.

Having spread itself fairly well across the country and with the promise of not resting on

its laurels, it has also aggressively started eyeing global geographies

Religare is a Latin word that translates as 'to bind together'. This name has been

chosen to reflect the integrated nature of the financial services the company offers. The

name is intended to unite and bring together the phenomenon of money and wealth to

co-exist and serve the interest of individuals and institutions, alike.

Religare is among India’s largest financial services house having more than 150 offices

and 300 partner locations

SYMBOL

The Religare name is paired with the symbol of a four-leaf clover. The four-leaf

clover is used to define the rare quality of good fortune that is the aim of every financial

plan. It has traditionally been considered good fortune to find a single four leaf clover

considering that statistically one may need to search through over 10,000 three-leaf

clovers to even find one four leaf clover. Each leaf of the four-leaf clover has a special

meaning in the sphere of Religare.

   

The first leaf of the clover represents Hope. The aspirations to succeed.

The dream of becoming. Of new possibilities. It is the beginning of every

step and the foundations on which a person reaches for the stars.

 

 

 

The second leaf of the clover represents Trust. The ability to place one’s own

faith in another. To have a relationship as partners in a team. To accomplish a

given goal with the balance that brings satisfaction to all not in the binding but

in the bond that is built.

 

 

 

The third leaf of the clover represents Care. The secret ingredient that is the

cement in every relationship. The truth of feeling that underlines sincerity and

the triumph of diligence in every aspect. From it springs true warmth of service

and the ability to adapt to evolving environments with consideration to all.

 

   

The fourth and final leaf of the clover represents Good Fortune. Signifying that

rare ability to meld opportunity and planning with circumstance to generate those

often looked for remunerative moments of success.

 

   

Hope. Trust. Care. Good fortune. All elements perfectly combine in the

emblematic and rare, four-leaf clover to visually symbolize the values that bind

together and form the core of the Religare vision.

Fig 2.2

1.3 Group structure:

Religare Securities Limited

Equity Broking

Online Investment Portal

Portfolio Management Services

Depository Services

Religare Commodities Limited

Commodity Broking

Religare Capital Markets Limited

Religare Finvest Limited

Lending and Distribution business

Proposed Custodial business

Religare Insurance Broking Limited

Life Insurance

General Insurance

Reinsurance

Religare Arts Initiative Limited

Business of Art

Investment Banking

Proposed Institutional Broking

Religare Realty Limited

In house Real Estate Management Company

Religare Hichens Harrison**

Corporate Broking

Institutional Broking

Gallery launched - arts-

Religare Venture Capital Limited

Private Equity and Investment

Manager

Religare Asset Management*

Derivatives Sales

• Corporate Finance

•

* Religare Asset Management Company (P) Limited is a wholly owned subsidiary of

Religare Securities Limited (RSL), which in turn is a 100% subsidiary of Religare

Enterprises Limited.

** Religare Hichens, Harrison plc. (RHH) is a part of Religare Enterprises Limited (REL) –

a leading integrated financial services group of India. Hichens, Harrison & Co. plc. (HH),

established in 1803 is London’s oldest brokerage and investment firm with a global

footprint. Post its acquisition through REL’s indirect subsidiary - Religare Capital Markets

International (UK) Limited, HH has been rechristened as Religare Hichens Harrison plc.

1.4 Our Joint Ventures

AEGON Religare Life Insurance Company

Life Insurance business (AEGON as a partner)

www.aegonreligare.com

Religare Macquarie Wealth Management Ltd.

Private Wealth business (Macquarie, Australian

Financial Services major as a partner)

http://www.religaremacquarie.com

Vistaar Religare -The Film Fund

India's first SEBI approved Film Fund (Vistaar as a

partner)

http://www.vistaarreligare.com/

Milestone Religare - Private Equity Fund

Milestone, one of India's premier independent fund

houses and Religare have come together and through

the JV have formed an entity, Milestone Religare

Investment Advisors Private Limited.

http://www.milestonereligare.com/

S. No. Location Type Address

1 Registered Office

D3, P3B, District Centre, Saket

New Delhi, Delhi-India

Pin Code: 110017

Phone: 011-39125000,,,

Fax: 011-39126505,

2 Corporate Office A3,4,5, GYS Global, Sec 125

NoidaUttar Pradesh-India

Pin Code: 201301

Phone: 0120-3391000,,,

Fax: ,

Central Leadership Team

Mr. Sunil Godhwani

Chairman and Managing Director,

Religare Enterprises Limited

Mr. Shachindra Nath

Group CEO, Religare Enterprises Limited

Mr. Anil Saxena

Chief Financial Officer,

Religare Enterprises Limited

1.6 OUR ORGANIZATIONAL STRUCTURE

1.7 Religare securities ltd services:

The services provided by Religare securities Ltd are

E-Broking

Religare provides software’s to customers for online trading on BSE, NSE, F&O, MCX &

NCDEX different software product are:

Religare online portal

User-friendly browser for investors

Easy online trading platform

Works in proxy and firewall system set up

Integrated Back office: Access account information – anytime,

anywhere

Streaming quotes

Refresh static rates when required

Multiple exchanges on single screen

Online fund transfer facility

Religare LG Diet

Application based ideal for traders.

Multiple exchanges on single screen

User friendly & simple navigation

BSC, NSC, F&O, MCX & NCDEX

Investment Advisory Services

To derive optimum returns from equity requires professional guidance and advice.

Professional assistance will always be beneficial in wealth creation. Investment

decisions without expert advice would be like treating ailment without the help of a

doctor.

● Expert Advice: Their expert investment advisors are based at various branches

across India to provide assistance in designing and monitoring portfolios.

● Timely Entry & Exit: Their advisors will regularly monitor customers’ investments

and guide customers to book timely profits. They will also guide them in adopting

switching techniques from one stock to another during various market conditions.

● De-Risking Portfolio: A diversified portfolio of stocks is always better than

concentration in a single stock. Based on their research, They diversify the portfolio

in growth oriented sectors and stocks to minimize the risk and optimize the returns.

Portfolio Management Services

Religare offers Portfolio management service (PMS) to address varying investment

preferences. As a focused service, PMS pays attention to details, and portfolios are

customized to suit the unique requirements of investors.

Religare PMS currently extends six portfolio management schemes, viz Monarque,

Panther, Tortoise, Elephant, Caterpillar and Leo. Each scheme is designed keeping in

mind the varying tastes, objectives and risk tolerance of our investors.

Our Schemes

Monarque

The portfolio aims at the ultra High net worth income(HNI) category and is structured to

provide higher returns by taking aggressive positions across sectors and market

capitalizations.

Panther

The Panther is suitable for the "High Risk High Return" investor with a strategy to invest

across sectors.

