newspaper gagan pareek
DESCRIPTION
newspaper , market researchTRANSCRIPT
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MARKET RESEARCH PROJECT ON
NEWSPAPER INDUSTRY
By:
Gagan Pareek
&
Harish Nath
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OBJECTIVES OF STUDY: Current Scenario.
Our understanding of the category.
Reading habits and preferences.
Strength and weaknesses of the major brands.
Suggestions for a new launch in this category.
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PROPERTIES OF PRODUCT AND CURRENT SCENARIO Highly perishable. Highly dependent
on distribution network.
Time bound. Regional
preferences. Language barriers. Completely
different revenue model.
Average time spent minutes/week
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MAJOR FEATURES OF STUDY: Nature of the study: Primary Research
Target population : Youth population(age 25 – 40)
Sample size: 50 Youth
Coverage: Bangalore
Location of Survey: CCDs
Selection procedure: Random
Method of Interview: Face to Face
Duration: 2 Days
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INFLUENTIAL VARIABLES:
Background Variables1) Name2) Age3) Sex4) Education
Home Variables1) Home Influence2) Mother tongue3) Future Goals4) Availability
Reading Habit Variables
1) Buying Pattern2) Frequency3) Time4) Section of interest
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PROMINENT NEWSPAPERS IN BANGALORE: TOI The Hindu Business Standard Economic Times HT Bangalore Mirror E-Sanjay Deccan Herald The Telegraph Mint Other Kannada papers
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BRAND RECALL:
IInd Brand Recall IIIrd Brand Recall
Ist Brand Recall
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WHAT PEOPLE BUY ?
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INTERESTS:
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CONCLUSION:
Untapped MarketSuggestions for a new
launch:
Newspaper should adopt set top box strategy.
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Thank You