nutrition that matters kellogg’s brings new excitement to … · 2020-04-17 · • kellogg’s...

Kellogg’s Brings New Excitement to Cereal…in the Bowl and Beyond!• Remind shoppers that cereal and milk make a fast, affordable and delicious meal

or snack solution. A serving of Kellogg’s cereal and a half cup of skim milk is a tasty combination that provides protein to help rebuild and grains to help recharge.*

• Promote the convenience and nutrition of a cereal and milk breakfast while increasing basket size by cross-promoting dairy and fruit. As 95% of cereal in America is eaten with milk, cereal is an important driver for milk intake.1

• Help shoppers get more out of every cereal box with creative tips and recipes that use cereal in different ways.

*Kellogg’s offers over 20 cereals that provide a good source of protein with 1/2 cup skim milk.

EDUCATE. INTEGRATE. ACTIVATE.™Nutrition-based ideas, tools and programs.

Nutrition that Matters™

TURN OVER FOR

TOOLS, TIPS, AND SUPPORT

Tools for Tangible Results• Kellogg’s MyBowl™ tools help shoppers understand the benefits of a cereal,

dairy and fruit meal for breakfast, lunch, snacks or dinner. Tools include:

- Build a Kellogg’s MyBowl Breakfast interactive digital tool.

- Ready-to-use handouts.

- Shopper tip sheets and pledge cards.

- A three-lesson curriculum for adults, complete with a lesson guide.

- Rate Your Bowl cards to encourage children to create their favorite cereal, dairy and milk combination.

• Think Outside the Cereal Box handout highlights alternative uses for cereal.

• Think Outside the Cereal Box recipe collection showcases mouthwatering recipes that encourage shoppers to dine in every night.

Easy Ways to ActivateIn Store

• Drive center store sales with MyBowl cross-promotion and signage opportunities in the produce department and dairy aisle.

• Drive fruit sales with MyBowl produce department sampling events.

• Create Think Outside the Cereal Box recipe endcaps and food demonstrations.

Store-Owned, Social, and Traditional Media

• Engage shoppers with ready-made articles, tweets, and infographics for social and traditional media promotions.

• Integrate our interactive MyBowl tool into your digital platform.

In the Community

• Support your community programs with interactive MyBowl lessons and health fair materials.

Enhance Cross-Category Sales with Kellogg’s Cereals

When choosing packaged goods, 57% of Americans consider protein content and 62% of Americans consider fiber and whole grains.2

Drive sales by reminding shoppers that Kellogg’s cereal and milk offers a tasty combination of protein to help rebuild and grains to help recharge.*

1 Song, WO, OK Chun, J Kerver, S Cho, CE Chung, S Chung (2006) Ready-to-Eat Breakfast Cereal Consumption Enhances Milk and Calcium Intake in the US Population. J Am Diet Assoc. 2006;106:1783–1789.

2 IFIC 2013 Food and Health Survey

* Kellogg’s offers over 20 cereals that provide a good source of protein with 1/2 cup skim milk.

mybowl

choosemybowl.com grains+dairy+fruits

TM

Get Started Today!

Visit KelloggsNutrition.com to review our resources, or contact the Kellogg’s Nutrition Marketing Team at [email protected]

Shoppers are Hungry for New Recipes • Economic pressures are driving consumers to cook more at home, and shoppers

are increasingly looking for healthier options to feed their families. Moms are often challenged with coming up with new meal ideas for their families.

• Recipe solutions, such as recipe stations, food demonstrations and digital recipe libraries help shoppers come up with new meal ideas for their families and provide opportunities for cross-promotions.

TURN OVER FOR




Tools for Tangible Results• Extensive recipe library of over 1,750 recipes featuring ingredients from

all Kellogg’s cereal brands, Eggo®, Town House® and MorningStar Farms®.

- Search over 30 categories, including course, method of preparation, holiday, total prep time and good-for-you.

• Recipe support tools include ready-made nutrition and wellness talking points, food demonstration tools and high-resolution images.


• Plan an endcap that features all key recipe ingredients.

• Feature on-shelf recipe cards in aisles containing ingredients.

• Prepare recipe demos with ideas and training tools at KelloggsNutrition.com.