Tortoise

The Tortoise is suitable for the "Medium Risk Medium Return" investor with a strategy to

invest in companies which have consistency in earnings, growth and financial

performance. The Tortoise portfolio aims to achieve growth in the portfolio value over a

period of time by way of careful and judicious investment in fundamentally sound

companies having good prospects.

Elephant

The Elephant portfolio aims to generate steady returns over a longer period by investing

in Securities selected only from BSE 100 and NSE 100 index. This plan is suitable for

the “Low Risk Low Return” investor with a strategy to invest in blue chip companies, as

these companies have steady performance and reduce liquidity risk in the market.

Caterpillar

The Caterpillar portfolio aims to achieve capital appreciation over a long period of time

by investing in a diversified portfolio. This scheme is suitable for investors with a high

risk appetite. The investment strategy would be to invest in scrips which are poised to

get a re-rating either because of change in business, potential fancy for a particular

sector in the coming years/months, business diversification leading to a better operating

performance, stocks in their early stages of an upturn or for those which are in sectors

currently ignored by the market.

Leo

Leo is aimed at retail customers and structured to provide medium to long-term capital

appreciation by investing in stocks across the market capitalization range. This scheme

is a mix of moderate and aggressive investment strategies.

1.8 BENEFITS OF RELIGARE

We serve you with a diligent, transparent & process driven approach and ensure that

your money gets the care it deserves.

No experts, only expertise. PMS brought to you by Religare with its solid reputation of

an ethical and scientific approach to financial management. While we offer you the

services of a dedicated Relationship Manager who is at your service 24x7, we do not

depend on individual expertise alone. For you, this means lower risk, higher

dependability and unhindered continuity. Moreover, you are not limited by a particular

individual’s investment style.

No hidden profits. We ensure that a part of the broking at Religare Portfolio

Management Services is through external broking houses. This means that your

portfolio is not churned needlessly. Using more broking firms gives us access to a larger

number of reports and analysis, enabling us to make better, more informed decisions.

Furthermore, your portfolio is customized to suit your investment objectives.

Daily disclosures. Religare Portfolio Management Services gives you daily updates on

your investment. You can pinpoint where your money is being invested, 24x7, instead of

waiting till the end of the month to keep track.

No charge till you profit*.So sure are we of our approach to Portfolio Management

that we do not charge you for our services, until your investments start showing profit.

With customized investment options Religare Portfolio Management Services invites

you to invest across five broad portfolios to suit your investment needs.

* Except fixed administrative charges.

COMPANY PROFILE

RELIGARE Securities Ltd. (RSL) is a wholly owned subsidiary of RELIGARE Financial

Services Ltd. (RFSL), a Company promoted by the late Dr. Parvinder Singh, Ex-CMD of

Ranbaxy Laboratories Ltd.

The primary focus of Religare Securities Ltd. is to cater to services in Capital Market

Operations to Institutional Investors. The Company is a member of the National Stock

Exchange (NSE) and OTCEI. The growing list of financial institutions with whom RSL is

empanelled as approved Broker is a reflection of the high levels of services maintained

by the Company.

As on date the Company is empanelled with UTI, IDBI, IFCI, SBI, BOI-MF, Punjab

National Bank, PNB-MF, Oriental Insurance, GIC, UTI-Offshore, ICICI Can bank MF,

Punjab & Sind Bank, Pioneer ITI, SUN F&C, IDBI Principal, Prudential ICICI, ING

Baring and J M Mutual Fund.

RELIGARE was founded with the vision of providing integrated financial care driven by

the relationship of trust. The bouquet of services offered by RELIGARE includes

Broking (Stocks and Commodities), Depository Participant Service, Advisory on Mutual

Fund Investments and Portfolio Management Services.

RELIGARE is a pioneer in the concept of partnership to reach multiple locations in order

to effectively service its large base of individual clients. Besides the reach of

RELIGARE, the clients of the company greatly benefit by its strong research capability,

which encompasses fundamentals as well as technical knowledge.

RELIGARE SECURITIES LIMITED

1. Member of National Stock Exchange of India and Bombay Stock

Exchange of India.

2. Depository Participant with National Securities Depository

Limited (NSDL) and Central Depository Services Limited (CDSL).

3. A SEBI approved Portfolio Manager.

RSL provides platform to all segments of the investor to leverage the immense

opportunity offered by equity investing in India either on their own or through managed

funds in Portfolio Management.

The ARN No. of the Religare Securities Ltd. is 33764. The ARN No. is required by to be

available with the broker who deals on behalf of investors or sell the mutual funds of the

different companies present in the market.

About the company:-

Religare is a diversified financial services group of India offering a multitude of

investment options.The diverse bouquet of financial services which Religare offers can

be broadly clubbed across three key verticals - Retail, Institutional and Wealth

spectrums. The services extend from asset management, Life Insurance, wealth

management to equity broking, commodity broking, investment banking, lending

services, private equity and venture capital. Religare has also ventured into the

alternative investments sphere through its holistic arts initiative and Film fund. With a

view to expand, diversify and introduce offerings benchmarked against global best

practices, Religare operates in the life insurance space under 'AEGON Religare Life

Insurance Company Limited' and wealth management under the brand name 'Religare

Macquarie Private Wealth'

NAME

Religare is a Latin word that translates as 'to bind together'. This name has been

chosen to reflect the integrated nature of the financial services the company offers.

Vision-To builds Religare as a globally trusted brand in the financial services domain

and presents it as the ‘Investment Gateway of India’

 Mission- Providing financial care driven by the core values of diligence and

transparency.

 Brand Essence-Religare is driven by ethical and dynamic processes for wealth

creation.

Services

Online access to our Institutional and Technical research.

We provide contract note through electronic format as well as in physical

form.

Online access of your ledger balance, stock, dividends.

Dedicated Relationship Managers for assisting multiple investments needs.

NSE-BSE cash segment, NSE F&O on a single platform.

Trade online and on phone (offline) at branch.

Online and offline transfer of funds through multiple banks such as ICICI,

HDFC, and Axis bank.

Live Broker Terminal.

CLIENT INTERFACE:-

Retail Spectrum- To cater to a large number of retail clients by offering all products

under one roof through the Branch Network and Online mode

Equity and Commodity Trading

Personal Finance Services

Mutual Funds

Insurance

Saving Products

Personal Credit

Personal Loans

Loans against Share

Online Investment Portal

Institutional Spectrum:-To Forge & build strong relationships with

Corporate and Institutions

Institutional Equity Broking

Investment Banking

Merchant Banking

Transaction Advisory

Corporate Finance

Wealth Spectrum-To provide customized wealth advisory services to High Net

worth Individuals

Wealth Advisory Services

Portfolio Management Services

International Advisory Fund Management Services

Priority Equity Client Services

Arts Initiative

PRODUCTS :-

Religare security deals in equities and commodities as well. There are mainly two types

of trading which are R-ALLY and R-ACE. R-ALLY is ODIN based platform which is also

known as online trading and R-ACE is Asian CERC platform. R-ALLY is mainly divided

into three products. Products are as follows…..

