hack the newsroom: deutsche welle project at #gen13 global editors network news summit, paris
DESCRIPTION
Presentation about the Deutsche Welle project we developed at the "Hack the Newsroom" event in Paris (June 2013). The key idea is to help young people to choose their job for life with much more data for the whole working life.TRANSCRIPT
Global Editors Network News SummitParis • June 19.-21.2013Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Development/VisualizationMirko Lorenz, Editor/Information Architect
HACK THE NEWSROOM//USER ENGAGEMENTA What-if Tool for YoungPeople to Plan their Careers Using Data
BECAUSE:HOMEPAGE RE-DESIGN IS NOT ENOUGH
WHY?WHAT? HOW?
This is how we worked....
RIGHT NOW:EACH DAY MILLIONS OF USERS ARE
TRICKED OUT OF THEIR DATA (TO AVOID TERRORISM & TO SELL MORE SHOES.)
JOURNALISM SHOULD GIVE DATA, NOT TAKE IT.
TOPIC: USER ENGAGEMENTWHY SHOULD ANY USER GO TO OUR HOMEPAGE?
(SECRET TRICK)MAKE A SMALL USER GROUP REALLY HAPPY, NOT A BIG AUDIENCE JUST A LITTLE BIT HAPPY
HELP (YOUNG) PEOPLE TO CHOOSE A PROFESSION
WHICH JOB WOULD MAKE ME RICH AND HAPPY?
YOUNG PEOPLE STRUGGLE CHOOSING THE RIGHT JOBFACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*
What my parents
wantWhat I want
* SOURCE: DESTATIS
THE HOW: WHAT QUALITIES ARE NEEDED?BE DATA-DRIVEN BE RELEVANTBE FIERCELY ON THE USERS SIDE
TECHNOLOGY:EXTENSIVE OPEN DATA PLUSNATIONAL JOB STATISTICS
ALGORITHM: CALCULATING LIFETIME INCOME,WITH ALL FACTORS
WHAT SHOULD BE PART OF THE EQUATION?- YEARS TRAINING- MONEY- JOB AVAILABILITY- TYPICAL RISKS OF JOB („BURN-OUT“)- STABILITY OF SPECIFIC INDUSTRY- SATISFACTION
PROTOTYPE AFTER TWO DAYS...
EDUCATION EQUATION
slef-employed doctor
employed doctor
incomeThe chartshows howthe same jobmight generatevery different pay.
(Rough Beta!)
Lifetime income - same job, but different outcome
EDUCATION EQUATION
Users canshare their resultson Facebook, fordiscussion with others.
THIS IS LIVE NOW:HTTP://BITLY.COM
THANK YOU, @GEN13!XIEGONG, COSMIN, MIRKO