Nuevas formas de financiación de la I+D:

el mecenazgo

Conferencia Anual de la RedOTRI 201817 mayo 2018

Anna Merlos-Suárez

Institut de Recerca Biomèdica (IRB Barcelona)

Institute for Research in Biomedicine (IRB Barcelona)

• To conduct multidisciplinary research of excellence at the forefront of biomedicine.

• To train and inspire scientists at all stages of their careers.

• To drive innovation through active technology transfer.

• To maintain an open dialogue with the public about our work.

Funding Sources

2016

Fundraising, Marketing

and CommunicationsInnovation

Research and Academic

Administration

Philanthropy at IRB Barcelona

Philanthropic foundationsCollaboration agreements to support research projects, training programs

and institutional initiatives

Patients associationsPatients as catalysts of research through fundraising efforts

Philanthropy at IRB Barcelona

Individual givingDonations, regular giving, major gifts, legacies and bequests,…

Community fundraisingCharitable initiatives raising funds and awareness for basic research

CorporateDonations and sponsorship

Building meaningful relationships

Scientific communication

Public engagement events

Fundraising and awareness campaigns

Scientists at IRB Barcelona dance for biomedical research

Scientists at IRB Barcelona dance for biomedical research

• Launched on YouTube on 13 October, 2014

• 16 months in the making; 4 days of filming

• 120 researchers and staff participated

• Involved support of 10 corporate sponsors

• Made at zero cost to IRB Barcelona

• Social media and press strategy in place to maximize

chances of video going viral

Scientists at IRB Barcelona dance for biomedical research

• +1,250,000 YouTube views and +26,000 YouTube likes

• IRB Barcelona Facebook reach increased by 15,000%,

website hits increased by 9,000%

• +100 media hits in press, tv, radio and online. Estimated

audience: 14 million in Spain alone. Appeared on the

homepage of Science magazine

• Tweeted by FC Barça players, Pau Gasol, Capital Cities.

Reposted on viral websites

Key results

• +3,000 donors. Funding for projects in diabetes and cancer,

and to launch PhD student career

• Community fundraising initiatives in support of IRB Barcelona

research

Key results

• Legacies and bequests

¡Gracias!