( 1 ) R A L L Y B A S I C –

In this product/service, Company offer a DMAT and TRADING Account to our

customers. They can trade through Phone or physical presence at office campus. We

provide all facility in office campus. There is a trading hall where all dealers buy/sell the

share according to orders of clients. Thus, we provide this service to customer with the

charge of Rs. 500/- only. After opening account they can buy/sell shares through our

company. The all work done by dealer in this service, he will buy/sell share on the

behalf of client through his client code.

( 2 ) R A L L Y L I T E

In this product/service, company offers the all service online through webpage. It is a

web based services. Customer can sell/buy shares through net himself. In this service

there is no need to call to dealer or physical presence of client. They can do own. This

facility is free, the account opening charge is Rs. 500/-, but in this product customer

have to pay minimum Rs. 5000/- only for using this service. This is not security money.

It is usable money for any buying shares. A client can use this money.

( 3 ) R A L L Y P R O

In this product/service, company offers software Odin Diet. Customer can sell/buy

shares from this software. There is no need to call or physical presence for trading. This

software is downloaded to client’s Pc. He can use it at own computer or own place. This

software is also free, but there is a brokerage commitment in these service charges. If

client cross the brokerage limit across the Rs. 1800/- only then this is refundable money

for client. It is credited to client’s account. Means the brokerage is adjusted against this

amount.

Now the customer analysis is depended their preference or requirement. If a client

usually do the business of share trading. He is able to come at office then he prefers

Rally Basic. Or a person who is busy with other business then he can use telephonic

services, and then he is also prefer of Rally Basic.

A person has Personal computer. His working on computer. He has no time to come at

office or call again and again then he can prefer Software or online Services. Thus it is

depended on customer’s convenience.

The mainly thing is brokerage Rate in competition to other companies. Company offers

3 paisa and 30 paisa on Intra-Day and Delivery to their clients. If client does work more

or higher turnover then it is negotiated.

PRODUCTS:

Products Subscription

fees

Enrolment

Deposit

R-ALLY NIL NIL

R-ALLY Lite (Browser Based) NIL Rs. 5,000

R-ALLY Pro (Application Based) Rs. 1,800 NIL

BROKERAGE:-

INTRADAY: - 3 paisa (.3%) (NEGOTIABLE)

DELIVERY: - 30 paisa (.03%) (NEGOTIABLE)

GEOGRAPHICAL DISTRIBUTION

NORTH

REGION

BRANCHES SOUTH

REGION

BRANCHES

Chandigarh 4 Bangalore 106

Haryana 41 Chennai 87

Madhya Pradesh 58 Andhra Pradesh 184

Rajasthan 75 Erode 15

Punjab 13 Karur 37

U. P.

&Uttaranchal

186 Kerala 64

Kochi 1

Madurai 57

Total North 377 Total South 551

East Region Branches Maharashtra

Region

(Excluding

Mumbai)

Branches

Bihar &

Jharkhand

71 Goa 13

Kolkata 105 Nagpur 48

Orissa &

Chhattisgarh and

rest of east

110 Pune & rest of

Maharashtra

211

North East 41

Total East 327 Total Maharashtra 272

Gujarat Region Branches Mumbai Region Branches

Gujarat 226 Mumbai 178

Arts Initiative

InvestmentBanking

Mutual Fund

Commodity

Equity

REL

.

Delhi & NCR Region Branches

Delhi & NCR 186

SERVICES:-

Competititors of Religare :-

There are several financial security companies playing their roles in Indian equity market. But

Religare faces competitions from these few companies.

ICICI Direct.com

Share Khan (SSKI)

Kotak Securities.com

India Bulls

HDFC Securities

5paisa.com

Motital Oswal

IL&FS

Karvy

Chapter-2

Basics of Indian Stock

Market

2.1 Indian Stock Market

Share or stock is a document issued by a company, which entitles its holder to be one

of the owners of the company. A share is issued by a company or can be purchased

from the stock market.

Share market where dealing of securities is done is known as share market. There are

two ways in which investors gets share from market:

Primary market: markets in which new securities are issued are known as primary

market. This is part of the financial market where enterprises issue their new shares and

bonds. It is characterized by being the only moment when the enterprise received

money in exchange for selling its financial assets.

Secondary Market: Market in which existing securities are dealt is known as secondary

market. The market where securities are traded after, they are initially offered in the

primary market. Most trading is done in the secondary market.

The Stock Market is an invisible market that trades in stocks of various companies

belonging to both the public and private sectors. The Indian Stock Market is often

referred to as the Share Market since it deals primarily with shares of various

companies.

A Stock Exchange is a place where the stocks are listed and traded. Such exchanges

may be a corporation or mutual organization which specializes in the business of

introducing the sellers with the buyers of stocks and securities.

The Indian Stock Market in India comprises of two main stock exchanges:

● Bombay Stock Exchange (BSE)

● National Stock Exchange (NSE)

BSE

The Bombay Stock Exchange (BSE) was established in 1875.The BSE India Stock

Exchange serves as the most important for companies to raise money. The chief

function of the Stock Market of India is to help raise money as capital for the growth and

expansion of various private and public sector enterprises. Besides, the Stock Market of

India provides able assistance to the individual investors through daily updates on

current position of the stocks of the respective companies that are enlisted in the Stock

Index in which the movement of prices in a section of the market are captured in price

indices.

The popular acronym for Stock Index is Sensitive index or Sensex. Moreover, the

liquidity provided by the exchange enables the investors to sell securities owned by

them easily and quickly. Hence a person, who is subjected to sudden dearth of funds,

can immediately sell his shares for cash in India Stock Market.

The BSE Sensex, also known as “BSE 30” is a widely used market index not only in

India but across Asia. In terms of volume of transactions, it is ranked among the top five

stock exchanges in the world.

NSE

The National Stock Exchange of India Ltd. (NSE), set up in the year 1993, is today the

largest stock exchange in India and a preferred exchange for trading in equity, debt and

derivatives instruments by investors. NSE has set up a sophisticated electronic trading,

clearing and settlement platform and its infrastructure serves as a role model for the

securities industry. The standards set by NSE in terms of market practices; products

and technology have become industry benchmarks and are being replicated by many

other market participants.

