Nurture MarketingSales SurrogateSM

The better alternative to traditional telemarketing

Introducing Sales Surrogate℠ from Nurture MarketingWhile telemarketing may have been a tried-and-true sales tactic 20 years, ago, times have changed. Statistics showthat 97.5% of cold calls are ineffective. Not only is it challenging to reach the correct decision maker, but cold callsare often seen as intrusive and unproductive. Traditional telemarketing programs are also expensive, whether youdo it in-house or outsource it.

That's why we've created a new telemarketing program for today's marketing landscape—one that identifies salesopportunities and nurtures strong relationships.

Sales Surrogate℠ is a strategic mix of localized, one-to-one calling and personalized emails that fosters a realdialogue with your prospects and increases productivity by up to 300%, depending on the quality of your contactlist. By pairing voicemails and emails, Sales Surrogate℠ delivers a personal approach that builds relationships andmakes the sale.

HOW IT WORKS:1) Sales Surrogate℠ records a voicemail from a member of your team utilizing a

script provided by our experienced Nurture Marketing team.2) In addition, we craft a personal email utilizing Nurture’s person to

person approach. 3) The magic of Sales Surrogate℠ comes when we drop a personal voice-mail

and email simultaneously from your designated team member utilizing alocal telephone number. To the prospect it seems as if your own team is inpersonal 1:1 contact with a prospect from a local area code.

4) If we reach a live person, our trained staff uses our “live-connect” scripts toengage the prospect and encourage them to attend your event.

5) The voicemail, email, and calls all lead back to your inside sales teammember. To the prospect it looks as if the call and email came from your team,when in reality your Sales Surrogate℠ and our proprietary systems are doing themajority of the work. The work your inside sales team dislikes to do.

Sales Surrogate℠ Offers:Local area codes: research shows that a call is 80% more effective when it's local. Personal touch: absolutely no robocalls—each call is dialed and verifiedindividually by a team member. Higher efficiency: the average telemarketer throughput is 40-60 calls per day. SalesSurrogate℠ can do more than three times that amount—up to 250 calls dailythanks to our unique calling systems.In-house capability: Love the program but would rather make the calls yourself? SalesSurrogate℠ is also available as an on-site system that is easy to implement in-house.

Nurture Marketing: Marketing that MattersFor more information contact Eric Rabinowitz at 732 636-1001 x27

ericr@nurturemarketing.com www.nurturemarketing.com