1 © nokia open mobile alliance / 10-09-2002 / vipul mehrotra open mobile alliance vipul mehrotra...

1 © NOKIA Open Mobile Alliance / 10-09-2002 / Vipul Mehrotra

Open Mobile Alliance

Vipul MehrotraSenior Manager, Strategic Marketing

Nokia Mobile Software, Nokia Corporation, FinlandEmail: [email protected]


Contents

• Next growth wave in the Mobile Industry

• Catalyst for the new growth wave

• Open Mobile Alliance

• Summary

3 © NOKIA Open Mobile Alliance / 10-09-2002 / Vipul Mehrotra3 © N O K I A O p e n M o b i l e A l l i a n c e / 1 0 - 0 9 - 2 0 0 2 / V i p u l M e h r o t r a

M a j o r g r o w t h p o t e n t i a l i n M o b i l e S e r v i c e s

O n e b i l l i o n p a y i n g m o b i l e c u s t o m e r s

T r e m e n d o u s p o t e n t i a l f o r n e w a n d i n n o v a t i v e m o b i l e s e r v i c e s e x i s t s

T h e i n d u s t r y n e e d s t o w o r k t o g e t h e r f o r t h e s u c c e s s f u l t a k e - o ff o f m o b i l e

s e r v i c e s

M M S

I m a g i n gC o l o u r

J a v a

A w a v e o f i n n o v a t i o n c r e a t i n g t h e g r o w t h p o t e n t i a l


V o i c ea n d S M S

M e s s a g i n g ( M M S )

O b j e c t d o w n l o a d i n g ( J a v a )

C o n t e n t b r o w s i n g ( X H T M L )

V o i c e A N D

N e w o ff e r i n g r e q u i r e d t o s t i m u l a t e g r o w t h i n t h e m a r k e t p l a c e

B u s i n e s s a p p l i c a t i o n s

O ff e r i n g 2 0 0 2 -O ff e r i n g 1 9 9 0 - 2 0 0 1

T h e f o c u s o f N o k i a a n d o t h e r k e y i n d u s t r y p l a y e r s e ff o r t s i s n o w t o e n s u r e t h a t t h e M o b i l e S e r v i c e s m a r k e t t a k e s - o ff

C a t a l y s t :I n t e r o p e r a b i l i t y t h r o u g h

o p e n s t a n d a r d s


Silos of technologies and standards work Lack of uniform interoperability plans and

implementation Driven by technology, not by services and applications Lack of common industry view on architectural

framework

Silos of technologies and standards work Lack of uniform interoperability plans and

implementation Driven by technology, not by services and applications Lack of common industry view on architectural

framework

Current issues inmobile services

industry

Impacts innovation in services and applications

Increases costs for all involved Slows down 3rd party content and

application development Lack of multi-standard interoperability

Implicationsof

Fragmentation

Mobile services industry today - the challenge


O p e n M o b i l e A r c h i t e c t u r e - e n g i n e f o r f u t u r e g r o w t h

C u r r e n t s i t u a t i o n T a r g e t s i t u a t i o n

T e l e c o ml a y e r

S e r v i c ep l a t f o r m

S e r v i c eo ff e r i n g

T e r m i n a lo ff e r i n g

U n i f o r m t e l e c o m s t a n d a r d s ( G S M , c d m a , 3 G )


O p e r a t o r 1O p e r a t o r 1 O p e r a t o r NO p e r a t o r NO p e r a t o r 3O p e r a t o r 3O p e r a t o r 2O p e r a t o r 2


V e n d o r 2V e n d o r 2














I n t e r o p e r a b l e t e r m i n a l o ff e r i n g ( n u m e r o u s s u p p l i e r s )I n t e r o p e r a b l e t e r m i n a l o ff e r i n g ( n u m e r o u s s u p p l i e r s )


I n t e r o p e r a b l e s e r v i c e p l a t f o r m ( n u m e r o u s s u p p l i e r s ) I n t e r o p e r a b l e s e r v i c e p l a t f o r m ( n u m e r o u s s u p p l i e r s )


Virtuous Cycle

Interoperable client - server

platform based on global open

standards

Growing usage of mobile services

More compelling industry offering to

users

Attractive open market with growing global scale of economies stimulates industry innovation and developer community

Openness fuels market growth and innovation !