NSE provides a screen-based automated trading system with a high degree of

transparency and equal access to investors irrespective of geographical location. The

high level of information dissemination through the on-line system has helped in

integrating retail investors across the nation.

The exchange has a network in more than 350 cities and its trading members are

connected to the central servers of the exchange in Mumbai through a sophisticated

telecommunication network comprising of over 2500 VSATs.

NSE has around 850 trading members and provides trading in equity shares and debt

securities. Besides this, NSE provides trading in various derivative products such as

index futures, index options, stock futures, stock options and interest rate futures.

In addition to these organizations there are other organizations highlighting on the share

trading in the Indian Stock Market are:

● Securities and Exchange Board of India (SEBI)

● NSDL

● CDSL

The Nifty and the Sensex are the indicators which are the parameters denoting the

prices of the stocks of the major companies of the NSE and the BSE respectively.

Stock Broking Sector in India

The Indian broking industry is one of the oldest trading industries that has been around

even before the establishment of the BSE in 1875. Despite passing through a number of

changes in the post liberalization period, the industry has found its way towards

sustainable growth. In this section our purpose will be of gaining a deeper

understanding about the role of the Indian stock broking industry in the country’s

economy.

What is meant by a Stock Exchange?

The Securities Contract (Regulation) Act, 1956 [SCRA] defines ‘Stock Exchange’ as

anybody of individuals, whether incorporated or not, constituted for the purpose of

assisting, regulating or controlling the business of buying, selling or dealing in securities.

Stock exchange could be a regional stock exchange whose area of

operation/jurisdiction is specified at the time of its recognition or national exchanges,

which are permitted to have nationwide trading since inception. NSE was incorporated

as a national stock exchange

Which are the securities one can invest in?

● Shares

● Government Securities

● Derivative products

● commodity

● Units of Mutual Funds etc.

2.2 KIND OF BROKERS

There are six kinds of brokers. In other words we can say that the brokers function

on the Internet trading are of six types. When brokers works differently then they called by

different names. We will discuss these one by one.

Commission Broker

Near about the entire brokers buy and sell securities for earning a commission,

from investors point of view he is the most important person and his responsibility is to

buy and sell securities of his customers. It means that he acts as an agent of investor and

earns commission for his services rendered. The broker is also an independent dealer in

securities. He purchases and sells securities in his own name but he is not allowed to

deal with non-member.

Jobber

He is a professional speculator who works for a profit called ‘turn’ he makes a

Continuous auction in the market in the stock in which he is specialized. He trades in the

market even for small differences in the prices and helps to maintain liquidity in the stock

exchange.

Floor Broker

The floor broker buys and sells shares for the other broker on the floor of the

exchange. He is an individual member owes his set and receives his own commission on

the orders he execute.

Odd lot dealer

For trading in stock exchange there is a certain number of shares, a fixed to be

transacted In a lot, this is known as round lot which is usually, a 100 shares. Anything

less than the round lot is add lot. If a person is in a possession of add lot of share i.e.

10,20,30,40 etc. They will have to look for the add lot dealer. The dealer gets his profit on

the basis of the difference in the price at which he buys or sells the shares in odd lot, gets

the price less than the prices of the round noted.

Budliwala

He is the person who finance or provide credit facilities to the market, for this

service he charges a fee called contango or backwardation charges. The budliwala gives

a fully Secured loan for period of 2 to 3 weeks.

Arbitrageur

A person who is specialist in dealing with securities in different stock exchange

centres at the same time. He makes a profit by the difference in the price prevailing in

different centres of the market activity. For example the rate of certain scrip is higher in

some Stock Exchange than other. In this case the broker will buy the scrip from the

marked lower price and will sell the scrip in the market at higher price. The profit of the

Arbitrageur depends on the ability to get prices from the different centres before trading in

other Stock Exchanges.

2.3TRADING

The Exchange, which had an open outcry trading system, had switched over to a

fully automation computerized mode of trading known as BOLT (BSE online Trading)

System. Through the BO System the members now enter orders from Trader work

Stations (T W Ss) installed in their office instead of assembling in the trading ring.

Earlier, the members of the exchange were permitted to open trading terminals

only in Mumbai. However, in October 1996, the Exchange obtained permission from SEBI

for expansion of its BOLT network to locations outside Mumbai. In terms of the

permission granted by SEBI and certain modification announced later, the members of

the Exchange are now free to install their trading terminals at any place in the country.

ROLLING SETTLEMENT

In keeping with international best practice. SEBI introduced compulsory rolling

settlement in ten selected scrip on Jan. 10, 2000. All the ten selected feature in the

compulsory demat list and had a daily turnover of rate one crore. Though 153 more scrip

have been added to the list one of them enjoy care forward trading facility.

The feedback from market participant as well asthe result of the study undertaken by the

SEBI indicates the need for facility like continuous net settlement (CNS), carry forward in

rolling settlement and the automated lending and borrowing mechanism. As an

experiment many scrip in the popularity of rolling settlement. As an experiment many

scrip in the present compulsory rolling have been allowed with the facility of CNS, CRFC,

and AIBRS. Some stock exchange has commenced these facilities.

DELEIVERY TO BE RECEIVED

A statement is prepared which includes name of all those brokers and scrips,

which are to be received during same clearing.

DELIVERIES TO BE MADE

This statement includes the names of all those brokers and scrips for which a broker is

liable to make deliveries. This is simply the abstract form of the delivery orders which a

broker receive for his convenience.

Those two statements are meant for personal use of the brokers in these, two the

standers rate are mentioned.

MONDAY

Routine work is done and Friday errors are rectified .This day cheque received on

Saturday is logged into bank. The errors which we came to know regarding the 1 form are

supplied to the brokers. Same day those are rectified and given bank. These corrected

errors of 1 form are corrected in the copy of clearing house and then entries are made.

TUESDAY

This day along with the daily work, the daily sauda statement of 2nd clearing is prepared

after the rectification of Monday’s errors.

Concerning the 1st clearing two statements is prepared as all the transaction has been

cleared of 1st form also so the statements regarding their final payment from the buyers

are prepared. In it the computerized settlement amount of 1st form are included. Moreover

information regarding the dishonored cheque will be available which we help us in

debiting the brokers whose cheques have been dishonored.

The statement is called.

1. Cheque to receive.

2. Cheque to be made.

Regarding the cheques to be made the amount is transferred to the receiver’s

amount, and cheques to be issued list by an executive of the stock exchange. He

asks those entire broker to pay the cheques of amount specified in the statement

(Cheque to receive) if a broker does not cheque, the entry into the trading hall is

banned.

THURSDAY

Routine work will be done, as the errors of Wednesday will be rectified regarding the first

clearing, all the broker. Four lists prepare on Wednesday will distribute among the broker.

