nfc boot camp social business presentation 2011
DESCRIPTION
NFC ... supporting social business... marketing, engagement, communications. It's all about connectivity. Delivering content.TRANSCRIPT
NFC Fact, Fiction and Friction
• Theresa (Billy) Gordon
NFC Fact, Fiction and Friction #
The Greatest Impact of All:
Marketing and Advertising “Information” Delivery
“Creating Opportunity and
Leading Adoption”
NFC: Fact, Fiction and Friction
NFC
• Tool• Adoption • Social Networks
NFC Fact, Fiction and Friction #
NFC: Fact, Fiction and Friction #
NFC as a Tool:
NFC as a Tool:
• Keyless Entry• Ticketing and Check-in • Coupons and Payments• Information Sharing• Real Time Brand Engagement• Social “Currency”
NFC Fact, Fiction and Friction #
Always with us, Always on.Emotional Connection-Instant Gratification
and Mobile Wallets.
NFC and Mobile Devices:
We EXPECT an Experience.
NFC Fact, Fiction and Friction
NFC Adoption:• Availability of NFC Enabled Devices • Security • Education and ease of Use: Internal: Your Organization External: Client and Consumer with others: platforms, devices, wallets, etc.
NFC Fact, Fiction and Friction #
NFC: Fact, Fiction and Friction
Brands, retailers, advertisers entertainment and media networks;
including publishing and out-of-home
are all seeking new ways to engage individuals, to demonstrate value,
to motivate action, and deliver information, drive
commerce.Social Currency
NFC: Fact, Fiction and Friction
NFC: Fact, Fiction and Friction
Making “Messages” Portable:
All NFC “touch-points” become portable, allowing mobiledevice users to capture information for immediateand/or future benefit and for sharing:
sharing “content, experiences, and promotions”to others and on social networks.
Social Business
NFC: Fact, Fiction and Friction
NFC: Fact, Fiction and Friction
NFC: Fact, Fiction and Friction
Corporations, organizations, institutions, manufacturers, and companies including individual consumers:
are all seeking new ways
to engage individuals, to demonstrate value,
to motivate action, and deliver information, develop relationship.
Social Communities
NFC: Fact, Fiction and Friction
NFC: Fact, Fiction and Friction
Making “Messages” Portable:
NFC not only make messages portable;
NFC “touch points” make messages:interactive, trackable, and “changeable” in often in “real time”
which provide many “business metrics” such as:Metrics on engagement Metrics on consumer behavior
that drive decisions and success.
NFC: Fact, Fiction and Friction
College Ecosystem
NFC: Fact, Fiction and Friction
NFC = Social BusinessSocial Currency = trust, actions, points, likes, coins,
... Trust: drives influence, engagement, and relationships. Promotes ability to declare, collect, drive and share.
Social Business = P2P: Business messages delivered through people-to-people relationships.
Social Communities: Activity Driven.
NFC: Fact, Fiction and Friction
Thank you.
Theresa Gordon973-769-3266
Near Field Connects @nearfieldconnectswww.nfconnects.com