nokia and microsoft strategic alliance

7/29/2019 Nokia and Microsoft Strategic Alliance

1/8

Section A - Group 4

Abhinav Sharma 11P001Amitesh Kamani 11P008

Aseem Jagadev 11P012

Balaji Kunjeti 11P024

Nirmal P 11P029

Prateek Singh Malhan 11P033

Saurabh Bhandari 11P041


2/8

Nokia

Decreasing market share of Symbian phones

Superior Apple and Android phones grabbing market shares

Mass feature phones under attack from cheap Chinesecompetitors

Microsoft brand an advantage in the large US market

Microsoft

Mobile platform considered as the future of online activity Non-existing presence in the mobile OS market

Only option to enter the mobile devices market


3/8


4/8


5/8

Nokia Microsoft

Running royalty fromNokia

Bing search services across

the device portfolio

Strength in advertising, socialmedia, gaming(Xbox Live)

Joint developer outreach,

application sourcing anddeveloper free registration

for Nokia developers

Opening a Nokia branded globalapplication store using Windowsmarketplace

To deliver mapping,navigation and location

based services

Expertise in operator billing

to ensure participants in the

windows phone ecosystem

Allowed to make changes to

the Windows UI unlike other

partners


6/8

Organizational

Structure

Adoption of strategy to

American market

Size of Nokia can blockfast decision making

Culture

Local Finnish culture which

deliberately alienates foreigncounterparts

Masculine culture with deals

brokered in Faunas Lack of innovation and

lengthy product development

times

Other

Issues

Precursor to merger likethe one happened withSony and Ericsson

Confidence of

employees lost


7/8

Integration of Windows with Nokias lower endmobile phone segment

Evolution of windows marketplace to matchAppstore and Android marketplace

Negative reaction from investors and fall is shareprice of Nokia

Too many platforms for Nokia to focus (Windows,Symbian and Meego)

Tablet market picking up, giving strong competitionto Windows PC market

Integration of Windows phones with Windows PC


8/8

nokia and microsoft strategic alliance

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