WASTE WATCH on PEIProgressive Public Education &

Compliance Techniques

8th CanadianWaste Resource Symposium

Halifax, NS

Presented By:Gerry Moore, Chief Executive OfficerIsland Waste Management Corporation

www.iwmc.pe.ca • gmoore@iwmc.pe.ca

(902) 894-0330

Island Waste ManagementCorporation

• Provincial Crown Corporation

• Organized under a Board of Directors / managed by CEO

• Encompasses residential& commercial sectors

• Source separation isMANDATORY

• User-pay system(designed to break even)

Residential Commercial• 64,000 homes &

8,400 cottages• $205 annually – Property Tax

bill• Carts owned by IWMC• Curbside collection by private

contractors* Bi-weekly compost & waste* Monthly recyclables* Spring & Fall Cleanup* Christmas trees

• 10,000 customers• Self haul OR contract

privately• Fees based on weight

Current disposal rateper metric tonne:

Final disposalfacilities

WWDCs

$100

$115

PEI’s Disposal Facilities

40-50,000tonnes/year

Fully-linedfacility

Leachatetreated onsite

30,000tonnes/year

Owned byIWMC/privatelyoperated

East Prince Waste Management Facility

Central Compost Facility

30,000 tonnes/year

Privately owned& operated

Heat/cooling for80 customers(QEH, UPEI, etc)

PEI Energy Systems

14,000 tonnes /year

Privately owned& operated

Recycler alsoresidentialcollector

GreenIsle Recycling Facility

Waste Watch Drop-Off Centers• No charge for residents to disposal of special

waste materials that cannot be collectedcurbside, such as:v electronicsv hazardous materials

• Disposal fee based on weight for variousmaterial types

• No charge for materials under stewardshipprograms

• Free Saturday blue bag drop-off(residential only)

v white goodsv tires, etc.

Stewardship / Special Disposal• Sharps

• Batteries

• Lightbulbs

• Used Oil/Glycol/Oil Filters

• Medication

• Used Tires

• Electronics

• Paints

• Silage & Boat Shrink Wrap

through pharmacies

at major grocery stores

WWDCs

WWDCs & registered collectors

through pharmacies

WWDCs (pick up at tire dealers)

WWDCs (pick up at tire dealers)

WWDCs

WWDCs

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………..DISPOSAL FORSTEWARDSHIP PROGRAMSFREE!!DISPOSAL FORSTEWARDSHIP PROGRAMSFREE!!

Waste Watch Education• Customer Service Center

• New participants

• Updates, reminders & newprograms

• Multi-unit dwellings

• Schools & institutions

• Businesses

• Driver education

• IWMC call center manned by 5representatives

• Handles 50,000 calls per year

• Field support by Operating Technicians

• Website

• Facebook

Customer Service

www.iwmc.pe.ca• Information &

guidelines• Interactive sorting

guide• Alerts & bulletins• Self-serve features

New Participants• Participant Guide for Homeowners

(delivered with carts)

• Website/E-mail/Facebook

• Information at IWMC facilities,Access PEI Sites & town/city halls

• Work with Welcome Wagon fornewcomers to PEI

• Service available in English &French

Updates, Reminders &New Programs

• Bi-weekly columns in Island newspapers• Advertising campaigns when required

(newspaper/radio)• Bi-annual newsletter

v 6-month calendarv sorting guidev new items highlighted

• Posters / handbills• Presentations to community groups• Website/E-news/Facebook

Multi-Unit Dwellings• Landlord engagement & commitment

to Waste Watch• Consultation with owners/municipal

planning department prior to construction• Tenant Participation Guide• Custom Posters / Stickers• Presentations• Sample bags / sorting

packages• Joint problem resolution

Schools & Institutions• Waste audits• Custom sorting posters for

cafeterias & classrooms• Interactive Sorting Game• Close relationship with

Environmental Teams• Presentations / facility tours• Colouring pages, songs &

educational support on website• Support English Second

Language Programs

Business Education• Business Participant Guide• Custom Posters• Advertising campaigns for new

programs• Business audits• Presentations• Tours• Shared responsibility with

contracted haulers• IWMC website/facebook

Driver Education• Shared responsibility with

contractor

• Driver education cards

• One-on-one education withfacility inspector

• Driver meetings

• Good working relationshipwith Customer Service &Compliance Officer

Driver Education Card & review by Inspector

Enforcement• Load inspection at ALL

disposal facilities

• Surcharges to customers &contractors for unacceptableloads

• Stickers / tags used bydrivers at curbside

• Daily Driver Logs faxed toCustomer Service

Compliance *NEW• Compliance Officer started on September 15, 2015

• 1-Year pilot - Curbside Monitoring Project

• Work closely withcollection drivers to identifyproblem areas

• Wrapped van(the ‘WASTE WATCHER”)visible presence incommunity

Monitoring Program• 1st visit : Blue bag count

• 2nd visit: Waste cartassessment

• 3rd visit: Warning tag

• 4th visit: Rejection

• 5th visit: Blue bag count

Monitoring ProgramSuccess to Date

• 14 targeted routes completed• 50% increase in blue bags• 75% improvement in sorting• 13% of targeted customers rejected

on 3rd inspection• Considerable media attention• Positive feedback from participating public• Drivers appreciate support

Ongoing Challenges inEducation

•$100,000 education/PR budget (excluding salaries)

•Traditional advertising not as effective(newspaper/television)

•Today’s society - instant information NOW!

•Rapid technological changes (website,mobile devices, etc.)

•Pros & cons of social media

•Text heavy material – Rules, Sorting Guidelines, Details…

•Language barriers

Thank You!www.iwmc.pe.ca

1-888-280-8111

info@iwmc.pe.ca

“Working together today to protect tomorrow!”