• Feature relevant recipes for each season in circulars or on store website, tying them in with current Kellogg’s promotions.

• Tease new recipes in social media postings to drive store traffic.

In the Community

• Share and demonstrate recipes at schools, community cooking classes, community events, etc.

Simple Recipe Solutions from Kellogg’s

Today’s shoppers are looking for quick and easy meal ideas to feed their families.

Let them know they can count on you for the nutritional answers they need by providing simple, tasty recipes the whole family will love.

Food Demonstration Guide

Get Started Today!


Ingredients 1 cup frozen blueberries (unsweetened) ½ cup applesauce (unsweetened) 1½ cups all-purpose flour 1 tablespoon sugar 1 tablespoon baking powder ½ teaspoon salt 1 egg 2 cups low-fat milk 2 tablespoons vegetable oil 3 cups Kellogg’s® Corn Flakes®, crushed

1. Crush Corn Flakes and make blueberry sauce up to two days before demonstration.

2. Practice your set up, going through the motions of the demonstration and practicing safe food handling techniques while saying the preparation and nutrition tips below.

3. Use private label applesauce, blueberries, and baking supplies as a way to promote your retailer’s brands in this demo.

4. Use the original cereal, apple sauce, and blueberry packaging for display in the live demo.

Prep Equipment Demo/Presentation Equipment Sampling Equipment

• Sealable plastic bag • Rolling pin• Gloves

• Small microwave-safe dish• Measuring cups and spoons• Stirring spoon• Medium mixing bowl• Wooden mixing spoon• Large mixing bowl• Whisk • Griddle• Ladle• Spatula• Serving Spoon• Damped cloth• Gloves

• Disposable plates• Disposable forks• Napkins• Gloves • Copies of consumer version of recipe

Advance Preparation

Corncakes with Blueberry Sauce240 calories • 6g fat • 470 mg sodium • 41g carbohydrate • 2g fiber 12g sugar • 6g protein

®, TM, © 2014 Kellogg NA Co.

Help Your Shoppers Be Fiber Mindful· 67% of Americans think they are getting enough fiber.1 But surprisingly, only 5%

actually get the recommended amount.2

· 68% of shoppers are looking to purchase foods with more fiber,3 and you can help them bridge the fiber gap with Kellogg’s tools, programs, fiber-full brands and delicious recipes.

· Breakfast presents an easy way to begin the day Fiber Forward. Many Kellogg’s cereal with milk combinations provide the grains, protein and fiber shoppers are looking for.*

TURN OVER FOR




* Cereal plus milk breakfast includes one serving of cereal plus 1/2 cup of skim milk. Kellogg’s offers over 20 cereals that provide a good source of protein with 1/2 cup skim milk.

Tools for Tangible Results• Content for creating fiber-focused, in-store print and digital communications.

• Easy and delicious recipes provide shoppers with tasty ideas for adding more fiber into their day using fiber-full Kellogg’s foods as ingredients.

• Kellogg’s Fiber Tracker app can empower shoppers to take control and track their fiber choices.

• Kellogg’s MyBowl™ interactive tool helps shoppers build a fiber-full meal or snack using Kellogg’s cereals.


• Create signage that helps shoppers start their day Fiber Forward by showing them the many Kellogg’s foods that provide up to 50% of the Daily Value for fiber.

• Leverage our Small Plates, Big Fiber recipe collection and food demonstration tools to drive cross category sales.


• Engage shoppers by integrating Kellogg’s Fiber Tracker, and MyBowl tools into your digital platform.

• Integrate Kellogg’s collection of video sound bites from nutrition experts on the benefits of fiber into store video.

In the Community

• Leverage tools and presentations found on KelloggsNutrition.com for Health Fair Activities.

Delight Shoppers with Delicious Fiber Solutions They WantKellogg’s has more cereals that are made with whole grain and are at least a good source of fiber than any other U.S. food company.*

Together, we can help your shoppers start their morning Fiber Forward with our wide variety of fiber-full breakfast solutions and stay Fiber Mindful all day with snacks and meal solutions for any occasion!

1 IFIC 2013 Food and Health Survey

2 IFIC 2012 Functional Food Survey

3 NHANES 2009-2010

* Based on a Kellogg audit of national breakfast cereals, 2013

Get Started Today!


