Functional Reality & Botton Up Input

-BD Team-Lay Lee, Husny, Ayux

Session Objectives

To Equip you with the clear picture of BD’s Job

Understanding the KPI of BD and the Measure

ment

Defining the focus for one

semester ahead

What do we do???

WELCOME TO BUSINESS

DEVELOPMENT SIS!!

ER?BD?

ERBD?PROGRAM SALES?

What makes them different???

WHAT DO WE DO AS BD?

Stakeholder

Enaggement

Making LC

financially

Sustainable in it’s

local environm

ent

Partnership

Management

Striking for long

term partnersh

ip

Creating exchange opportuni

ties for all

AIESEC Programs

Executing external relevant events

for AIESEC

REMEMBER THIS...

Some of you are still on yellow parts

#Cedih

Market Researc

h

MARKET RESEARCH IS NOT COMPANY LIST!!!

Market Research is about you do the external analysis that may impact your product. The valuable information covers:

1. Size of the company you tap for certain product2. CSR history/ Report3. Programs on the company/ institutions you

tapped in4. Consists of 2 variables that impact your product5. Profile of Government in your entity6. External trends in your city

Further info https://www.qualtrics.com/blog/marketing-research-process/

Why do you need to develop your

product?

Product Develop

ment

Product Development process

Cold Calls/ Email

How many percent of your sales calls/ email results meeting and LoA???

How many account in your LC?

Account Transition

How many account in 1 person?

How’s the history of your partnership?

• Performance on sales • Opportunities identified on Market

Research• Partnership Management (Account

upscaled, re-raised, cross-sell)• Sales Education (TTS)• Exchange opportunity provided (iGIP

& oGIP)• Revenue Gained (RoI)

The KPIs and Meassurement

Identify your LC Monthly Focus

July August

September

Oct

Monthly Focus

Nov Dec

MC Monthly Focus

• Raising iGIP and oGIP

• Youth Speak Support

• Sales Initiatives

• Conference Support (MBC)

• TN Raising

July August

September

Oct

• TN Raising

• Government Tapping

• Global Entrepreneur

• National Project

• Government tapping

Monthly Focus

• Regional Global Village

• Government Tapping

Nov Dec

A Great Taste of your AIESEC Experience awaits