nokia samsung - nokia samsung comparative analysis

7/28/2019 Nokia Samsung - Nokia Samsung Comparative Analysis

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(Comparative analysis of Corporate strategy of Samsung andNokia)

NOKIA:

Our vision and strategy

Nokias mission is simple: Connecting People. Our goal is to build great mobile products that enable

billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an

increasingly dynamic and competitive environment.

Ideas. Energy. Excitement. Opportunities. In today's mobile world, it feels like anything is possible - and

that's what inspires us to get out of bed every day.

Moving with rapidly changing times

From Rio de Janeiro to Nairobi, Berlin to Mumbai, mobile technology is changing our world. How can we

make the most of the opportunities in our everyday lives? How can we keep a sense of identity as societies,

economies and governments change all around us? We found people everywhere connected by a shared

excitement for its potential. Watch our film to find out more.

Teddy bears and talking drumsKey elements of Nokias strategy

build a new winning mobile ecosystem in partnership with Microsoft

bring the next billion online in developing growth markets

invest in next-generation disruptive technologies

increase our focus on speed, results and accountability

Regaining leadership in the smartphone space

To help us achieve our mission, Nokia has formed a strategic partnership with Microsoft that will, we

hope, see us regain lost ground in the smartphone market. Together, we intend to build a global ecosystem

that surpasses anything currently in existence. The Nokia-Microsoft ecosystem will deliver differentiated

and innovative products with unrivalled scale in terms of product breadth, geographical reach and brand

identity.

Connecting the next billion

In feature phones, Nokias strategy is to leverage its innovation and strength in growth markets to connect

even more people to their first internet and application experience. By providing compelling, affordable

and localised mobile experiences, particularly to emerging markets, our ambition is to bring the next

billion online.

We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia

services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future;

developing assets (platform, software, apps), which will bring a modern mobile experience to consumers

and enable business opportunities for developers.


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Driving change

Our new strategy is supported by changes in Nokias leadership, operational structure and approach. The

renewed governance will expedite decision-making and improve time-to-market of products and

innovations, placing a heavy focus on results, speed and accountability.

Nokias strategy is about investing in and ensuring Nokias future. I have incredible optimism, said

Stephen Elop, Nokia President and CEO, because I can see fresh opportunity for us to innovate, to

differentiate, to build great mobile products, like never before, and at a speed that will surpass what we

have accomplished in the past.

How will the Nokia-Microsoft partnership work?

The Nokia-Microsoft partnership brings together two global businesses with highly complementary sets of

assets and competencies. But what will it actually mean for Nokia smartphone products?

First and foremost, Nokia is adopting Windows Phone as its primary smartphone platform. Working with

Microsoft, well help to drive and define the future of the platform by leveraging our expertise in hardware

optimisation, software customisation, and language support.

Nokia and Microsoft are also combining services assets to drive innovation. Nokia Maps, for example, will

soon be at the heart of key Microsoft assets such as Bing and AdCenter, and Nokias application and

content store will be integrated into Microsoft Marketplace. Similarly, Microsoft will provide developer

tools, making it easier for application developers to leverage Nokias global scale.

At the last count, the Nokia Group employed approximately98,000 people around the world: not bad for a companythat started life as a small riverside paper mill in Finland.

In 2012, the Devices & Services and HERE businesses together employed

approximately 40,000 people from over a hundred different nationalities. And

approximately 40% of them were women.

Such diversity is crucial to our success so far and to our continued success in thefuture. Were operating in various markets and employees from diverse backgrounds

can give us invaluable insights into our customer bases. Just as important, a mix of

cultures, genders, age groups, beliefs, interests and opinions in the workplace helps

foster debate, discussion, ideas and innovation. Not to mention making Nokia a more

enjoyable, stimulating and rewarding place to spend your working day.

Doing things the Nokia Way

Commitment to diversity is just part of what we call the Nokia Way the core values

and shared philosophy that make our company tick. Creativity, empowerment,openness, collaboration, and consideration for people and the environment these


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are all integral to the way we do business. But above all, its about being human in

everything we do respecting and caring, even in tough business situations.

Smart Devices

Our Smart Devices team focuses on the area of smartphones and smart devices.Under our new strategy, Smart Devices is partnering with Microsoft to bring to

together our respective complementary assets and expertise to build a new global

mobile ecosystem for smartphones. The partnership, under which we are adopting

and licensing Windows Phone from Microsoft as our primary smartphone platform,

was formalized in April 2011. Nokia launched its first Windows Phone-based

smartphones, bearing the Lumia name, in late 2011.

Mobile Phones

Our Mobile Phones teams focus is on bringing a modern and affordable mobileexperience to people around the world. In particular, the team leverages its

innovation and strength in growth markets to provide people with an affordable

Internet experience on their mobile device in many cases, their first ever Internet

experience with any computing device.