Seller broker on the basis of the basis of this document will deposit in the

documents with clearing house i.e.

1. SECURITY CERTIFICATE

2. TRANSFER DEED

3. SELLER TICKET (along with carbon copy)

After receiving the deliveries by Stock Exchange. The deed and seller ticket exchange for

being a good delivery and delivery is provide with a number which helps the clearing

house in sorting in securities on Saturday the original seller ticket is given back to the

seller broker immediately for the deliveries he has made.

FRIDAY

This day is called seller ticket exchange day, today trading takes place up to 1.30 p.m.

after the trading, seller tickets along with three copies of delivery order. Buying seep one

copy of delivery order and return the left two copies of delivery order duty stamped to

seller broker.

Seller broker deposits one copy of those two copies of delivery order to clearing house.

All this is done to inform the buyer that scrips have been deposited to the clearing house

and he can collect from them.

After the completion of the exchange on the basis of the deposited delivery order clearing

house would correct their office copy of delivery order. Then with the help of the 100

Shares are bought @ 110/- then difference of rupees 1000 (100*100) will be paid by the

seller broker defaulter.

2.4 LISTING of Securities

The term ‘listing’ means admission of securities of a company to dealing on a recognized

stock exchange. The term ‘securities’ and recognized stock exchange have been defined

U/s 2 of the securities Contracts (Regulation) Act, 1956 but ‘listing’ has not been defined.

NECESSITY OF LISTING

It is not obligatory for a company to enlist its share or other securities but it becomes

mandatory in the following circumstances

When public financial institutions stipulate a condition to the loan for the borrower

company to have its securities listed on any recognized stock exchange.

When a company declares in the prospectus to enlist its securities and is bound by

section 73 of the Companies Act, 1956.

When Central Government may require that corrected entries are made to know the

pending position.

SATURDAY

On Saturday, buyer who have collected or received the seller tickets and delivery order

will deposit the cheques (amount calculated by them along with the 1st and 2nd form)

TYPES OF LISTING

LISTING OF SECURITIES CAN BE OF VARIOUS TYPES. These MAY be:-

1. Initial listing- If the shares or securities are to be listed for the

first time on the exchange, it is called initial listing.

2. Listing of shares/debentures of public issue- A company whose shares

are listed on stock exchange, if comes out with the public issue of securities

has to get its shares listed.

3. Listing of securities issued on right basis – Companies whose securities

are listed on stock exchange may issue shares/ debentures to its existing

shareholders on right basis. The listing of such newly issued securities of an

already listed company falls under this category.

4. Listing of bonus shares-Shares issued as a result of capitalization of

profits or bonus issue are also require to be listed on a recognized stock

exchange.

5. Listing of shares issued as a result of merger or amalgamation –New

shares issued by amalgamated company to the shareholders of the

amalgamating company are also required to be listed for dealing on the

stock exchange.

2.5WHAT IS DEMATERIALIZATION?

Dematerialization in short called as demat is the process by which an investor can get

physical certificates converted into electronic form maintained in an account with the

depository participant .The investor can dematerialize only those share certificates that

are already registered in their name and belong to the list of securities admitted for

dematerialization at the depositories.

Demat account is a safe and convenient means of holding securities just like a bank

account is for funds. Today, practically 99.9% settlements (of share) take place on Demat

mode only. Thus, it is advisable to have a Beneficiary Owner (BO) account to trade at the

exchange.

DEPOSITORY

The organization responsible to maintain investor’s securities in the electronic form is

called the depository. In other words, a depository can therefore be conceived of as a

bank for securities. In India there are two such organization viz. NSDL and CDSL. The

depository concept is similar to the banking system with the exception that the banks

handle funds whereas a depository handles securities of the investors. An investor

wishing to utilize the services offered by a depository has to open an account with the

depository through a depository participant.

Depository participant

The market intermediary through whom the depository services can be availed by the

investor is called the depository participant (DP). As per SEBI regulations, DP could be

organizations involved in the business of providing financial services like banks,

brokers, custodians and financial institutions. This system of using the existing

distribution channel (mainly constituting DPs) helps the depository to reach a wide cross

section of investors spread across a large, geographical area at the minimum cost. The

admission of the DPs involves detailed evaluation by the depository of their capability to

meet with the strict service standards and a further evaluation and approval from SEBI.

Realizing the potential, all the custodians in India and a number of banks, financial

institutions and major brokers have already jointed as DPs to provide services in a

number of cities.

ADVANTAGES OF DEPOSITORY SERVICES:

Trading in demat segment completely eliminates the risk of bad deliveries. In case of

transfer of electronic shares you save 0.5% in stamp duty. Avoids the cost of

Courier/notarization/the need for further follow up with your broker shares returned for

company objection no loss of certificates in transit and saves substantial expenses

involved in obtaining duplicate certificates, when the original share certificates become

misplaced.

Increasing liquidity of securities due to immediate transfer and registration. Reduction in

brokerage for trading in dematerialized shares, Receive bonuses and rights into the

depository account as a direct, thus eliminating risk of loss in transit. Lower interest

charges for loans taken against Demat shares as compared to the interest for loans

against physical shares. RBI has increased the limit of loans against physical securities.

Fill up the account opening form, which is available with DP. Sign the DP client

agreement, which defines the rights and duties for the DP and the person wishing to

open the account, receive your client account number (client ID). This client id along

with you DP id gives you an unique identification in the depository system. Fill up a

dematerialization request form, which is available with your DP, submit your share

certificates along with the form, (write “surrendered for demat” on the face of the

certificate before submitting it for demat). Receive credit for the dematerialized shares

into your account within 15 days.

PROCEDURE OF DEMAT ACCOUNT OPENING

Opening a depository account is as simple as opening a bank account.

You can open a depository account with any DP convenient to you by following these

steps:

Fill up the account opening form, which is available with the DP.

Sign the DP client agreement, which defines the rights and duties of the DP and

the person wishing to open the account.

Receive your client account number (client ID).This client ID along with your DP

Id gives you a unique identification in the depository system.

There is no restriction on the number of depository accounts you can open. However

if your existing physical shares are in names, be sure to open the account in the

same order of names before you submit your share certificates for demat.

FORMALITIES TO BE FULFILLED WHILE OPENING A DEMATS ACCOUNT AND

TRADING ACCOUNT:

Application form duly completed and signed by all participants.

Agreement, duly signed by all participants.

Two photographs of each applicant.

One cheque

Proof of identity and PAN card

Bank paas book

Benefits Of Demat Account

1. A safe and convenient way of holding securities (equity and debt instruments

both).

