“Mungle”A large endless adventure

waiting for U…

Submitted by:-Natalia Baptist

Indian Business Academy, GN

Phonethics Creation “Mungle” – a comic book as well as

tool/activity book with comic characters.

A demo plan for on-ground marketing and its launch.

YOOhoooo!!….welcome into the journey of MUNGLE

Target Market &

Consumer Segmentation Children age group: 7 – 13 years

SEC AYou will get everything u want in my land “Mungle”

…loads of FUN for children..

Marketing mix Brand/Product

# “MUNGLE” Comic Book (Length: Approximately 30 pages ) # As well as tool/activity book # Mungle package as a product mix of :– * Animated content in CD, * Story book, * and activity books like coloring book, puzzle (jigsaw) etc.The product is supposed to also be in the regional languages like, Tamil, Malayalam etc.

PriceHigher price band

Place As it its in the initiating stage it should target tier1 & tier 2 cities of India

in the beginning.

Following are few places where the promotional & distributional activities can take place:->

Amusements parks, water parks, children parks,Schools,Stationary stores,Bookstores,Malls,Restaurants like Mc Donald's,Gift stores (Archies, Hallmark esp. in the coming Christmas & New Year season),Franchises.

Promotion To establish its brand & for the promotion of the

comics we need to make the characters known among the target market. Few of the points are given below:-

PRINT# Newspapers regional, local papers TOI, HT

# Magazines Grihshobha (it is also published in other languages)

# Notebooks & registersThe picture of the “Billoo”, donkey at the back cover.A sequence at the back of he cover or at the last page

Its soo much fun to be with kids !!!

Electronic # Internet 1) website creation for “Mungle”what could be made available on the website: *Free games in the beginning, * Giving the excerpts of the comic series ending with a curiosity to read next series. * music & movies. *Guide (lioness can be used) to give tips to the children on good behavior or some other kids stuff. 2) Advertisements through various comics, games, play-stations, book stores or cartoon websites www.toonzone.com, www.bookspot.com/bookstores, etc. social networking site( Orkut, Facebook etc)

# TV series on cartoon channels Disney Channel Cartoon Network Nickelodeon Hungama TV Jetix

Strategy for effective Launch plan for “Mungle”

To create awareness in the market and to make its positive image in the minds of the consumers, following strategies need to be applied at the time of launch of “Mungle”.

BRAND POSITIONG STRATEGIES Organizing art competitions or other events in the schools

and various other children social places (clubs).

Giving gift vouchers and certificates to the winners.

Participating in book fairs in schools where the activity books, puzzle books, drawing books, CD (as games, stories) could be made available.

Organizing events likeBirthday parties on booking creating the jungle atmosphere and the presence of cartoon characters can enlighten the children’s party.

Contd…Promoting “Billoo”, the protagonist and other characters, lioness

& monkey to make their presence among children.

By imprinting the characters on:- Stationary items providing pencils, erasers, scales, pencil-boxes,

colors (crayons, pencil, water colors), copies, notebooks, registers. Other items tiffin boxes, water bottles & school bags, stickers,

plates, glasses & cups. Apparels & accessories children’s clothes with these cartoon

characters on them like caps, t-shirts, shorts, pants, socks, raincoats, wrist- watch, umbrellas etc.

On the handi-craft items ( like embroiding the characters on the cloth or painting them in the art & craft classes in school or summer camps)

Wallpapers & posters for room decoration Bedsheets & pillow covers. Pillow of character’s shapes. Children’s room decorative items.

Contd…

By launching their characters as stuff toys

In the coming Christmas & New Year season( Archies, Hallmark or at various other gift stores)

Cards with comic characters,Toys with Santa caps,Key-chains,Carols sung by these characters,

Canopies (BILLOO) outside these stores during the season,

Display of Nativity with these characters and the jungle atmosphere in the malls. & organize New Year parties giving a jungle ambiance. HOO HO HO !!

Gifts for “Mungle” lovers

Contd… Presence at amusement parks, children’s

park & malls.And similarly with restaurants like Mc Donalds

Canopies,

Display of the jungle with the characters in the middle or at some eye-catching place inside the mall where children can go and play.

Organizing an event (games) in the malls.

Offering small gift items of the character’s shape or pictures along with *eatables( like chips), drinks (cold drinks or soft drinks), chocolates (big packs), biscuits etc.

Jigsaw puzzles

Distribution Plan Distributing few comics as free samples in

the initiation stage to children in malls, amusement parks, book clubs, schools to make its presence known to them.

Opening up their own franchises in the later stage.

Making these story books, CD (story, movie, games) available at book stores.

Through Mobile networking they can make availability of games by downloading.

Internet marketing:- through their websitetaking direct orders, paying online and downloading the games or comics or story books.

Thank you !!

I LOVE BILLOO….