HERE

Our HERE business, which though 2012 operated under the Location & Commerce

name, develops a range of location-based products and services for consumers, as

well as content and platform services for device manufacturers, automobilemanufacturers, application developers, Internet services providers, merchants and

advertisers.

HERE was formed during 2011 through the combination of NAVTEQ, which we

acquired in July 2008, with our Devices & Services social location services

operations. In November 2012, we introduced a new brand, HERE, for our location-

based products and services, which include HERE Drive, HERE Maps and HERE

Transit. We have since been adopting the HERE brand across the portfolio.

Nokia Siemens Networks

Nokia Siemens Networks, jointly owned by Nokia and Siemens, is one of the leading

global providers of telecommunications infrastructure hardware, software and

services.


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Samsung:

Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of

Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional

Headquarters for Samsungs South West Asia operations, which provides employment to over 8,000 employees

with around 6,000 employees being involved in R&D. In 2010, Samsung India achieved a sales turnover of

US$3.5 billion.

Samsung began operations in India through its manufacturing complex located at Noida (UP), which today

houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators,

Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second state

of-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur

facility manufactures Colour televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and

Split Air Conditioners. Samsung India has two R&D Centres in India at Delhi and Bangalore .While the Delhi

R&D Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media

Products, the Bangalore R&D Centre works on major projects for Samsung Electronics in the area of telecom,

wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other

multimedia/digital media as well as application software.

Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and Side by Side

Refrigerators. While it is the second largest mobile handset brand in India, it leads in the smart phone segment in

India.

Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product

innovations in audio visual, home appliance, IT and telecom product categories.

Apart from development of innovative technology, Samsung places great importance on acting as a responsible

corporate citizen in the communities where it operates. Its CSR programs respond to the social and

environmental needs and seek to give back to communities that support the company. In 2009, Samsung

launched the companys Corporate Social Responsibility initiative Samsung Hope Project with projects in the

areas of education, culture, sports, social welfare and community development. Each program under the Hope

Project uniquely addresses the needs of individual communities while emphasizing on innovations for

development of the community including education, technology, engineering and IT technical training.

Vision:

Growing to be the best

Samsung India aims to be the 'Best Company' in India. 'Best Company' in terms of the internal workplace

environment, our manpower, our products as well as our efforts to make our customers happy through our

products and services. Samsung aims to grow in India by contributing to the Indian economy and making the

lives of our consumers simpler, easier and richer through our superior quality products.

"Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and

respect of more and more of our Indian consumers."


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Samsung India is working with and contributing to the development of the domestic component industry in the

country. The Company is working with its partners to improve their product quality and processes. Thus,

Samsung vendors are sent to different Samsung subsidiaries to meet the Samsung overseas vendors in order to

benchmark their own processes. All the components used by Samsung for manufacturing its products are 'eco

friendly' as per ROHS norms.

The Samsung Philosophy

At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior

products and services that contribute to a better global society.

Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the

world and give them the resources they need to be the best at what they do. The result is that all of our products

from memory chips that help businesses store vital knowledge to mobile phones that connect people across

continents have the power to enrich lives. And thats what making a better global society is all about.

Our Values

We believe that living by strong values is the key to good business. Thats why these core values, along with a

rigorous code of conduct, are at the heart of every decision we make.

People

Quite simply, a company is its people. At Samsung, were dedicated to giving our people a wealth ofopportunities to reach their full potential.

Excellence

Everything we do at Samsung is driven by an unyielding passion for excellenceand an unfaltering commitment

to develop the best products and services on the market.

Change

In todays fast-paced global economy, change is constant and innovation is critical to a companys survival. As

we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can

steer our company toward long-term success.


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Integrity

Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass

that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity

A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to

being a socially and environmentally responsible corporate citizen in every community where we operate around

the globe.

Vision 2020

Samsung Electronics' vision for the new decade is to "Inspire the World, Create the Future."

We are committed to inspiring communities around the world by developing new technologies, innovative

products and creative solutions. We are also committed to creating a brighter future by developing new value for

our core networks: industry, partners and employees. Through these efforts, we hope to contribute to a better

world and a richer experience for all.

As part of our new vision, we have mapped out a specific plan of reaching $400 billion in revenue and becoming

one of the worlds top five brands by 2020. To this end, we have also established three strategic approaches inour management: creativity, partnership and talent.

We are excited about the future. As we build on our previous accomplishments, we look forward to exploring new

territories, including health, medicine and biotechnology. We are committed to being a creative leader in new

markets and becoming a truly No. 1 business going forward.


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nokia samsung - nokia samsung comparative analysis

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