o potencial inerente do crowdsourcing e seu uso como ferramenta para negócios e organizações

Private and Confiden.al © 2011 Crowdsourcing LLC

“Understanding Crowdsourcing”


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Connec.vity

8


Networking

9


Communi.es

10


Crowdsourcing

11


Requires something to be created

Large Numbers of People & Highly Distributed

Must be Organized

Tapped for Wisdom, Knowledge, Talent or Time

Requires Open Par.cipa.on and Task Disaggrega.on

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Characteris.cs


Crowdsourcing is an online, distributed problem solving and produc.on model.

[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/] 13


Number of local monthly Google searches for the keyword Crowdsourcing (average January-‐June 2011)

27,100

1,900

6,600

5,400

2,900 3,600

2,900

1,600

3,600

2,900 4,300

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[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]

Broadcast Search

Managed Knowledge Discovery Distributed Human Intelligence Tasking

Peer Vefed Crea.ve Produc.on

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Crowdsourcing Models


Crowdsourcing for Everyone

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English – French – Spanish – Italian – Portuguese – German – Dutch – Indonesian – Ukrainian -‐ Russian

Private and Confiden.al © 2011 Crowdsourcing LLC Private and Confiden.al © 2010 Crowdsourcing LLC 17

Idea.on Micro-‐Tasks

Knowledge-‐Based Tasks Exper.se-‐Based Tasks

Crowdsourcing for Enterprises


Content Genera.on

Content Management

Loca.on Services

Survey Produc.on

Internet Search

Knowledge)Based-Tasks-



Exper&se(Based,Tasks,

Transla.on Monitoring Business Analy.cs Customer Support Sales and Marke.ng Applica.on Services

Industry Specific



Categoriza.on

Transcrip.on

Data Management

OCR valida.on

Micro-‐Tasks



Idea Genera.on

Research and Development

Design and Op.miza.on Idea%on(


Private and Confiden.al © 2011 Crowdsourcing LLC 22

Size and Maturity

Process Nature

Process Composi.on

Value Drivers

Security and Privacy

Role of Technology

Outsourcing Penetra.on

Level of Automa.on

Iden.fying Suitable Candidates for Crowdsourced Work

Private and Confiden.al © 2011 Crowdsourcing LLC 23

Develop vision and strategy

Develop and Manage Products and

Services

Market and Sell

Products and Services

Deliver Products

and Services

Manage Customer Service

Opera.ng Processes

Develop and Manage Human Capital

Management and Support Services

Manage InformaAon Technology

Manage Financial Resources

Acquire, Construct, and Manage Property

Manage Environmental Health and Safety

Manage External RelaAonships

Manage Knowledge, Improvement, and Change

Level 1 -‐ Process Category

Level 2 -‐ Process Group

Level 3 -‐ Process

Level 4 -‐ AcAvity

Retail Banking Industry

PotenAal Crowd Labor target

Source: APQC, massolu.on analysis

EXAMPLE CHECK PROCESSING

Deliver Products and Services

Key challenge of Enterprise Crowdsourcing is that most of these tasks are “buried” up to 4 levels deep in the process

Procure materials and services

Deliver banking products

Deliver transacAonal services

Apply regulatory policies …

Perform check processing

Manage loan servicing

Perform lease management

Perform cash handling

…

Capture Proof and encode

LiV and load

ExcepAon processing …


Survey Sections and Questions (1/2)

Company information

SecAon

Capacity and scalability

•  This section assembles additional company information, such as management team profiles, current ownership structure and financial track record of the company

Content

Crowdsourcing .org profile

•  This section collects data that will be included in the participant’s public profile on the crowdsourcing.org industry site

•  This section gathers data on the functional capabilities and the composition of the participant's workforce along with volumes and types of work

•  It also collects the participant's experience in working with Enterprise clients and information on the participant's reference clients and projects

The information in this section will be publicly available

The information in this section will be private and subject to NDA


24 24

First broad crowdsourcing industry research study

InformaAon privacy


Survey Sections and Questions (2/2)

Business strategy

Capability

Expertise and functionality

•  This section is aimed at understanding the participant's strategic focus, client mix, along with client management and marketing approach

•  It also analyzes the participant’s industry reputation and views on the most likely competitors

•  This section discusses the focus of the participant's crowdsourcing offering(s) and the capabilities of the participant's platform (e.g. worker management)

•  This section discusses participant's implementation and technology expertise, industry domain knowledge and the technical functionality of the participants platform (e.g. APIs)




25 25

First broad crowdsourcing industry research study

SecAon Content InformaAon privacy


[email protected] www.crowdsourcing.org www.massolu.on.com @Crowdsourcing_ 26

o potencial inerente do crowdsourcing e seu uso como ferramenta para negócios e organizações

Business

deliver products

org www

survey sections

based

process

section

knowledge

tasks