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Are you Leveraging the Mobile Technology to

Revolutionize Your Ministry?

Strategies to engage your community in a digital way

http://letsgetsocialandmobile.com by Chris Daley

http://letsgetsocialandmobile.com/


© 2012 Forrester Research, Inc. Reproduction Prohibited

New opportunities for technology

within your church

Technology (r)evolutions

behavior shifts

Engagement model

migrations

Need to Examine Our Approach!

A day in the life of the web

Life in the Second Decade of the 21st. Century!

Life is now being lived out of the tiny screen! http://letsgetsocialandmobile.com

by Chris Daley




A Snapshot of a Digital Minute



Activities of a Digital Minute





or

get swept out to sea?

Will you ride the waves!

Anybody

Anytime

Anywhere

Any device

If your current ministry

paradigm meeting

the complexity of this

expectation?

How much mindshare

Are you getting each

week?

Mid week & Week-end

meetings only

Leaves an engagement

gap!

Wanted - New Ministry Paradigm!




So what are they using these devices to do?


• Important Demographic: Moms are more likely than the general population to own a smartphone (Source eMarketer/ BabyCenter)

• Their usage of the mobile internet skyrocketed between 2009 and 2011

• Two thirds of mothers with a mobile phone uses the mobile web regularly

(Source: BSM Media/ eMarketer)

Some Key Mega Trend - Moms Go Mobile


Is your ministry set up to engage the rapidly growing Mobile Users?


82% of all Americans never leave home without their mobile phone.

50% of all Americans sleep with their mobile phone

66% of all searches are done using a mobile phone?

The mobile device is being called “digital appendage” You are losing all this opportunity if your web presence in not ready for

mobile!

What is YOUR church’s Mobility Ministry Index (MMI)?




So how are You ministering to Joan and her baby?

A bedrock faith experience

Time-based information

A stream of inspiration

Simplify her life

Entertainment

Social interaction

Recognition/VIP Treatment

Location-based information






Give a taste of inspiration

Simplify their lives

Entertainment/Education

Social interaction

Recognition/VIP treatment


And Matt and his family?






Give a taste of inspiration

Simplify his life

Entertainment/Education

Social interaction

Recognition/VIP treatment


Sam is wanting to hear from you!




What is Ministry Innovation 2012?


Your Database of “Leads” and “prospects” is your most valuable asset!

Engagement them on their terms is crucial Connecting via their mobile device is an untapped portal! Do not forget those who just have basic landline phones

Your Ministry Best Assets

Let’s build a mobile database and make it social!

mobile social




A Sample Web-based Relationship Building System

Hub Site

Youtube Mobile

Facebook




A Sample Relationship Nurturing System - The Details

Design & deliver the hub website

Design & deliver the mobile website

Design and deliver the Facebook fan page

Set up a branded YouTube channel

Integrate all the web properties to have a seamless enterprise &

common branding

Set up the text messaging campaign with keyword

Set up the QR code campaign for smartphone and capture analytics

Set up sizzle line for landline prospects




Sample the Possibilities Try both right now and experience what your prospect will see




Are You Ready for an Innovation Faith Engagement?

Leadership?

The use of the mobile technologies are no longer optional

to gain mind and market share in our communities. Let’s partner and enter

your Transformative era.

Mobile & Social are the new means of engagement!





Successful Ministry = Dynamic Relevance

Thank You!

Success comes in cans, failure in can'ts. http://letsgetsocialandmobile.com

by Chris Daley



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