Nissin foods

Introduction

•HISTORY•PRODUCT LINE

Market research

•Goals•Objectives•Problems

Market research design•Perceptual mapping

•Primary data•Secondary data

•MARKET RESEARCH PROCESS

•FOCUS GROUP

•MARKETING MIX

•TARGET MARKET

Swot analysis

CONCLUSION

•By marketing research, we got to know•How the product can be made better•Who are the competitors•The target market

•Also our product would have the first mover’s advantage.