2. Transactions involving physical securities are costlier than those involving

dematerialised securities (just like the transactions through a bank teller are

costlier than ATM transactions). Therefore, charges applicable to an investor are

lesser for each transaction.

3. Securities can be transferred at an instruction immediately.

4. Increased liquidity, as securities can be sold at any time during the trading hours

(between 9:55 AM to 3:30 PM on all working days), and payment can be received

in a very short period of time.

5. No stamp duty charges.

6. Risks like forgery, thefts, bad delivery, delays in transfer etc, associated with

physical certificates, are eliminated.

7. Pledging of securities in a short period of time.

8. Reduced paper work and transaction cost.

9. Odd-lot shares can also be traded (can be even 1 share).

10.Nomination facility available.

11.Any change in address or bank account details can be electronically intimated to

all companies in which investor holds any securities, without having to inform

each of them separately.

12.Securities are transferred by the DP itself, so no need to correspond with the

companies.

13.Shares arising out of bonus, split, consolidation, merger etc. are automatically

credited into the demat account of the investor.

14.Shares allotted in public issues are directly credited into demat account of the

applicants in quick time.

RBI has also reduced the minimum margin to 25% for loans against dematerialized

securities as against 50% for loams against physical securities.

S.

No.

Basis Of

DifferentiationBank Account Demat Account

1.Form of

Holdings/Deposits Funds Securities

2. Used for Safekeeping of money Safekeeping of shares

3. Facilitates Transfer of money (without

actually handling money)

Transfer of shares (without

actually handling shares)

4. Where to open A bank of choiceA DP of choice (can be a

bank)

5.Requirement of

PAN NumberNot Mandatory

Mandatory (effective from

April 01, 2006)

6.Interest accrual on

holdings

Interest income is subject to

the applicable rate of

interest

No interest accruals on

securities held in demat

account

7.Minimum balance

requirement

AQB* maintainance is

specified for certain bank

accounts

No such requirement

8.Either or Survivor

facilityAvailable Not available

*AQB - Average Quarterly Balance

S.

No.

BASIS OF

SIMILARITY PARTICULARS

1.Security and

Convenience

Both are very safe and convenient means of holding

deposits/securities

2. Number of accountsNo legal barrier on the number of bank or demat

accounts that can be opened

3.Transfer of deposits

(funds or securities)

Funds/securities are transferred only at the

instruction of the account holder

4.Physical transfer of

money/securitiesPhysical transfer of money/securities is not involved

5. Nomination Facility Available

Dematerialisation Process

An investor having securities in physical form must get them dematerialised, if he

intends to sell them. This requires the investor to fill a Demat Request Form (DRF)

which is available with every DP and submit the same along with the physical

certificates. Every security has an ISIN (International Securities Identification Number).

If there is more than one security than the equal number of DRFs has to be filled in. The

whole process goes on in the following manner:

Fig 2.1

REMATERIALISATION

The process of getting the securities in an electronic form, converted back into the

physical form is known as Rematerialisation. An investor can rematerialise his shares

by filling in a Remat Request Form (RRF). The whole process goes on as follows:

CHAPTER 3

STUDY AND ANALYSIS OF

SERVICES PROVIDED BY

RELIGARE AND OTHER

BROKERAGE HOUSES

ANGEL BROKING Ltd.

Angel Booking’s tryst with excellence in customer relations began more than 20 years

ago. Angel Group has emerged as one of the top 3 retail broking houses in India and

incorporated in 1987. Today, Angel has emerged as a premium Indian stock-broking

and wealth management house, with an absolute focus on retail business and a

commitment to provide "Real Value for Money" to all its clients.

It has memberships on BSE, NSE and the leading commodity exchanges in India

NCDEX & MCX. Angel is also registered as a depository participant with CDSL.

Products and services of Angel Broking:

● Online Trading

● Commodities

● DP Services

● PMS (Portfolio Management Services)

● Insurance

● IPO Advisory

● Mutual Fund

● Personal loans

● Quality Assurance

RELIANCE MONEY

Reliance Money, a Reliance Capital company and part of the Reliance Anil Dhirubhai

Ambani Group is a comprehensive financial services and solution provider.  It is a one-

stop-shop, providing end-to-end financial solutions (including mobile and web-based

services).  It has the largest non-banking distribution channel with over 10,000 outlets

and 20,000 touch points spread across 5,165 cities/ towns; catering to the diverse

needs of over 3 million existing customers.

Services and product of reliance money

It provides customers with access to Equity, Equity and Commodity Derivatives,

Offshore Investments, Portfolio Management Services, Wealth Management Services,

Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and

Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money

Changing services.

ICICI DIRECT

ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred to

as the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website is

owned by ICICI Bank Limited. IWTL has launched and established an online trading

service on the Website.

Products and Services of ICICI DIRECT

● Investing in Mutual funds

● Personal Finance

● Customer Service Features

● IPO’s

● Margin Trading

● Margin PLUS Trading

● Call Trade

● Trading on NSE/BSE

● Trade in derivatives

India Infoline Security Private Ltd.

India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline.com

Ltd and is the stock broking arm of India Infoline.com. The subsidiary was formed to

comply with regulatory guidelines. www.5paisa.com is a focused website for online

stock market trading. 5paisa.com is a trade name owned by the India Infoline.com

group. IILSPL has applied for trading membership of the BSE under Securities and

Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992.

Product offered by IILSPL

Stock market:-IILSPL deals in stock market by trading in equity and derivatives.

Personal finance: - It Deals In Mutual Fund and Insurance.

Online Trading: - It provides services in stock and commodity trading (through

Internet).

SMC SECURITIES

SMC Group, a leading financial services provider in India is a vertically integrated

investment solutions company, with a pan-india presence. Over the Years, SMC has

expanded its domestic & international operations. Existing network includes regional

offices at Mumbai, Kolkata, Chennai, Bangalore, Cochin, Ahmedabad, Jaipur,

Hyderabad and 1500+ offices across 375+ cities in India. SMC has plans to grow its

network to 2,000 offices across 500+ cities in the next 3 years. The company has

expanded internationally, and has established office in Dubai Gold and Commodities

Exchange (DGCX).

SERVICES AND PRODUCT OF SMC

Its products and Services include Institutional and retail brokerage of equity, commodity,

currency,derivatives,online trading , investment banking, depository services, clearing

services, IPOs and mutual funds distribution, Portfolio management, wealth

advisory,insurance broking,equity and commodity research.

HDFC SECURITY

HDFC security is the subsidiary of HDFC (Housing Development Financial

Corporation). www.hdfcsec.com would have an exclusive discretion to decide the

customers who would be entitled to its online investing services. www.hdfcsec.com also

reserves the right to decide on the criteria based on which customers would be chosen

to participate in these services .The present web site (www.hdfcsec.com) contains

features of services that they offer/propose to offer in due course. The launch of new

services is subject to the clearance of the regulators.

