newsforce - press release enhancement & placement
TRANSCRIPT
Newsforce Network lets you take your advertising to the online news channels
Vince BiancoCEO(949) [email protected]
NewsforceNetwork
The Online News Opportunity is Massive: -Over 650 million pages read every day by people around the world.
-100,000 new articles are indexed by Google each day.
-Within 5 years, the Internet will be the primary source of news for most countries.
You Get:-Ultimate control: tell your story how you want, when you want
-Premium placement to feature stories on major online news sites
-Hosted multimedia landing page with SEO syndication and opportunity for news socialization
-Detailed reports to measure reader engagement and optimize campaigns
Newsforce Solution: Turning Advertising Into News
NEWSFORCEBrand Advertising
Search Advertising
The Consumer Purchasing Cycle
Today: 288 Premium News Partners
74 million unique visitors / 19.5 trillion page views - monthly
How We Do It In Premium News
Channel targeting+
Contextual targeting
=News Relevance
Social Media Enabled Landing Page
Social: bookmark, share, blog, rate, email, IM, printEngagement features: - links - photos - videos - audio - contact information
View live example here
AUTOMATIC SEO INCLUDED
Users Can Socialize Your Content
Eye Tracking Proves People Trust Newsforce
Newsforce unit
Eye AttractionPercent Higher
Newsforce over Display Ad
817%
Newsforce over Google Adwords
305%
Source: Newsforce Engagement Study, Enquiro, 2008
Newforce Headlines Perform
Website links: 26% CTR
Headline to Landing Page0.15%** CTR
(and increasing)
Videos: 10% CTV rate
Photos: 7% CTV rate
Social Buttons: 3% CTR
Newsforce campaign averages* today
*based on data 7/08-10/08**per headline unit; full unit CTR >.4%
+Social Sharing Ripple Effect
Reporting
Landing page views & activityHeadline clicks and CTRMultimedia engagement - views of photos/videos, time spentSocial engagement - clicks/actions on social media buttons
Newsforce reports on:
A/B headline testing capabilityAcceptance of 3rd party tracking tags
Newsforce offers:
Wide Range of Sources & Stories
AgenciesEntertainersBrandsMarketersCorp CommCEOsNonprofitsInvestor RelationsHuman ResourcesIndividualsAuthors/PublishersPoliticians, LobbyistsEvent plannersSmall/Med Enterprise
Some of our Customers
BrandsSearsKmartEagle SnacksSchering-PloughHyatt ChumbyWeight WatchersSeamaster CruisesAuthors John Assaraf & Ken BlanchardEcomii.com
AgenciesEuro RSCGEdelmanRuder-Finn InteractivePHDSiteLabThe Buyer GroupZocalo GroupOgilvy ActionElixir InteractiveThunderbird MarketingProtea Media
How You Buy Newsforce Today
CPM (Impression) Pricing By Audience:
Channel Targeting(available)
Auto, Travel, Health & Fitness Sports, Entertainment, Music, Games Business, Finance, Technology
etc…Geographic Targeting(soon) Top DMAs