Download - Niyati Girolkar Mungle
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PRESENTING PRESENTING MUNGLE MUNGLE
“COMIC BOOK”“COMIC BOOK”
BY,BY,
NIYATI GIROLKARNIYATI GIROLKAR
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4P’S4P’S PRODUCT : MUNGLE COMIC BOOK. Based on animal characters. Features:A book which is a combine package of
animated content CD,interesting stories, and various knowledge providing activities like puzzles, coloring book etc.
Length approx 30 pages.
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PRICE As per the company specification.
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PLACE:Use of digital media production across
formats (Audio-Video-Animation-Text) by Phonethics.
Launch at all metros & two tier citiesDistribution & Promotion of comics
using innovative media vehicles on the web and mobile
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Promotion:ATL• TVC• Print (News paper, Magazine)• Radio• Online marketing creating website, promotion through
social networking sites (orkut,face book)
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BTL• Text Messaging• Front board of shops• Contests & events across the school• Brand cross-promotional deal• Supplementary merchandising like T-
shirts, stationary items etc
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CONSUMER SEGMENTATIONCONSUMER SEGMENTATION• Target audience :Children's Age Group:7-13 yrs Education: students going to primary
schools.
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360 SOLUTION360 SOLUTION• Consumer touch points
Consumer
Television Magazines
News papersRadio
Web Sites
E-mails
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CREATING CONSUMER PULLCREATING CONSUMER PULL• Published by reputed publisher• Distribution network all over India• Foot print in regional market• Placing at front windows of all book
shops
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OUTDOOR CAMPAIGNSOUTDOOR CAMPAIGNS– Hoardings – Shop-front boards– Ambient media
POP: posters, danglers, streamers, shelf- strip, etc campaigns at
• Retail outlets• Showrooms• Malls
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DISTRIBUTIONDISTRIBUTION• Distribution will be done using the
existing mobile network distribution network of phonethics
Reliance Airtel Vodafone Idea cellular
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• Brand Placements• School networks-various
competitions• Tie-up with Mc Donald's to give free
toys of comic characters
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THANK YOU!!!