Product offered by HDFC Security

● Online trading for Resident & Non Resident Indians.

● Day trading on both NSE and BSE.

● Trade on Futures & Options on the NSE.

● Online IPO's.

● Telephone-based Broking (Equity & Derivatives).

INDIABULLS SECURITIES LIMITED

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on

June 9, 1995. The name of the company was changed to Orbis Securities Private

Limited on December 15, 1995 to change the profile of the company and subsequently

due to the conversion of the company into a public limited company; the name was

further changed to Orbis Securities Limited on January 5, 2004. The name of the

company was again changed to Indiabulls Securities Limited on February 16, 2004 so

as to capitalize on the brand image of the term “Indiabulls” in the company name. ISL is

a corporate member of capital market & derivative segment of The National Stock

Exchange of India Ltd.

PRODUCT OFFERED BY INDIA BULLS

● Equity & Debt Stock Broking

● Insurance

● Commodity trading

● Depository Services

● Derivatives Broking Services

● Equity Research Services

● Mutual Fund Distribution

● IPO Distribution

SHAREKHAN SECURITIES

Sharekhan Securities is one of the leading retail brokerage of Citi Venture which is

running successfully since 1922 in the country. Earlier it was the retail broking arm of

the Mumbai-based SSKI Group, which has over eight decades of experience in the

stock broking business. Sharekhan offers its customers a wide range of equity related

services including trade execution on BSE, NSE, Derivatives, depository services,

online trading, investment advice etc.

Product and services of Sharekhan

● Equity Trading Platform (Online/Offline).

● Commodities Trading Platform (Online/Offline).

● Portfolio Management Service.

● Mutual Fund Advisory and Distribution.

● Insurance

CHAPTER 4

DATA COLLECTION

AND RESEARCH

METHODOLOGY

RESEARCH METHODOLOGY

Research can be defined as systemized effort to gain new knowledge. A research is

carried out by different methodologies which have their own pros and cons. Research

methodology is a way to solve research in studying and solving research problem along

with logic behind them are defined through research methodology. Thus while talking

about research methodology we are not only talking of research methods but also

considered the logic behind the methods. We are in context of our research studies and

explain why it is being used a particular method or technique and why the others are not

used. So that research result is capable of being evaluated either by researcher himself

or by others

Research has its special significance in solving various operational and planning

problems of business and industry. Research methodology is the way to systematically

solve the research problem.

Execution of the project: -

It is the very important step in the research process accuracy findings depends on how

systematically the study has been carried out in time so that it can make some sense

when required. I have executed the project after prior discussion with the guide and

structured in following steps:

a. Preparation of questionnaire.

b. Collection of list of some of the broking houses so that more interaction is

possible and the variety of responses can be registered to have a good data

for analysis.

c. Visiting and asking about their feedback on the financial services like share

broking, mutual fund, etc.

1. Data requirements --

a. Name, address and phone number of individual broking houses

b. Services provided by broking houses

2. Primary data –

a. Primary data has been collected by conducting Personal interview of the

respondents.

b. Data collected through the questionnaire.

3. Secondary data –

a. Data collected official website of Religare securities ltd..

b. Data collected by referring to the database already maintained in the company.

4. Data Collection Instruments:-

1. Questionnaire

2.Telephonic communication.

3. E-mail.

Sample:-

A finite subset of population, selected from it with the objective of investigating

its properties called a sample. A sample is a representative part of the

population. A sample of 11 respondents in total has been randomly selected.

The response to various elements under each questions were totaled for the

purpose of various statistical testing.

Presentation of Data.

The data are presented through charts and tables.

Tools and Techniques for Analysis.

MS EXCEL is used to for analysis and interpretation of data

Limitations of study

Time and Cost – The time and cost play an important role where one goes for a

particular study. Both of these factors become constraints especially when a

study is conducted at academic level.

Sample Size – Due to time and cost constraints the large sample was not taken.

Since the study conducted was with a small sample hence the exact picture

cannot be revealed and the findings cannot be generalized.

Choice of Population - The population selected was limited to the places in UT.

Hence results would have altered if some other population had been selected.

Inherent Discrepancies in the Questionnaire - The questionnaire might be

having some undetectable errors and limitations, which could shape the

responses into a particular fashion. No pre-test was done before the circulation of

the questionnaire.

Bias in Response - The data is entirely based on responses given by

respondents which may be biased one due to their personal bias in replying the

questions. They may not be very serious or interested in replying the questions

and make it very lightly, due to which data may not be very accurate.

CHAPTER 5

ANALYSIS AND

INTERPRETATION

Major Players in the Region

● Religare Securities

● ICICI Direct

● India Infoline Security Pvt. Ltd.

● HDFC Securities

● India bulls

● Kotak Securities

● Reliance Money

● Share khan Securities

● SMC securities ltd.

● Anand Rathi Securities

● Angel Broking

Services

Mut

ual

Fun

d

Insu

ranc

e

PM

S

Bac

k of

fice

E-B

roki

ng

Inve

stm

ent

Adv

isor

y

M-C

onne

ct

Fun

ding

Per

sona

l

Loa

ns

Sof

twar

e

Religare

SecuritiesYes Yes Yes Yes Yes Yes Yes Yes Yes Yes

ICICI Direct No Yes Yes Yes Yes Yes No Yes Yes Yes

India Infoline

Security Pvt.

Ltd.

Yes No Yes Yes Yes Yes No No Yes Yes

HDFC

SecuritiesYes No Yes Yes Yes Yes No Yes Yes Yes

Indiabulls Yes Yes No Yes Yes Yes No No Yes Yes

Kotak

SecuritiesYes Yes Yes Yes Yes Yes No No Yes Yes

Reliance

MoneyYes Yes No Yes Yes Yes Yes No Yes Yes

Sharekhan

SecuritiesNo No Yes Yes Yes Yes No No Yes Yes

SMC

securities ltdNo Yes No Yes Yes Yes No No Yes Yes

Anand Rathi

SecuritiesNo Yes Yes Yes Yes Yes No No No Yes

Angel Broking

ltd.No Yes Yes Yes Yes Yes No No Yes Yes

i). Have you heard about Religare?

1st Qtr

2nd Qtr

Interpretation:-

The graphical representation fig. shows the percentage known about Religare. In above

graph maximum number of people know about the Religare i.e. 90%. 10% people do’nt

about religare.

Yes No

90% 10%

ii). In which profession are you engaged in?

