NFC Business Cards+Kai Turner

MOO

NFC Business Cards+ by MOO

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Agile innovation in practice: Learning to be lean

NFC Business Cards+ by MOO

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Agile innovation in practice: Learning to be lean

Always Be Shipping

NFC Business Cards+ by MOO

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Agile innovation in practice: Learning to be lean

Always Be Shipping

The Story of NFC Business Cards+ Why innovation teams need to ship products

Story in 3 parts

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2012-2014 How you DON’T ship innovation

2015 How you DO ship

innovation

2016 Continuous innovation

About MOO &

About me

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10 years in Internet time is old

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12Demonstrate innovation at MOO

About me

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20+ years in digital product design

• Global brands

• Marketing agencies

• Startups

Roles throughout concept-design-build-ship cycle

• User experience designer

• Creative director

• Product owner

@kaigani

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Physical design

Product owner Technical

lead

Developer

UX design

QA

Project mgmt

Lead developer

Developer

Team NFC

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How you DON’T

ship innovation

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We’ve gotta go back to 2012

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Gartner Hype Cycle

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2011 - NFC at Peak Hype

5-10 years to mainstream

We wanted to ride the wave 20

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+

=NFC Business Cards

(Easy?)

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2012 NFC Beta

150,000 cards

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Limited audience

Customers who have NFC capable devices

Customers who understand NFC

Customers who understand how to programme NFC tags

The technology was not ready

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What’s at stake?

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Customer expectations

PR reputation

Lost resources

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Gartner Hype Cycle - 2012

5-10 years to mainstream

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Gartner Hype Cycle - 2013

2-5 years to mainstream

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Gartner Hype Cycle - 2014

2-5 years to mainstream

NFC = No F&@%ing Chance

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Lesson: Hack ≠ Product

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How you DO

ship innovation

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by 2014/2015… Printed electronics evolved

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Printed electronics

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We have the technology (partner)

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NFC/IoT market evolves

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2015 - Market forecast

NFC landscape in 2015

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NFC landscape – Print

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NFC landscape – Product

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NFC landscape – Platform

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NFC landscape – Payments

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Enough momentum to get the NFC industry out of the valley

Market proof

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44516 email signups

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HIGH conversion on surveys

HIGHER than average site search

Proof points

Exec team are GO!

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Hardware prototyping

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Storytelling

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36 customer use cases

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Market testing

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The Lean Model

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Build a landing page

Collect sign-ups

Gauge demand

The Lean Model

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Build Find a landing page

Collect sign-ups

Gauge demand

Write a ticket

Who owns?

PHP?

Discuss w/ CRM

Discuss w/

Creative

Branding?

Build & Release

Which release?

BI export of

data

Do we merge?

Beta launch

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Concept testing

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• Cafés • Co-working spaces • Online panels

Timelines

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Full launch

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Paper+

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NFC Business Cards+

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Continuous innovation

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Event-driven market testing

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Event-driven market testing

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Event-driven market testing

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Event-driven market testing

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Final thoughts

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How did we do it?

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• Right-sized to ship products

• Being commercially driven

• Backed by the exec team

What’s next

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