5 ways to effectively use digital marketing in niche markets
TRANSCRIPT
5 Ways To Effectively Use Digital Marketing In Niche Markets
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1. Research is crucial
• Understand what it is that makes you
valuable, your differentiating factor
• With less opportunities you must be clear
what gives you value
• When targeting niche markets, put more
emphasis on being specific in your
messaging
• Knowing your customer is absolutely key
2. Are you inbound or outbound driven?
• Know the touchpoints of your customers
– online & offline
• Understand the channels that are
important for your customers
• What information would matter to
them?
3. Know your limits
• There will be less customers/leads based
on the market
• Focused messaging is important to engage
your audience
• Every opportunity is more important than
the previous one, as the value of each
customer means more in a niche market
4. Take a walk in your customer’s shoes
• You need to see things as your
customers view them
• What do they want?
• What information would matter to
them?
5. Use Targeting to Drive Engagement
• Social targeting allows deeper customer
engagement
• Focus your social media on the different
stages within your acquisition funnel
• Create content to drive long-term
relationships
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