nsc2015 - functional equipment bxp
TRANSCRIPT
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CIYEE... BARU ELECT!!!
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WELCOME ON BOARD
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Transisi cek
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Transisi cek
Remember This?
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Transisi cekHow ‘minimum’ your transition
go?
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Let’s Check!
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Quiz!
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1
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What is Marketing/PR/D
M?
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2
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What is our ROLE?
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3
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If you don’t know why you are applying?
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Just Kidding!
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Marketing!
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Marketing!
Communicating the value of the brand to customers for the purpose of promotion/selling the brand
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Marketing!We Sell Our Product!
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Public Relation!
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Public Relation!The way we communicate
with public and media
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Public Relation!
We Brand our Product!
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Public Relation!
We Brand our Product!
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Digital Marketin
g!
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Digital Marketin
g!Marketing that use electronic
devices to connect with customer
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Digital Marketin
g!We Market our Product
through Digital Channels!
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How we do what we do in
AIESECHow Brand Experience Team do contribute in AIESEC
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Program Marketing!
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What is our main KPI?
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What is our main KPI?% of conversion rate
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How do we achieve that?
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How do we achieve that?
% of people attracted to submit
% of people submit to interview
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What are the activities?
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What are the activities?
# of info booth – info session – class presentation
# of customer engagement (dm)
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Reality Kicks In!!
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BEWARE!
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Timeline f**ked-
up!
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Lack of HR
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Doesn’t understand
your market!
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Not planning well!
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Lost Member
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Good Ideas!
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Innovative Promotional Tools
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Innovative Promotional Tools
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Innovative Marketing
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Innovative Content
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Innovative Content
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Public Relations & Information Management
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What is our main KPI?
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What is our main KPI?
% of brand awareness
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How do we achieve that?
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How do we achieve that?
% of people attraction to EwA
% of people EwA go to Program
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What are the activities?
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What are the activities?# of EwA attraction activities
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BEWARE!
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Late doing PR
activities
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Doesn’t understandin
g the role
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In the end, it’s your choice
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Do you want to repeat the
same mistakes?
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Go transition!!
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#We Believe We Achieve
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