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Next Generation Satellite Innovation
And Role Satellite for Digitization
Artist rendering of SES-15 (manufactured by Boeing
and launched using Soyuz rocket in Q2 2017)
Theodore Asampong
CTO – Digital Broadcast Africa Frorum 2016
Device /
Application
Communication ecosystem is evolving
4
Traditional ecosystem mainly connected linear broadcast customers
Teleport
GEO
Direct-to-Home
Television
Infr
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Modern ecosystem also includes deeper networks/applications with a magnitude of connectivity options
Communication ecosystem is evolving
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Remote
Enterprise Enterprise Teleport
Computing
Data Centres
Big Data
Machine-to-
Machine
GEO
MEO
Cellular
Direct-to-Home WiFi
Television Personal
Computing
E-Commerce
Mobile
Devices
Maritime
Aeronautical
Public WiFi
Fiber Optics Infr
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Fixed Microwave
SES-15 shaped beam and spot beam coverage
Improving spectrum efficiency with hybrid satellites
6
Shaped beams provide wide broadcast coverage
Spot beams deliver focused capacity for point-to-point or mesh needs
Spot beam architectures maximise spectrum re-use providing greater theoretical bits/Hz
1) Capacity on a linked basis for point-to-point
1x
4x(1)
Advantages of digital processing
Improving capacity allocation with digital processing
7
Allocates capacity from one beam to another, increasing possible satellite configurations
More processing equals more capacity which can be allocated to regions with high demand
Shift towards smaller beams requires greater ‘switch-ability’
12 10 14
A B
C
N = A + B + C
India China
South-East Asia
12
10
14
India China
South-East Asia
Fixed Dynamic
Delivering greater flexibility of market coverage
8
SES-12, SES-14 and SES-15 HTS spot beam footprints
SES-15 (129° West)
Up to 10 GHz HTS
SES-14 (47.5/48° West)
Up to 12 GHz HTS
SES-12 (95° East)
Up to 14 GHz HTS
+
Spot beams laying down high volume of capacity globally
Digital processing optimally allocating capacity to key areas
= On-orbit capability to pivot from one market opportunity to another
SES’s global satellite fleet and access network
Globalised business with strong local presence
9
Industry-leading network performance (over 99.99% network availability)
Unmatched technical understanding customer relationships (average 8.9/10 rating of
technical excellence in customer service)
Key attributes for satellite to remain at the heart of the digital ecosystem
Key advantages of satellite within the global communications network
Keeping satellite at the heart of the global network
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Wide coverage – global footprint and unparalleled global reach
Broadcast – bit-efficient dissemination of data
Instantaneous and scalable throughput – new network node easily built with a new antenna
‘Switch-ability’ to adapt capacity to network need and maintain fill rates
Cost efficiency of new capacity to maintain/enhance the attraction of satellite
On-Board Demodulation
12
SubmitSubmit
Processor performs
demodulation on-board
Processor is programmable
from the ground throughout
its commercial lifetime
preventing therefore
obsolescence when signal
standards evolve
Integration to network and
optimization of signal
quality and routing will be
made on-board with a high
degree of agility and
efficiency
Remote
Enterprise Enterprise Teleport
Computing
Data Centres
Big Data
Machine-to-
Machine
Cellular
Direct-to-Home WiFi
Television Personal
Computing
E-Commerce
Mobile
Devices
Maritime
Aeronautical
Public WiFi
Fiber Optics
Fixed Microwave
Building SES’s future technology infrastructure
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Next Gen: Now
Next Next Gen: 2019
Future: Blue Sky
Electric propulsion
Selective payload
processing
New launch vehicles
Hybrid network offerings
Fully processed payloads
Full digitisation
Reusable launch vehicles
Satellite at heart of
universal global
transparent network
Exchangeable payloads in-
orbit
Advanced launch
strategies
Programmable
transponders
1. Quick
2. Cost effective
3. Complementary to DTT
4. Ubiquitous – from day 1
5. High quality
Why Satellite for digitization?
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Especially in the early phases, satellite to drive the digital transition. Satellites play a leading role
in the transition phase.
- SES Proprietary and Confidential -
Satellite for digitization Cost effective
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• What percentage of the population needs to be
covered by DTT – Financial Metrics:
- Investment for DTT.
Typ. > 100 MUSD for 20..50 SD channels
- Costs per SD channel per year.
DTT: 2-10 MUSD, DTH: 0.1-0.3 MEUR
- Costs per channel and household per year.
Depends on reach per infrastructure
• DTT deployment level of economic usefulness,
the last 30% can cost as much as the first 70%.
• Satellite can cover the entire population, enabling a
high digital reach rapidly.
• Achievable cost savings depend on:
- Targeted DTT territory and population coverage
- Country topography
- Terrestrial ‘tower heritage’
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Inv
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Technical Reach
Infastructure Investment costs Satellite vs DTT
Satellite
DTTILLUSTRATIVE
ONLY
Compared transmission costs/take-up – Example Poland
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0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
1.00
Co
st/
ch
an
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HH
/Ye
ar
15% 50% 25% 75% 90%
Satellite
DTT
Technical Coverage
Source: iDate
1X NGN?
4X NGN?
21
Satellite for digitization Hybrid Satellite / Terrestrial Concept
High Population
Density Area
Indoor Receivable
Medium Population
Density Area
Outdoor Receivable
Low Population
Density Area
Encoding and Content
Management DTT
Headend
DTH satellites
(Ku or Ka)
Content
Providers
DTH delivers either
the same lineup as
DTT households or
different content
Satellite offering can be re-utilized to feed DTT networks if network architecture is aligned
Head-end feed
Thank you!
Theodore Asampong
Sales Director
SES Platform Services
SES Services Africa
Phone: +233 244 314 661 / 08092624063
Twitter.com/SES_Satellites
Linkedin.com/company/SES
Youtube.com/SESVideoChannel
Facebook.com/SES.YourSatelliteCompany