PRESENTING PRESENTING MUNGLE MUNGLE

“COMIC BOOK”“COMIC BOOK”

BY,BY,

NIYATI GIROLKARNIYATI GIROLKAR

4P’S4P’S PRODUCT : MUNGLE COMIC BOOK. Based on animal characters. Features:A book which is a combine package of

animated content CD,interesting stories, and various knowledge providing activities like puzzles, coloring book etc.

Length approx 30 pages.

PRICE As per the company specification.

PLACE:Use of digital media production across

formats (Audio-Video-Animation-Text) by Phonethics.

Launch at all metros & two tier citiesDistribution & Promotion of comics

using innovative media vehicles on the web and mobile

Promotion:ATL• TVC• Print (News paper, Magazine)• Radio• Online marketing creating website, promotion through

social networking sites (orkut,face book)

BTL• Text Messaging• Front board of shops• Contests & events across the school• Brand cross-promotional deal• Supplementary merchandising like T-

shirts, stationary items etc

CONSUMER SEGMENTATIONCONSUMER SEGMENTATION• Target audience :Children's Age Group:7-13 yrs Education: students going to primary

schools.

360 SOLUTION360 SOLUTION• Consumer touch points

Consumer

Television Magazines

News papersRadio

Web Sites

E-mails

CREATING CONSUMER PULLCREATING CONSUMER PULL• Published by reputed publisher• Distribution network all over India• Foot print in regional market• Placing at front windows of all book

shops

OUTDOOR CAMPAIGNSOUTDOOR CAMPAIGNS– Hoardings – Shop-front boards– Ambient media

POP: posters, danglers, streamers, shelf- strip, etc campaigns at

• Retail outlets• Showrooms• Malls

DISTRIBUTIONDISTRIBUTION• Distribution will be done using the

existing mobile network distribution network of phonethics

Reliance Airtel Vodafone Idea cellular

• Brand Placements• School networks-various

competitions• Tie-up with Mc Donald's to give free

toys of comic characters

THANK YOU!!!