Presented By Pallavi dhokne-14 Sonali mallik-28

“Our approach is to create classic, timeless designs that combine ergonomics with aesthetics. Shapes, colors and counters that can deliver harmony, balance and beauty.”

- Jorma Ollila, Chairman and CEO Nokia Corporation

History of Nokia

Tracked back to the year 1865, when, Fredrik Idestam, a mining engineer, established a forest industry enterprise on the bank of river Nokia in south western Finland to manufacture paper.

The enterprise was called Nokia corporation.

About The Company

Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturers.

Headquarters in Keilaniemi of Espoo, Finland

Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA.

Nokia was established in 1865. The name Nokia originated from the river which flowed through the town of the same name (Nokia).

GROWTH OF NOKIA

In the 1980s, Nokia was the major producer of computer monitors and televisions sets. Nokia also manufactured the first car phones for NMT, the world’s first international cellular mobile telephone network.

The phones were launched in Scandinavia in 1981. the company was also the original producer of the first hand portable phones in 1987, which revolutionized the portable phones market which only saw huge, bulky models till then.

Nokia was also instrumental in popularizing GSM technology which was just picking up at that time in Finland.

Con’t

Nokia diversified most through acquisitions. The company entered new markets and adopted new technologies by acquiring Mobira, Salora, Televa and Luxor of Sweden to strengthen its position in the consumer electronics and telecommunications market.

In 1987, it acquired the consumer electronics operations of the German standard Elektrik Lorenz, the French consumer electronics company, Oceanic and the Swiss cable machinery company. This was followed by an expansion of its cable industry into continental Europe with the acquisition of the Dutch cable company, NKF

Con’t

The deregulation of markets in the major parts of the world in the 1980s and 1990s bought new opportunities as well as increased competition for Nokia. The company, which was then operating in such diverse fields as rubber, electronics and communication equipment, decided to change its strategy to adapt to the changed environment.

Under the leadership of Jorma Ollila, the head of Nokia Group, the corporation divested its non-core businesses and focused on telecommunications.

At the end of 2002, Nokia set sales totaled $30.8b. The company employed about 52,000 people around the world, of which about 19,000 were working in Research and Development. The corporation had production facilities for mobile phones in 9 countries and R&D centers in 14 countries across the globe.

NOKIA ORGANIZATIONAL CULTUREThe Nokia way emphasizes the speed and flexibility of decision makingFlat networked organization with a certain amount of bureaucracyEquality of opportunities and employees participationThe Nokia value are customer, satisfaction, respect, acheivement,and renewal

Environment Nokia’s environment activities

are based on lifecycle thinking. The goal is to reduce adverse environmental effects during our product lifecycles.

This is done by managing their own operations and supplier network, incorporating Design for Environment into product development, processes and service design and supporting sound End-of-life practices.

Nokia do not use any endangered species for any business purpose which is harmful for human or animal.

MISSION AND VISION OF NOKIA

The vision and mission of Nokia played very important role in fostering innovation.

Nokia’s vision was to create and operate in, what the company calls, ”an inclusive environment,”

An inclusive environment refers to a culture which emphasizes individual and cultural differences and seeks to benefit from these differences.

Nokia’s values are the main components of the Nokia way. These focus on;

Customer satisfaction Respect for the individual Achievement Continuous learning

Customer satisfaction

Customer satisfaction, commonly abbreviated CS, is a business term which is used to capture the idea of measuring how satisfied an enterprise's customers are with the organization's efforts in a marketplace .

Dedicated sales and marketing, logistics and sourcing functions.

Making things that suit best for customers

Randomly responding to the change in customer needs

Respect for the individual

Respect for Individual, Respect is a psychological construct involving the interaction. The cognitive aspects of respect are still under current study thus it is unknown at this point in time.

Opportunities for personal growth and responsibility.

Teamwork; A feeling of family.

Freedom for creativity with minimal rules and regulations.

Achievement

Achievement (attaining- goals); the outcome from a state of affairs or a state of a concrete activity domain which a person or a system is going/tends to achieve or obtain.

Adopting new strategy in-respond to the change in global market.

Be in the right place at the right time.

Continuous refocusing on the Goal

Continuous learning

Continuous Learning (Renewal); always trying on improving the perfections.

Nokia's newest advertising campaign 'What if…………...', challenges the future.

Strong focus on R&D

Strategic Constituencies Approach

SHAREHOLDERS

CONSUMERSSOCIETY

EMPLOYEES

It states that Effective organization is one that satisfies the demands of those Constituencies in its environment from what it requires support for its continued existence

• Employees: A flat, networked organization, as well as speed and flexibility in decision-making,

characterize the Nokia Way of working. Equal opportunities and openness towards people and new ideas are also key elements we want to nourish. 

Nokia strives to provide employees with a platform for personal growth by providing a challenging environment, a clear vision, goals and shared management beliefs.

• Shareholders: cherish and rely on good relationships with our supply chain and sector partners,

governments, NGOs and the wider community. Much of this engagement takes place as part of normal business practice.

Dialogue with external and internal stakeholders improves understanding of how activities are perceived, helps them evaluate stakeholder satisfaction, strengthens their social investment programs, and allows them to identify important issues to address.

They take responsibility of defining, creating and distributing values to each of their stake holders

Market share

Consumers: Emphasise on Innovative products according to customer needs Study of consumer behavior every now and then Introduction of Nokia tune, Snake game, Recently OVI, 3G technology and Life

tool Wide range of variety according to customer choice starting from  2500 Best marketing strategies are being used to satisfy customers

Society: Nokia takes care of environment It manufactures environment friendly product Nokia mobiles are can be recycled

NOKIA IN NEW MILLENIUM

Developing affordable mobile devices that can contribute to increased economic growth and quality of life.

Constant innovation. Focusing on human technology; enhancing communication and exploring new ways to exchange information.

That’s why Nokia will never stop finding new ways of connecting people.

CONCLUSION

Provides an opportunity to its employees to grow personally.

Greater emphasis on informal work culture.

Empowers people and the employees are quite independent.

Open culture the management-attracts, motivates and retains high quality people.

Believes in innovation and creation.

Takes care of shareholder

Environment friendly mobiles