Niki Lauda

Biography

*1949 in Vienna

Wealthy family

Interested in motorsport

Loans by Austrian banks

Formel 1

Married twice

Two sons

Race driver171 starts

25 wins

1976 Car accident on the Nürburgring

1979 establishment of “Lauda Air”

Only two airplanes (Fokker F-27)

1988 flights to Asia

1990 flights to destinations all over the globe

1991 plane crash in Thailand

1992 Cooperation with Lufthansa

1997 Austrian Airlines buys shares

2001 Lauda Air sold to Austrian Airlines

Airline Business

2003 Lauda establishes a new airline

Marketing name: flyniki

Later on: NIKI

Cooperation with Austrian Airlines

2011 Air Berlin buys NIKI

Lauda becomes the non-executive-director of Air Berlin

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QualitiesDedication

Clever business-approach

Self-confidence

Wise spending

Smart investments

Time management

http://www.youtube.com/watch?v=WqgMRmkx0W4