The Power of Mobile

Jeff Corbin

Founder and CEO

theCOMMSapp

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Agenda

The History of Communications

The Mobile Reality

Internal Communications – The Challenges

theEMPLOYEEapp Survey Findings

Internal Communications – The Solutions

4

A Walk Through Communications History . . .

19651990

19941997

TODAY

. . . and the life of Jeff Corbin

The Mobile Reality

Predicted number of active mobile app

users worldwide by 2017

Yankee Group Mobile and Connected Devices Forecast & Monitor, July 2013

Yankee Group’s Mobile Applications and Cloud Forecast, June 2013

eMarketer, Worldwide Mobile Phone Users: H1 2014 Forecasts and Comparative Estimates

Between 2013 and 2017, mobile phone penetration will

rise from 61.1% to 69.4%

of the global population

2.45 Billion

4.55

Billion

Number of people worldwide expected

to use a mobile phone in 2014

Global smartphone sales

predicted to reach

1.5 Billion in 2017

Percentage of adults that have their mobile phones within arm’s reach 24/7

The Mobile Reality

Percentage of cell phone owners that have slept with their phone

next to their bed to make sure no calls, messages or updates were

missed

Pew Internet: Mobile, A project of the PewResearch Center, Flurry, Nielsen

44%

Time spent by the average U.S. mobile consumer

86% apps vs. 14% mobile web

Percentage of adults that have their mobile phones within arm’s reach 24/7

91%

7

The Problem that Exists in Internal Communications

The vast majority of employees are not sitting behind

their desks

As a result, workers are not engaged and are emotionally

disconnected form their workplace

Struggle to communicate consistently and simultaneously with a

workforce that is everywhere

Poor internal communications leads to disengagement

NOT ENGAGED

70%OF AMERICAN WORKERS WERE “NOT

ENGAGED” OR “ACTIVELY

DISENGAGED”

IN 2012,

ACTIVE DISENGAGEMENT COSTS THE U.S.

$450 billion to $550

billion per year

State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup

theEMPLOYEEapp Survey

65% of respondents said, the way their employer communicates with them impacts their job satisfaction

But ONLY 1 out 4 emails are actually

read!

People are overloaded by email.

One-third (30%) of employees would like to get important

company information via mobile apps.

83% of respondents said their company frequently

communicates internal announcements via email

theEMPLOYEEapp Employee Communications Satisfaction Survey Results, Mail Chimp

Solution: Corporate Intranets

PROS:

• Most companies have this already

• Off the shelf solutions can be easy to implement

(Example; SharePoint)

CONS:

• Custom development takes 1.4 years on average

• Mobile accessibility fraught with problems and

security issues

• Systems Integration required

According to theEMPLOYEEapp survey,

82.2% of respondent have problems accessing their Intranet from

their mobile phones.

Solution: Social Collaboration

PROS:

• Good way to interact and exchange ideas

• Good for file sharing and peer collaboration

CONS:

• Originally created for desktop therefore mobile

challenge exist

• Not built for employers to inform employees, built

solely for collaboration

• Can be costly

• Systems integration required

According to theEMPLOYEEapp survey,

78.4% of respondents say they either can’t, don’t know how or find

accessing their social collaboration tool from their mobile device

difficult.

Solution: Apps

PROS:

• Power of Push

• Ability to view content offline

• Searchable in App Store and

Google Play

CONS:

• Price to custom develop

• Development time

Thank you

@jcorbinIR

www.theEMPLOYEEapp.com

Jeff Corbin

Founder and CEO, theCOMMSapp

CEO, KCSA Strategic Communications

jcorbin@theCOMMSapp.com

(212) 896-1214