made by zsófia bindes. the nokia story 1865: riverside paper mill 2011: global telecommunications...
TRANSCRIPT
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NokiaMade by Zsófia Bindes
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The Nokia story1865: riverside paper mill
2011: global telecommunications leader
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The story so far…1865: mining
enginer Fredrik Idestam sets up his wood pulp mill in Finland
Second mill next to Nokianvirte river name of the company: Nokia Ab 1871
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1898: Eduard Polón founds Finnish Rubber Works (later Nokia’s rubber business)
1912: Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia’s cable and electronics business
1963: radio telephones for the army and emergency services – Nokia’s 1st foray into telecommunications
1967 : Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge
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The mobile era begins1979: radio
telephone company Mobira Oy
1981: Nordic Mobile Telephone (NMT) service (International roaming)
1982: 1st car phone1987: Mobira
Cityman : 1st handheld mobile phone („Gorba”)
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1987: GSM (Global System for Mobile communications): European standard for digital mobile technology
1992: Nokia launches its first digital handheld GSM phone, the Nokia 1011
Strategic decision:manufacturing mobile phones and telecommunications systems
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1994: 2100 series, 1st phones to feature the Nokia Tune ringtone
1997: Introduction of the game „Snake”
1998: Nokia is the world leader in mobile phones
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Between 1996 and 2001, Nokia’s turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion
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1999: Nokia 7110: web-based functions
2001: 1st phone with built-in camera
2002: 1st 3G phone (third generation)
2005: Nokia sells its billionth phone
2007: Nokia is recognised as the 5th most valued brand in the world
2010: Dow Jones Indexes ranks Nokia as the world’s most sustainable technology company
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Nowadays: toughest challenge: competition in the smartphone segment
Competitors: iPhone and Android-based devices
September, 2010: Nokia appoints Stephen Elop as President and CEO
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February, 2011: Nokia joins forces with Microsoft to strengthen its position in the smartphone market
Nokia smartphones are adopted the new Windows 7 operating system
October, 2011: 1st
Nokia with Windows phones
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Key elements of Nokia’s strategyBuild a new winning mobile ecosystem in
partnership with Microsoft
Bring the next billion online in developing growth markets
Invest in next-generation disruptive technologies
Increase their focus on speed, results and accountability
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Corporate Governance
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Annual General MeetingThe use of profitsThe remuneration of the Board of DirectorsElect the members of the Board of Directors
and the auditorReview of the financial statements and the
auditors’ report for the past yearPossible stock option plans
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Board of DirectorsRepresents and is accountable to the
shareholdersStrategic direction of the companyManagement policiesAppoints and discharges the CEO
3 committees: Audit CommitteeCorporate Governance and Nomination
CommitteePersonnel Committee
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Nokia Leadership Team
Managing the operations of Nokia
The chairman and the members are appointed by the Board of Directors
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AuditorsExternal AuditorElected annually by our shareholders at the
Annual General Meeting
Internal Auditor Independent appraisal functionExamines and evaluates the adequacy and
effectiveness of the company’s system of internal control
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Structure of Nokia
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Mobile Phones
Bring a modern and affordable mobile experience to people
In growth markets: bring people affordable access to the internet and applications
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Smart Devices
Creation of smartphones
New models and software updates
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Location & Commerce
Develops integrated social location products and services
Develops platform services and local commerce services
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MarketsSelling products
Executing winning marketing and communications
Customer care
Manufacturing
IT and logistics
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Nokia Siemens Networks
Jointly owned by Nokia and Siemens
Leading providers of telecommunications infrastructure hardware, software and professional services globally
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Nokia- Connecting People
Nokia TV advertisement: I am your Nokia
http://www.youtube.com/watch?v=CqcH9DtnvsM
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Thank you for your attention!
Source: www.nokia.com