newsforce presentation
DESCRIPTION
A brief outline of the Adelaide Advertiser’s Newsforce Application; How to use it and possible uses for it in a business contextTRANSCRIPT
![Page 1: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/1.jpg)
MAKE THE NEWS – WITH NEWSFORCE
![Page 2: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/2.jpg)
• Aphoneapplication
• AllowsAdelaidereaderstocontributetothenewsbysharingnewstips,videoandphotoswiththenewsroomsoftheAdvertiser,SundayMailandAdelaideNow.
• Firstofappofitskindinthecountry
• LaunchedOctober312011
WHAT IS IT?
![Page 3: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/3.jpg)
• RecentlyAdvertiserNewsMediahasexperiencedanincreaseinuser-generatedcontent
– Peopleonthespotatseriousnewsevents– Photosandvideosfromaroundthecity(i.e.celebratoryevents,sunsets,wildlife)– Photossentinforregularnewssegments/competitions
• TheNewsforceAppmakesiteasyforreadertobecomeinvolvedincurrentlocalnews
• Makesthenewsmoreinteractivetorecieveitfromthegeneralpublicaswellasfromthejournalists
• TheAppdemonstratesthecommitmentoftheAdvertisertousestateofthearttechnologytobetterengagewiththecommunity.
WHAT IS ITS PURPOSE?
![Page 4: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/4.jpg)
• TheNewsForceSmartphoneAppisfreetodownloadattheAppstoreandontheAndroidMarket
• Oncedownloadedyousimplyneedtoregisterbyprovidingyourphonenumber
HOW DOES IT WORK?
![Page 5: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/5.jpg)
• Toaddcontent,simplyselectCreateNewContent
HOW DOES IT WORK?
![Page 6: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/6.jpg)
• Youcanthenaddyourstoryorcaptionaswellasaphotoorvideo
• SelectSubmittosendyourcontenttotheAdvertiser,SundayMailandAdelaideNownewsrooms
HOW DOES IT WORK?
![Page 7: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/7.jpg)
• Newsforceisalsoavailabletothosewithoutasmartphone
– NewsForcepageissetupontheAdelaideNowwebsite– Allowsreaderstouploadandsharetheircontentviaanonlineform
HOW DOES IT WORK?
![Page 8: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/8.jpg)
Readers have sent images and information directly from the scene of breaking stories:
CURRENT APPLICATIONS OF NEWSFORCE
![Page 9: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/9.jpg)
Readers are able to send a personal picture to the paper and see it published:
CURRENT APPLICATIONS OF NEWSFORCE
![Page 10: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/10.jpg)
Slideshow collections of Newsforce image collated on the Adelaide Now website
CURRENT APPLICATIONS OF NEWSFORCE
![Page 11: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/11.jpg)
Viral photographic crazes
CURRENT APPLICATIONS OF NEWSFORCE
![Page 12: Newsforce Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042814/555308bdb4c9054e3f8b4bd2/html5/thumbnails/12.jpg)
POSSIBLE USES OF NEWSFORCE FOR EDC
• Newsforceappearstohavebeenacceptedprimarilybymostreadersasauniquephotoshar-ingapplication
• CouldbeusefulforEDCtofurtherpromoteeventsorcampaigns
• Woodville West Open Day:Imagesfromtheeventcouldhavebeenuploadedwithcaptionsexplainingthedevelopment