niels van marle - pezy product innovation
DESCRIPTION
TRANSCRIPT
![Page 1: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/1.jpg)
Microcentrum themadag Dutch Design:
concurrerend ontwerpen in de
kunststofindustrie!
![Page 2: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/2.jpg)
![Page 3: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/3.jpg)
Ideation
- Front end exploration
- Design strategy
- Proposition creation
- Design concept creation
Development
- Identity creation
- Function development
- Design & engineering
- Prototyping & simulation
- Rapid Tooling
- Testing & Verification
Industrialization
- Design for manufacturing
- Tool development
- Production engineering
- Tool making
- Mould management
Manufacturing Support
- Program management
- Production ramp up
- Quality management
- Production & assembly
![Page 4: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/4.jpg)
Our Team
![Page 5: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/5.jpg)
Our references
![Page 6: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/6.jpg)
Products (are designed to) become waste
source: the story of stuff
![Page 7: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/7.jpg)
Usage centred design
![Page 8: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/8.jpg)
![Page 9: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/9.jpg)
What difference can design make?
![Page 10: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/10.jpg)
Future products will fuse the power of
brand and user needs into exciting
solutions that embody a sustainable
perspective. *
build a brand that will grow with your customer and deliver long term value. Looking for eco-effective solutions becomes easy once you look through the right lens.
![Page 11: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/11.jpg)
Green design !
![Page 12: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/12.jpg)
Green design !
![Page 13: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/13.jpg)
Green design !
![Page 14: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/14.jpg)
Good Design !
and 2009
![Page 15: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/15.jpg)
Be true to your
source: WeArePerspective
![Page 16: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/16.jpg)
Be true to your
source: WeArePerspective
![Page 17: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/17.jpg)
Successful innovation companies
connect Marketing with R&D
![Page 18: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/18.jpg)
Designers bridge the gap and
immerse themselves in the innovation
process of their clients
![Page 19: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/19.jpg)
Successful design understandsthe brand, the user and how to translate
Sustainable tools
![Page 20: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/20.jpg)
(re) Design your value chain
![Page 21: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/21.jpg)
?
Identify the right metabolism
![Page 22: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/22.jpg)
ECO-EFFICIENCY <> ECO-EFFECTIVENESS
make things less bad aim for 100% good
Eco-effectiveness vs. Eco-efficiency
![Page 23: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/23.jpg)
ECO-EFFICIENCY <> ECO-EFFECTIVENESS
make things less bad aim for 100% good
Eco-effectiveness vs. Eco-efficiency
![Page 24: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/24.jpg)
create your roadmap
source: Desso
![Page 25: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/25.jpg)
Established brands vs new brands
![Page 26: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/26.jpg)
Established brand
![Page 27: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/27.jpg)
Optimise your materials and processes
source: Pezy Product Innovation
Product
Material
Mold
Geometry
renewable, recycled
Production
process
![Page 28: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/28.jpg)
New Brand,
![Page 29: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/29.jpg)
![Page 30: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/30.jpg)
![Page 31: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/31.jpg)
No Green design !
![Page 32: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/32.jpg)
But
Good Design!
![Page 33: Niels van Marle - Pezy Product Innovation](https://reader033.vdocuments.us/reader033/viewer/2022051323/547b25165906b57c798b45a2/html5/thumbnails/33.jpg)
Thank you for your attention