newsroom summit 2014 summary
TRANSCRIPT
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#Newsroom14 Our Top Takeaways
1. Countering culture blocking
• “Innovate and contaminate” - La Stampa’s Marco Bardazzi
• “You need an audience-first newsroom. Social media is your judge & jury” - Alison Gow, Trinity Mirror Group
• Train, decode, demonstrate, reward – Lisa MacLeod, FT.com
• Change your newsroom profile – Didier Hamann
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#Newsroom14 Our Top Takeaways
2. Collaborate cross-culturally to problem solve
• “We all face the same problems. We need to come together and solve them together” Espen Olsen Langfeldt, Managing Editor of VG Mobil, Norway
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#Newsroom14 Our Top Takeaways
3. Digital tools – just use them!
• “It is impossible for me as an editor of a newspaper to say you must use these tools if I don’t know the value of them and how they work” (Robyn Tomlin)
• Target free and easy tools (see Nicolas Becquet’smobile kit & Robyn Tomlin’s toolbox)
• Citizen-focused data projects: 1) Target big audiences 2) Respond to a clear need 3) Outcomes based around actionable intelligence – Justin Arenstein
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#Newsroom14 Our Top Takeaways
4. Change your newsroom shape and structure
• "We now have a globally distributed daytime
operation, not a night & day London
operation @FT” Mark Alderson, Chief
Production Editor, Financial Times
• The new newsroom – at La Stampa it’s formed
around semi-concentric circles modelled on an Italian piazza
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#Newsroom14 Our Top Takeaways
5. Cultivating civil online conversations around content
• If you are still asking “Must I engage with my audience?”
you’re in serious trouble
• Contribute to development of experimental aggregation
and moderation tools
• Journalists are 'conversation starters’. The active
subscriber audience = 'expert contributors'.
• Cybermisogyny is a genuine risk to your female
journalists and audience contributors
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#Newsroom14 Our Top Takeaways
6. Digital ethical conundrums
• UGC content is now integral but we have a responsibility
to uploaders & it’s time to care about it
• What are the potential impacts? What would an ethical
digital journalist do?
• When do we agree to take down content? Do you have
guidelines in place? #RightToBeForgotten
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@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
• Cybermisogyny (expressed via online sexual harrassmentthrough to stalking and threat of violence) is a genuine psychological – and potentially physical – risk to safety of women journalists
• It is also a threat to the active participation of women in civil society debate, fostered by news publishers, through online commenting platforms and their social media channels
The Problems
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@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
“The violent threats posted beneath YouTube videos, they observed, are pushing women off of this and other platforms in disproportionate numbers.” The Atlantic
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Navigating the sexist cesspit: audience engagement and gender
Caroline Criado-Perez
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@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
What can we do?
• Provide adequate training for journalists • Stimulate management awareness • Invest in community engagement management
(including clear policies and guidelines for intervention; reporting tools)
• Devote editorial resources to coverage of these issues
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@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
“Policing misogyny is fabulous in theory. In practice, it’s a bitch.”
Amanda HESS in Slate
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@julieposetti #Newsroom14
Navigating the sexist cesspit: audience engagement and gender
“It’s like playing whack-a-mole with a sociopathic Hydra…It’s impacting our ability to do our jobs.” Letter from Jezebel staff to
Gawker executives
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Navigating the sexist cesspit: audience engagement and gender
• Fark.com has added misogyny to its comment moderation guildeline definitions
• News organisations must be transparent about their online contribution policies
• News organisations need to dedicate more staff to understanding and performing moderation.
• News organisations need to employ more senior women moderators/community managers
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UNESCO Internet Study: Privacy and Journalists’ Sources
Contact me
@julieposetti
#Newsroom14