#nvdm11 antal de waij, engagement media
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TRANSCRIPT
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Doe mij maar een social
media community!!
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Antal de Waij
Geboren 30 B.G.
Actief op Internet sinds 1994
Managing Partner
Engagement Media BV
Social Media Stragie &
Online Community Management
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Introducing…; Engagement Media
Social Media Scan
Social Media Concepts
Social Media Mix
Mediaplanning
Social Media Guidelines
Storytelling
Platform Development
Community Building
Content Creation
Social media Activation
Social Customer Service
Webcare
Reputation Management
Werving, Selectie &
Detachering
Community Managers
Social Media Training
LinkedIn Workshop
Twitter Workshop
Webinar
Strategie
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Online Community
Management
2
Services
3
Consultancy & Policy
Concepting
Social Media Guidelines
Social Media Activation
Webcare
Customer Service
Social Media People
Social Media Education
Social Media Meetups
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Social Media Strategy Process
Analyse
Resources Activate Engage
Identify Platforms Content
Evaluate
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Q: Waarom is Social Media nu
belangrijk?
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Digital Natives
The way we collect,
perceive information
and learn is
fundamentally shifting
to the online
environment
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ENKELE
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1
BIND-
MIDDEL
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Social Networking Business Xing
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Social Networking Consumer Special Interest
Raw food
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Social Networking Special Interest Bottletalk
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Social Networking Consumer / Business Facebook
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Social Networking Business
Onebizz.nl
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Social Networking Consumer Netlog
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Social Networking Consumer
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Social Networking Special Interest youth, fashion, girls, international
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Social Networking Consumer Sugababes.nl
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Social Networking Consumer superdudes.nl
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Social Networking Special Interest Studenten.net
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Social Networking Special Interest patientslikeme.com
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Social Networking Special Interest Flixster.com
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Social Networking Special Interest PartyFlock.nl
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Social Networking Special Interest Heymam.nl
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Social Networking Special Interest Babyinfo.nl
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Social Networking Special Interest WAYN.com
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Social Networking; location based
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Social Networking Special Interest Hispanics
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2 DENK NA OVER VORM
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Internet Message Board
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Online Chat rooms
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Virtual Worlds
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Social Networks
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Enkele beginselen
(die je bekend zullen
voorkomen)
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Social Media
Social Media inzet naar Customer Lifecycle
Events / Fanpages
Call Center
DM / Retail
Internet
RTV, Print, Outdoor
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Klanten Base
Prospects
Leads
Awareness
Onderhoud
Storytelling
Social networks
Reputation mngmt
Webcare
Community Mngt
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Acquisitie Customer Lifecycle
Onderh
oud
Kla
nte
n B
ase
Pro
spects
Leads
Aw
are
ne
ss
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Social Media praktijkcase
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Awareness
Awareness
Consideration
Preference
Action
Loyalty
voorlichting & nieuws Voorlichting campagnes
Voorlichting &
individueel
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Consideration
Awareness
Consideration
Preference
Action
Loyalty
Business mvo Inspiratie
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Voorkeur gaat over transparantie!
Awareness
Consideration
Preference
Action
Loyalty
vergelijking vergelijking Inzicht bieden
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Actie = voorgelicht & vriendin worden
Awareness
Consideration
Preference
Action
Loyalty
voorlichting Vriendin worden
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Loyalty
Awareness
Consideration
Preference
Action
Loyalty
events webshop meeleven
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Social Media
implementatie stappenplan
om morgen mee te beginnen
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Voorbereidingen wanneer je start met Social Media
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Domein
Wat
Social Media
Mix
Waar
Format
Hoe
Programmering
Wanneer
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Voorbereidingen wanneer je start met Social Media
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Domein
Wat
Social Media
Mix
Waar
Format
Hoe
Programmering
Wanneer
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Domeinen vaststellen
Segmenteer Associeer Prioriseer
Mentaliteit
Product
Onderscheid
Tone of voice
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Waarover moet je nadenken wanneer je start met Social Media
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Domein
Wat
Social Media
Mix
Waar
Format
Hoe
Programmering
Wanneer
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3rd party platforms Faciliterend
Social Media Mix Elke vorm een eigen ‘rol’
Key Website
Uw website
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Waarover moet je nadenken wanneer je start met Social Media
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Domein
Wat
Social Media
Mix
Waar
Format
Hoe
Programmering
Wanneer
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Format, een voorbeeld
1
2
Video
3
8 – 12
berichten per
dag
2 berichten
per week
1 x per week
90 minuten
Zelfde dag,
zelfde tijdstip
Zelfde dag,
zelfde tijdstip
#VDDM2011
Of #event
Inclusief foto
Inclusief
verwijzingen
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Waarover moet je nadenken wanneer je start met Social Media
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Domein
Wat
Social Media
Mix
Waar
Format
Hoe
Programmering
Wanneer
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Have a great
idea for a
concept
within your
domain.
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Merkpersoonlijkheid door Engagement
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Engagement
Dynamic
Static
Copyright Engagement Media BV
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Enagement DeTalentbank
(arbeidsmarkt)
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Koninginnedag Vakantie breekt aan
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Engagement: Zeker in Zaken (database voor certificering in bouw & chemie)
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Bouwvak vakantie Standaardlogo Bevrijdingsdag
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Dank u voor uw aandacht
Meer weten? Zie slideshare.net
antal @ engagementmedia.nl
Twitter.com/antaldewaij
CU online!
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Méér weten over Social Media, bel;
0650 871 600