The Power of Mobile
Jeff Corbin
Founder and CEO
theCOMMSapp
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Agenda
The History of Communications
The Mobile Reality
Internal Communications – The Challenges
theEMPLOYEEapp Survey Findings
Internal Communications – The Solutions
4
A Walk Through Communications History . . .
19651990
19941997
TODAY
. . . and the life of Jeff Corbin
The Mobile Reality
Predicted number of active mobile app
users worldwide by 2017
Yankee Group Mobile and Connected Devices Forecast & Monitor, July 2013
Yankee Group’s Mobile Applications and Cloud Forecast, June 2013
eMarketer, Worldwide Mobile Phone Users: H1 2014 Forecasts and Comparative Estimates
Between 2013 and 2017, mobile phone penetration will
rise from 61.1% to 69.4%
of the global population
2.45 Billion
4.55
Billion
Number of people worldwide expected
to use a mobile phone in 2014
Global smartphone sales
predicted to reach
1.5 Billion in 2017
Percentage of adults that have their mobile phones within arm’s reach 24/7
The Mobile Reality
Percentage of cell phone owners that have slept with their phone
next to their bed to make sure no calls, messages or updates were
missed
Pew Internet: Mobile, A project of the PewResearch Center, Flurry, Nielsen
44%
Time spent by the average U.S. mobile consumer
86% apps vs. 14% mobile web
Percentage of adults that have their mobile phones within arm’s reach 24/7
91%
7
The Problem that Exists in Internal Communications
The vast majority of employees are not sitting behind
their desks
As a result, workers are not engaged and are emotionally
disconnected form their workplace
Struggle to communicate consistently and simultaneously with a
workforce that is everywhere
Poor internal communications leads to disengagement
NOT ENGAGED
70%OF AMERICAN WORKERS WERE “NOT
ENGAGED” OR “ACTIVELY
DISENGAGED”
IN 2012,
ACTIVE DISENGAGEMENT COSTS THE U.S.
$450 billion to $550
billion per year
State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup
theEMPLOYEEapp Survey
65% of respondents said, the way their employer communicates with them impacts their job satisfaction
But ONLY 1 out 4 emails are actually
read!
People are overloaded by email.
One-third (30%) of employees would like to get important
company information via mobile apps.
83% of respondents said their company frequently
communicates internal announcements via email
theEMPLOYEEapp Employee Communications Satisfaction Survey Results, Mail Chimp
Solution: Corporate Intranets
PROS:
• Most companies have this already
• Off the shelf solutions can be easy to implement
(Example; SharePoint)
CONS:
• Custom development takes 1.4 years on average
• Mobile accessibility fraught with problems and
security issues
• Systems Integration required
According to theEMPLOYEEapp survey,
82.2% of respondent have problems accessing their Intranet from
their mobile phones.
Solution: Social Collaboration
PROS:
• Good way to interact and exchange ideas
• Good for file sharing and peer collaboration
CONS:
• Originally created for desktop therefore mobile
challenge exist
• Not built for employers to inform employees, built
solely for collaboration
• Can be costly
• Systems integration required
According to theEMPLOYEEapp survey,
78.4% of respondents say they either can’t, don’t know how or find
accessing their social collaboration tool from their mobile device
difficult.
Solution: Apps
PROS:
• Power of Push
• Ability to view content offline
• Searchable in App Store and
Google Play
CONS:
• Price to custom develop
• Development time
Thank you
@jcorbinIR
www.theEMPLOYEEapp.com
Jeff Corbin
Founder and CEO, theCOMMSapp
CEO, KCSA Strategic Communications
(212) 896-1214
