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To study about competitors of Aadhar Retail

Ltd.

Presented by:

Gagandeep Singh

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COMPANY PROFILE

Aadhaar retail ltd started is operations in india in

31,march 2008

Aadhaar retail ltd is the part of future group whose

MD is kishore biyani

Mr arvind chaudhary is the CEO OF THE

COMPANY,

Companys main office is in new delhi The future group has 70% and godrej has 30% share

in aadhar retail ltd

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PRODUCTS SOLD BY THE

COMPANYFMCG

CONSUMER

DURABLES

AGRI PRODUCTS APPARELS

GROCERY

GENERAL

MERCHANDISE

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OBJECTIVE OF STUDY

To analyse the service as compare with other retail

companies.

To Study about the product that customers mostly

demands. To study about the various factors that influence

customer demand.

To study about the future prospects of aadhar retail ltd

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RESEARCH METHODOLOGY

The research method used for this purpose was

exploratory

Primary data consists of questionnaire.

Secondary data was obtained from internet websites

Sample size used was 60 customers of Samrala

region.

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For how long have you been dealing with the Aadhar retail ltd?

a) 1 year b) 2 years

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On what basis Aadhar retail ltd is better than other retail outlets?

Price

Quality

Availability Service

Others

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Do you think Aadhar is better than haryali or E-choppel?

Aadhar

Haryali

E-Choppel

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Which of these products do you prefer to buy?

FMCG

Grocery Items

GeneralM

erchandiseAgri Products

ConsumerDurables

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How frequently do you visit Aadhar Retail outlet?

Daily

Once in a week

FortnightlyMonthly

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What are the future prospects of growth of Aadhar Retail Ltd.?

Good

ModerateLow

35%

17%

8%

good

moderate

low

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FINDINGS

Sale of agri products is highest in aadhar

Aadhar still lag behind its competitors i.e Haryali and

e-choppel

Pricing policy of aadhar is better than its competitors

so it has good prospects of growth in future

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SUGGESTIONS

Make aadhar retail outlets more comfortable

Various discounts should be given

Retail outlet employee should interact more

with rural customers

More product range

Service should be improved

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LEARNINGS

Discpline

Punctuality

Dealing with customers

How to make relations

Business ethics

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