1.Dan McCarthyChairman & CEO
Niche Digital Conference
September 21, 2009

2. A proposal
If we create more channels to engage in more ways with more of the market, we will increase our engagement, enhance our importance and offer more cost-effective ways for marketers to use our brand to build their image, interact with customers and drive more business.
3. Cycle of engagement
4. 5. 6. 7. 8. Social media content strategy drives organic search results
www.viralhousingfix.com
9. The Sharing Impact
Web site traffic is up 23% for all markets
At Home, Kansas City and Mountain Living have driven the highest growth
10. How the circles of networks work
11. Multi-platform impact
Magazine circulation
Web visits

18% (670 visits) of search traffic is for the brand name

12. 21% of search results land on home page