Fiber Tracker App

Integrated Efforts Lead to Success • Kellogg’s Nutrition Marketing utilizes cross-functional experts to provide

integrated solutions that can support your nutrition and wellness goals.

• Ready-made marketing tools like Kellogg’s MyBowl™ or recipe collections are easy to integrate into your store to cross-promote multiple categories.

• Together, we can develop nutrition and wellness promotions that are relevant, grounded in nutrition science and meet shopper’s needs.

TURN OVER FOR




Tools for Tangible Results• Regular Innovation updates that highlight nutrition and wellness products.

• Nutrition and Wellness Activation Toolkits with content insights, recipes, promotions and activation ideas.

• Wide variety of nutrition and wellness content and tools from KelloggsNutrition.com for you to customize on topics such as:

- Breakfast Category. - Snacking Category. - Fiber. - Weight Management.

- Recipe Solutions.- Progressive Nutrition.- Organic.- WIC.


• Inform shoppers with fresh content for health and wellness magazines or other programs.

• Engage shoppers with MyBowl lessons and materials for in-store classes that provide simple solutions to shopper’s needs.

• Delight shoppers with easy, delicious recipes, and use our recipe demonstration resources to coordinate with promotions that drive cross-category sales.


• Leverage customizable content for social and traditional media, including ideas for seasonal promotions and events.

In the Community

• Make an impact with educational tools and promotional materials to support your outreach events.

Meet Shopper Desires with Kellogg’s Nutrition and Wellness Programs62% of shoppers report that having nutrition and wellness information available is important when selecting a store.1

Educational programs can enhance the shopping experience to help set your business apart and build shopper loyalty.

Kellogg’s ready-made programs make it easy to offer the value added services customers want, helping you become their store of choice.

1 Food Marketing Institute Shopping for Health Report 2012

Get Started Today!


mybowl

choosemybowl.com grains+dairy+fruits

TM

Why WIC, Why Now? · The WIC program is all about great nutrition and healthy habits! Remind WIC shoppers

that a cereal plus milk breakfast, with protein to help rebuild and grains to help recharge*, is a simple, healthy way for families to start the day.

· Many WIC shoppers report that they do not redeem all of their benefits. With Kellogg’s, you can encourage program participation by helping them find new ways to use WIC foods in recipes and simple, healthy snack ideas.

· As states move to electronic systems, it’s easier for WIC shoppers to spread their benefits over multiple retailers. Give them reasons to return to your stores again and again.

*Cereal plus milk breakfast includes one serving of cereal plus 1/2 cup of skim milk. Kellogg’s offers over 20 cereals that provide a good source of protein with 1/2 cup skim milk.

TURN OVER FOR




Tools for Tangible Results• HealthyBeginnings.com provides you with WIC relevant articles, tips

and content shaped by Kellogg’s insight research on WIC shoppers.

• WIC friendly recipe solutions use a variety of WIC foods to help drive full redemption of benefits.

• Kellogg’s MyBowl™ resources, promotions and tools show WIC shoppers the great nutrition in WIC cereals, milk and fruit.


• Show the health benefits of WIC foods with English/Spanish displays that speak to WIC shopper needs.

• Help streamline WIC shopping trips with insight-based shelving solutions.

• Leverage recipe endcaps that use multiple WIC foods.


• Integrate our interactive Healthy Habits tool and WIC relevant articles into your digital platform.

In the Community

• English/Spanish MyBowl lessons for local agencies help drive full redemption of cereal, fruit and milk benefits.

Insights that Guide, Programs that Deliver and Nutritious CerealsFor WIC shoppers, a “WIC friendly” shopping experience is a major driver for store choice and loyalty.

Dig into Kellogg’s WIC family insights research to find ways to deliver a positive shopping experience.

Partner with Kellogg’s to create programs, messages, and simple solutions that remind WIC shoppers of the great nutrition that WIC foods and a cereal plus milk breakfast provide.

Get Started Today!


HealthyBeginnings.com Website for Young Families

nutrition that matters kellogg’s brings new excitement to … · 2020-04-17 · • kellogg’s...

Documents