totem marketing lead nurture and automation

Focused sales and marketing

Does your salesforce suffer from a lack of qualified leads?

Totem can help

Stop hoping and start driving real opportunity

Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation

Totem is an interactive agency applying automation and insight to help optimise user experience and grow your revenue

www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation

of companies that are outgrowing their competitors use lead nurture and marketing automation

63%

Nurtured Sales and MarketingIt’s all about reaching the right people, with the right message,

at the right time, and with the right offering. Once you know who

they are, regularly communicating with them, so when they’re

ready - they think of you.

This is known as nurturing and it’s now a must for business.

A must for business.


Is your Sales and Marketing truly effective? Is it really grabbing the right attention?


We need a crystal ballWith nurtured sales and marketing – you can have your very

own crystal ball. Through regular automated communication you

are able to identify the right trigger points that attract your target

customers. It allows you to create a perception and present this

through the many sales and marketing mechanisms that really

make your target audience sit up and take notice.

Leveraging your company’s strengths, we produce a demand

and lead generation pipeline that uses facts, results and a bag

of creativity to help generate quantifiable sales leads. We have

tried and tested many mechanisms from LinkedIn, Google

Adwords, and Webinars, all the way through to simple postcard

campaigns. Either way we’ll find what best works for you.


... facts, results and a bag of creativity help generate quantifiable sales leads

What’s your message?Unique messaging is one of the most misunderstood

elements of all marketing plans. Generally companies utilise the

same marketing messages for all their prospects without regard

for the size, shape or type of business.

Today, the degree of personalisation that you can now deploy,

ensures all messaging can be hyper-targeted, ultra-relevant

and, delivered with perfect timing.

Messaging is a key part of your overall proposition. It has to be

tested continually across the sea of Sales and Marketing tools.


How to be effective

increase in qualified leads

Businesses that use marketing automation to nurture prospects experience a

451%

Most companies using best practice sales and marketing tools

including Webinars, Video brochures, White papers, Email,

newsletter, Salesforce and LinkedIn. Being effective needs all

these to be aligned, along with intelligent reporting tools that

show what’s working and what isn’t. Optimising this for every

stage improves the conversion of your sales pipeline.

Sounds hard right?

This is where Marketing automation and nurturing tools are

helping businesses stay ahead of the competition and provide

maximum profitability.


What’s your plan of action?

of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of poor performance

As marketing communications become faster to deploy and

potentially more disruptive to markets, your strategy becomes

the deciding factor for a sustained competitive advantage.

What we want to focus on is the most effective automated

nurture mechanisms that should underpin your strategy.


79%

Ok, what is this nurturing thing?Nurturing is the process of developing relationships with buyers

at every stage of the sales and marketing funnel. It focuses

marketing and communication efforts on listening to the

needs of prospects, and providing the information and answers

they need.

Done right, Marketing Nurturing and Automation provides more

leverage than any other marketing technique by far, driving

a whopping 14.5% increase in sales productivity and a 12.2%

reduction in marketing overheads.


14.5% increase in sales productivity

12.2% reduction in marketing overheads

Being your partnerWe’re not a fluffy sales and marketing agency. We’re focused on

delivering real sales performance and revenue. To do this, we

immerse ourselves in your business. We’ve even been known

to camp out in Clients offices so we can fully appreciate and

absorb their culture and tone.

We work with you to introduce Pipeline Sales and Marketing

joined up mechanisms. Such as LinkedIn and Salesforce, and

the many ways to connect them together. Part of this process is

refining your message and building the lead nurture automation

systems which is where the science starts.

Finally, and a very key part of all this is Reporting. Something we

have mastered to really provide extensive intelligence gleaned

through tracking and analysis — giving you an incredible level of

insight, control and quantifiable leads.


About Totem Focused on your results.

We could say what makes us different is our experience in

developing strategies, deep understanding of technology,

automation tools, fantastic creative and design services, or

our ability to understand sales and marketing requirements

very quickly.

It’s more than that. Our clients tell us that what makes us really

different is our passionate drive to deliver on our commitment.

We like edgy, we like different, we like to get you noticed and

above all we like to get you sales.

Through our combined experience gained over the years,

Totem’s approach is both science and art; ensuring we are

totally conversant with traditional and digital marketing, social

media and good old fashioned picking the phone up and asking

what made someone click, enquire, buy or abandon. We like a

challenge, so if you’ve got one - call us and we will show you

what we can really do.

Our core services include:

Strategic Consulting

Sales Training

Brand Development

Content Marketing

Content Writing

Creative Services

Social Media Management

LinkedIn Utilisation

Marketing Automation

Email Marketing

Data Management

Web Development & SEO

Video Production

Marketing Personalisation

Rich Media Creation

PR Planning


“To improve is to change;to be perfect is to change often”

At Totem we embrace change – change delivers results

Unit 16, Watchmoor Trade Centre, Watchmoor Road, Camberley, Surrey, GU15 3AJ

(0845) 862 0725

@totemmarketing www.totem-marketing.com

totem marketing lead nurture and automation

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