Nokia

Names

NOKIA VIDEO

Background NOKIA

• 1865 - Forest industry enterprise in southwestern Finland. Manufacture pulp and paper on the Nokia River.

• 1967 - Nokia merged with Finnish Rubber Works and Cable Works (Nokia Corporation).

• 1980s - Increased its position in the telecommunications and electronics markets.• First mobile phones in the 1980s• 1994 - decided to focus on mobile phones and telecommunications as the core of

the business and divested its non-core operations• 1998 - Nokia bought a number of small companies that develop e-commerce and

telephony technologies to expand its drive into mobile Internet capability.• According to sales figures of 2003, Mobile Phones generated 80% of Nokia’s net

sales, networks 19%, and ventures 1%. It is obvious that Nokia’s primary business is mobile phones.

Competitors

SWOTStrength Weakness

- Build on current technology -Existing knowledge of target

market (developing)- Wide Range of Products- User friendly products- Product warranty World-Wide

-Higher prices compared to competitors- late in clam shell phones- Low rate of adaptation-Dependence on strength in low-end and mid-range phones

Opportunity Threat

-Expand their market-Innovation-Capitalize on different trends than only telecommunication

-Other competitors growth-Lost market share -Market become more saturated-Developing Countries-Small local Companies-Cell phone brand piracy in the developing world

Key Success Factors

• Emerging markets• Technology – R&D Investment

• Marketing• Brand Image

Problem

Problem

Marketing MIX

Options/ Alternatives

Option 1: Continuing the way they areOption 2: Restructure and InnovationOption 3: Counting Nokia out (big mistake)

Recommendations

• Open source policy• R&D

-internal communication

• Out-Sourcing• Collaboration• Differentiate between developed and

developing market

Nokia Today

• Structure• Current market share/ Industry• Latest phones• Newest markets• Profits

THANK YOUQuestions ??