massolution nyc 2013: crowdsourcing landscape
TRANSCRIPT
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INSIGHTS. RESEARCH. ADVISORY.
Crowdsourcing Market Landscapemassolution NYC 2013: crowd Powered Business
18 September 2013
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INSIGHTS. RESEARCH. ADVISORY.
The world is full of willing people; some willing to work,the rest willing to let them.
Robert FrostAmerican poet,
1874-1963
YOUR VIEW OF OUTSOURCING, OFFSHORING AND CROWDSOURCING?
OUTSOURCING, OFFSHORING AND CROWDSOURCING
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INSIGHTS. RESEARCH. ADVISORY.
The world is full of willing people; some willing to work,the rest willing to let them.
Robert FrostAmerican poet,
1874-1963
YOUR VIEW OF OUTSOURCING, OFFSHORING AND CROWDSOURCING?
OUTSOURCING, OFFSHORING AND CROWDSOURCING
Computers are incredibly fast, accurate, and stupid.Human beings are incredibly slow, inaccurate, and brilliant.
Together they are powerful beyond imagination.
Albert EinsteinCrowdsourcing visionary,
1879-1955
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INSIGHTS. RESEARCH. ADVISORY.
CROWDSOURCING; THE NEXT DISRUPTIVE PARADIGM
OUTSOURCING, OFFSHORING AND CROWDSOURCING
Enablers:
Reliable and fast technology (broadband and mobile) connecting a potential workforceof 3 billion people who will be online by 2016
Changes in workforce structure that both enable and demand flexible working patternsdriving a shift from captive labor to crowd-based labor models
New payment systems and regulatory oversight making the transfer of small paymentsaffordable
Cloud-based technologies (SaaS, BPaaS, etc.) driving the standardization andexternalization of key business activities and processes
Specialized providers organizing, harnessing and enabling on-demand access to laborand expertise
Future enterprise models for service delivery will be built on hybrid strategiesthat harness both Private and Public Crowds in the Cloud.
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INSIGHTS. RESEARCH. ADVISORY.
CROWDSOURCING THE NEXT DISRUPTIVE PARADIGM
CROWDSOURCING
The outsourcing industry is poised for a disruptive shift that has the potential tobe larger than the shifts that drove the outsourcing of work and the distributionof work offshore.
Crowdsourcing is already being leveraged by leading enterprises across many business
activities and processes. Starting now, large elements of enterprise models will bemoved into crowdsourced models for service delivery will be managed very differently.
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INSIGHTS. RESEARCH. ADVISORY.
CROWDSOURCING DEFINITION
CROWDSOURCING DEFINITION (NEW)
CROWDSOURCING IS AN ONLINE MODEL FOR
DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION.
Daren C Brabham, Ph.D.Assistant Professor
University of North Carolina at Chapel Hill
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INSIGHTS. RESEARCH. ADVISORY.CROWDSOURCING CATEGORIES
CROWDSOURCING IS AN ONLINE MODEL FOR
DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION.
Problem Solving Ideation
Production Micro-tasks Expertise-based tasks
Capital FormationoCrowdfunding
Donation, Reward,
Debt, Equity-like andEquity-based
CROWDSOURCING WITHIN THE ENTERPRISE
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INSIGHTS. RESEARCH. ADVISORY.
THERE ARE FOUR MODELS WITH WHICH TO ENGAGE THE CROWD
Broadcast Search
Direct and Organize WorkPost Tasks or Hire Workers
Seek ideas, opinion and Feedback
Daren C Brabham, Ph.D.Assistant ProfessorUniversity of North Carolina at Chapel Hill
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INSIGHTS. RESEARCH. ADVISORY.
CROWDSOURCING SERVICE PROVIDER TAXONOMY
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INSIGHTS. RESEARCH. ADVISORY.
CROWDSOURCING MARKET LANDSCAPE
OUTSOURCING, OFFSHORING AND CROWDSOURCING
Technology stack
Technology Playsand SaaS
Managed Services
PaaS
Workforce
IaaS
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INSIGHTS. RESEARCH. ADVISORY.
THE EVOLUTION OF SOURCING INTO THE CLOUD
MARKET EVOLUTION
OUTSOURCING GLOBALIZATION CLOUD CROWD
Technology
Scope
Pricing
Model
Benefits
Savings
IT InfrastructureApplications
Horizontal BPOVertical BPO
Remote Infrastructure/Applications Support
BPO Specialties(e.g., CRM / F&A)
SaaSBPaaS
Platform BPO
> 68 Use Cases andgrowing
Sophistication systemsmonitoring, reporting and
governance tools
Separation of systems frompeople (e.g., RIM / ERP
Integration)
Highly scalable cloud-based technologies
Workflow, adjudication andworker management
Input Based evolving to
output based
FTE/Staff Augmentationevolving to deliverable
based (sometimes withperformance incentives)
On-demand and
usage based
Can reach full variabilityand up to 100%
performance based
AccountabilityFlexibility a Myth
Accountability at lower costFlexibility still a Myth
Scalability and improvedefficiency and speed
Changes the paradigm forexisting and new scope
15%-20%( up to ~30% for
transformational OS)
30%-40%(driven by labor arbitrage)
~30%50% ~30%-90%
ProcessesDefined and
selectively retainedand sourced
Improved with shiftingend-to-end accountability
Standardized andexternalized
Further optimized
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INSIGHTS. RESEARCH. ADVISORY.
ABOUT MASSOLUTION
massolution is a unique research, advisory, and implementation firm that specializes incrowdsourcing and crowdfunding solutions for private, public, and social enterprises.massolution also operates The Industry Website Crowdsourcing.org.
For crowdsourcing, massolution provides research andanalysis covering Crowdsourcing Service Providers
(CSPs), use cases and the adoption of crowdsourcing byenterprises.
For crowdfunding, massolution provides research andanalysis covering Crowdfunding Platforms (CFPs),
enterprise implementations, entrepreneur, investor andcampaign data and analysis.
Crowdsourcing Inc.
Carl Esposti, Founder and CEO +1 310.948.1258Email: [email protected] www.massolution.com
Twitter: @Crowdsourcing_ www.crowdsourcing.org
massolutions unique data assets, fact-based research and proprietary intellectual property, drive forward-looking andactionable insights that inform the strategies and operations of business leaders and market stakeholders.