Fostering Worldwide Growth in the Mobile Services Market

Open Approach to the Mobile Industry

www.openmobilealliance.org

9 © NOKIA Open Mobile Alliance / 10-09-2002 / Vipul MehrotraCopyright © 2002 Open Mobile Alliance Ltd. All Rights Reserved.

• The mobile industry has set up a new, global organization called the Open Mobile Alliance (OMA)

• The Open Mobile Architecture initiative and the WAP Forum form the foundation for the Open Mobile Alliance

• The Location Interoperability Forum (LIF), SyncMLInitiative, MMS-IOP (Multimedia Messaging Interoperability Process) and Wireless Village Initiative have expressed their intent to consolidate in MoU with the Open Mobile Alliance

• Other industry fora focusing on interoperability and open standards are welcome to join

Open Mobile Alliance launch June 12, 2002


• The Open Mobile Alliance is a group of companies and organizations, with a commitment to a shared set of principles, who have come together to drive the growth of the mobile industry

• Nearly 200 member companies from the technology and telecommunications industries are supporting the development of Open Mobile Alliance to create a common industry architecture, drive services interoperability and promote adoption of open specifications and standards

Open Mobile Alliance –Committed to interoperability


Principles of the Open Mobile Alliance

• Products and services are based on open, global standards, protocols and interfaces and are not locked to proprietary technologies

• The applications layer is bearer agnostic (examples: GSM, GPRS, EDGE, CDMA, UMTS)

• The architecture framework and service enablers are independent of Operating Systems (OS)

• Applications and platforms are interoperable, providing seamless geographic and inter-generational roaming

Principles


Progress since June 2002

Status through August 2002 :

• Expanded our membership• Finalized our organizational and process structure

• Technical Plenary established and organized• New workgroups established include

Requirements, Architecture, Interoperability and Mobile Web Services

• Released the first OMA specification for public review August 2002


First specification for review: OMA Download Feature Set

• OMA Download Feature Set is available for comment at: http://www.openmobilealliance.org/documents.html

• Benefits

– Enables distribution and download of content to mobile devicesindependent of vendor and content

– Enables the association of digital rights with any content• Features (in review)

– Application-level Over-the-Air protocol enhancing download reliability

– Digital Rights Management protocols and rules that allow control of use and distribution of media content

• Developed in co-operation with organizations including 3GPP, 3GPP2, CDG, the GSM Association and the Java Community Process (JCP)

• Approved specification release scheduled for the end of Q3/2002


Additional Slides


What's in it for us?Operator perspective• Increase ARPU and accelerate the services uptake by ensuring user

interoperability across terminals, across markets and operators

• Invest with confidence that services are based on open, interoperable standards

• Provide consumers and business users with seamless interoperableservices across mobile networks and Internet domains

• Choose from a wide range of technology providers, with no need to rely on one vendor

• Collect market requirements as a base for the specification work

Copyright © 2002 Open Mobile Alliance Ltd. All Rights Reserved.


What's in it for us?Information Technology companies perspective• Leverage investment in wide range of applications -- add value by

extending to the mobile environment

• Deliver development environment based on open standards and uniform API's that ensures interoperability and extends the reach of thedevelopers

• Shorten delivery cycles to operators and other service providers as proprietary and interoperability challenges decrease

• Build a bridge between Internet and mobile service domains


What's in it for us?Wireless Vendors perspective

• Foster growth of mobile services market worldwide

• Ensure interoperability with various terminals, networks and servers by different vendors

• Utilize the widest variety of services, built upon open standards and enabling technologies

• Differentiate on terminal design and features while maintaining a core set of interoperable applications

• Reduce development costs



What's in it for us? Content & Media Companies perspective

• Promote universal mobile distribution formats

• Drive the development and delivery of the attractive content to the global audience

• Simplified application and content development

• Benefits of a global and multi-vendor ecosystem


1 © nokia open mobile alliance / 10-09-2002 / vipul mehrotra open mobile alliance vipul mehrotra...

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