1. Introducing an InnovationGroup Member: Choi Ting Tung, Barry (13200712) Au Ka Hang, Kenneth (13210713)

2. Mind Map 3. Mind Map 4. Definition of NFC A set of standards for smartphones andsimilar devices. Establish radio communication by touchingthem together or bringing them close. Range: < 0.2m 5. How NFC works 6. NFC Application In Hong Kong, major use is related to mobile datatransmission. In worldwide, NFC might perform as electronicpayment or ticket of public transport. 7. Data from the surveyNumber of Respondence25201510Female Male5 0 Yes NoDo you know what is NFC? 8. Data Analysis Most responders do not know what is NFC Since NFC in HKNot Common Most NFC device only focus on Mobile Phone Eg. S Beam, NFC speaker 9. Data from the survey Which of the following technology are supported by NFC?40% 60%S Beam Octopus Card 10. Data Analysis 40% Responder answer wrongly Octopus Card: RFID But still 60% Responder with correct answer Might related to the TV advertisement of SamsungGalaxy S3, since S Beam is one of the function of it. 11. Data from the survey The relationship between the using brand of mobile and knowing what is NFC 10Number of Respondent9 8 7 6Yes5 4No3 2 1 0AppleSamsungSONY BRANDothers 12. Data Analysis User of Apple or SONY: 0 knows NFC User of Samsung: 80% knows NFC Since NFC is one of the major function of SamsungSmartphone Many promotion on NFC, more user know whatNFC is. 13. Conclusion NFC is a very convenient innovation Still not very popular in Hong Kong Might need to wait till the related product of NFCto mature in order to raise it popularity.