nsc2015 - mar gcdp workshop 116 days of summer
TRANSCRIPT
116 DAYS OF SUMMER
WHAT CAN YOU DO IN 116 DAYS?“
”
116 DAYS OF SUMMER#BIG-LEGACY #BIGSUMMER
Objectives of session
“MARKET EXPANSION TASK FORCE TEAM”
WHY WASMARKET EXPANSION
2.0FINAL SPRINT CHOOSEN ?
RESPONSIBLEOur responsible to what we
aims for impact that we delivered.
LEGACY
By having market expansion, It can easily make us grow and expand our reach to achieve sustainablity.
Optimize our potential and strength to make summer happen.
By achieving the goal of 1415 it will
organicly impact the legacy for
1516.
GROWTH & SUSTAINABLE
MARKET OPTIMALIZATION
current conditionNational & LocalSUMMER
RAISING; 210
MATCHING; 51
REALIZE; 372
Actual achievementSemester 2
Based on exchange
Planning tracker OGX GCDP
RAISING; 859
MATCHING; 731
REALIZE; 645
Target Semester 2
Based on replanning
data OGX GCDP
Realization peakJune-July-
August
Ideal
Raising
peak
Maret -
April
Matching peak
April - May
WHAT
ABOUT
OTHER
ENTITIES?
MoreConversion
Strategy
MoreOpportunityMarketing
EASIERGYAP
Marketing Optimizatio
n
The LuckyENTITIES
UA UNS PM UPN VY
Flight ticker will be covered by MC, living cost and promotional expense will be covered by local entities, & education will be conducted nationally.
WHO NEEDS TO JOIN:LCVPe Marketing & oGCDP*
UNDIP
The LuckyENTITIES
UA UNS PM UPN VY
Flight ticker will be covered by MC, living cost and promotional expense will be covered by local entities, & education will be conducted nationally.
WHO NEEDS TO JOIN:LCVPe Marketing & oGCDP*
UNDIP
Education 30th of April
Opportunity Marketing
EwA activation
Selection!
Webinar with Entity Partner
Global Citizen Days: 21st – 23rd
May 2015
MARKETINGOPTIMIZATION
MARKETINGEXPANSION
GO TO YOUR FOCUSGO TO YOUR FOCUS
G T C MGOAL TARGET CHANNEL MESSAGE
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
MA
Y
20
15
1 2 3 4 5 6 7
8 9 10 11 12 13 14JU
NE
MAKE A TIMELINE*PROMOTION UNTIL REALIZATION
No matter how dark the night, MORNING ALWAYS COMES.
#LEADERSthatACHIEVE