Businessman Services Pensioner Entrepreneur

60 10 10 20

BusinessmanServicesPensionerEnterpreneur

Interpretation:-

The above graphical representation shows about the profession of investors.60% of

investors are businessman and 10% are services and pensioners and remaining 20%

are entrepreneurs.

iii). Do you know about the services provided by Religare?

Yes No

90 10

1st Qtr2nd Qtr

Interpretation:-

The above graphical representation shows about the services provided by Religare. The

maximum percentage of investors replied in yes i.e. 90%. 10% of investors replies in no.

iv). In which of these financial instruments do you invest in to?

Only share Mutual funds Bonds Derivatives

80% 17% 2% 1%

Only shareMutual fundsBonds derivatives

Interpretation: This shows that although the mutual funds market is on the rise yet, the most

favored investment continues to be in the Share Market. So, with a more transparent system,

investment in the Stock Market can definitely be increased.

v). What according to you in your risk level?

High Low Moderate Risk free0

10

20

30

40

50

60

Series 1

Interpretation:-

The above graphical representation shows that most investors prefers high risk for high

return. And few people invest in risk free securities.

vi). What type of trading do you prefer?

Interaday Delivery Both

53% 24% 23%

Interaday Delivery Both 0%

10%

20%

30%

40%

50%

60%

Series1

Interpretation:

The above diagram shows that the 53% investor makes trading intraday and the

delivery is less then intraday.

vii). How much return get after investing?

Up to 10% Up to 25% Up to 50% Up to 50%

71% 19% 7% 3%

Up to 10% Up to 25%

Up to 50% Up to 50%

Interpretation:

This shows that people invest only up to 10% of their earnings in the stock market,

again reiterating the volatile and non-transparent structure of the Indian stock market.

Hence, effective and efficient steps should be undertaken to woo the customers to

invest more in the lucrative stock market.

viii). Which mode of trading you prefer?

Online Offline

72 28

1st Qtr2nd Qtr

Interpretation:-

The above graphical representation shows the percentage of trading that investors

prefer. The maximum number of investors prefer online trading i.e 72% and 28% of

investors prefer offline trading.

ix. ) Are you satisfied with the services provided by Religare?

YesNo

Interpretation:

This pie chart accentuates the fact that Strategic marketing, today, has gone beyond

only meeting Sales targets and generating profit volumes. It shows that all the

competitors are striving hard not only to woo the customers but also to make them

Brand loyal by generating customer satisfaction.

Yes No

90% 10%

x)You know about trade in Currency Derivatives?

Yes No

30% 70%

Interpretation:-

in currency Derivatives. The maximum number of investors replied in ‘No’ i.e. 70% and

few investors replied in ‘Yes’ i.e. 30%.

xi) With which company do you have your DEMAT account?

Religare ICICI direct Kotak Mahindra India bulls Others

19% 31% 7% 17% 26%

Religare ICICI direct Kotak Mahindra India bulls Others 0%

5%

10%

15%

20%

25%

30%

35%

Series1

Interpretaion:

Above table shows that icici direct is mostly preferred it is clear from above table

31% customers prefer icic direct to make demat account. Religare is also not bad

and it has also 19% people.

xii) Do you intend to switch to some other services provider in near future?

YesNo

Interpreation: This chart indicates that 94% investors do not want to quit from

the ‘religare.

Yes No

6% 94%

xiii) Do you intend to switch to Religare in near future?

Yes 76

No 24

Yes No

Interpretation:

76% of people intend to switch to the religare to invest in securities and financial

services. 24% people says no. they will prefer other company.

Findings

1. As per our analysis awareness regarding share trading and online method of

trading is increasing among investors day by day.

2. Investor are more in the 1 year period and continuosly the investors are

decresing due to market risk in long term investment.

3. More of investors says that they would like to prefer invest money in

shares. Only few investors want to invest in mutual funds.

4. Maximum investors prefer intraday trading.

5. Very less investors say that they invest most part of their total Income in

securities.

6. 31% investors have demat account with ICICI Direct because ICICI Direct

is an established brand. Only 19% people have demat account with Religare

but it is increasing day by day.

7. Maximum investors know about the services provided by the Religare.

8. Maximum investors are satisfied with the services provided by religare.

9. Most of investors do not want to switch to other service provider in near

future. they want to be with Religare.

10 Mostly investors are aware about service provided by the share trading

company.

11. 72% investors are satisfied with the services of their share trading company.

12. 76% people are interested to invest in Religare securities which are not

currenly investing their money in Religare security services. It’s a good indication

for Religare.

Recommendation

Religare should increase the promotional activities to make people aware

about the company.

Religare should launch various schemes in different areas.

Religare should make the customers it should effort to reatin the customers

for long time.

It should build a storng and good relationship with other market and

financial service companies.

Religare should obey the rules and regulations as made by the government

and other regulatory bodies.

They should give concession to those investors who invest more money in

securities.

Dollar and euro are new segments in trading but most of the investors are

not aware about the trading in dollar and euro.

Investors are afraid of higher risk in so Religare should try to convince the

investors.

Conclusion

We can conclude from the above questionnaire that Religare are best in providing

services securities. Their market share is improving day by day. Their closest rival

is ICICI, whose market share is more than Religare due to the fact that they are in

indian market much earlier than Religare. It is aslo concluded that religare has

more opportunity in indian market in share trading as india is growing economy

and investors are also interested in making huge investments in securities for

higher return. Investors are well known to the services provided by different

financial companies and religare should try to penetrate.. and religare is providing

good services as compare to other competitors and it is growing day by day.

BIBLOGRAPHY

INTERNET:

www.google.co.in

www.religare.com

www.wikipedia.com

BOOKS:

Financial investment in securities by prasanna Chandra

Financial Management by Sharpe

APPENDINCES

QUESTIONNAIRE

Date _ _ /_ _ /_ _

i). Have you heard about Religare?

Yes No

ii). In which profession are you engaged in?

Businessman Services

Worker Entrepreneur

iii). Do you know about the services provided by Religare?

Yes No

iv) In which of these Financial Instruments do you invest into?

Shares Mutual Funds Bonds Derivatives

v). What according to you in your risk level?

Highly risky Average

Moderate Risk free

vi) What type of trading do you prefer?

Intraday Delivery Both

vii). How much return get after investing?

>5% 5-10%

10-15% 15-20%

viii). Which mode of trading you prefer?

Online trading offline

a) All of the above

ix). Are you satisfied with the services provided by religare?

Yes No

x). How much you trade In stock market?

10000-50000 50000-100000

100000-150000 above 150000

xi).You know about trade in Currency?

Yes No

xii). Which mode of trading you prefer?

Online trading offline

xiii). With which company do you have your DEMAT account?

Religare ICICI Direct Kotak Mahindra India Bulls

xiv). Do you intend to switch to Religare in near future?

Yes No