new visions for food / the future of food

8/3/2019 NEW VISIONS FOR FOOD / THE FUTURE OF FOOD

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NEW

FORVIS

IONS

FOOD

NSFO

R

R


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NEW VISIONSFOR FOOD

VILLE TIKKA / WEVOLVE

RUOKA CONFERENCEJANUARY 25, 2012

A HOLISTIC INQUIRY INTO HOW WE GROW,PRODUCE, DISTRIBUTE, SELL, PREPARE, SERVE

AND CONSUME FOOD IN FUTURE.


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IS A NEW SCHOOL CHANGEAGENCY, FOUNDED IN NEW

YORK IN EARLY 2011, CURRENTLYOPERATING FROM HELSINKI,FINLAND.

WEVOLVE


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FORESIG

HT!

V

UTION

STR

ATE

GY

!!

WE SPECIALIZE IN PROGRESSIVEEXPLORATION OF SOCIO-CULTURALAND DIGITAL REVOLUTION.WITH METHODS OF STRATEGIC

DESIGN AND TRANSFORMATIVEINNOVATION WE INSTIGATESYSTEMIC CHANGE ANDIMAGINE ADVANCED FUTURES.


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THREE PREMISES

FOR FORMING NEWVISIONS FOR FOOD:


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ONE: CHANGES INCULTURE AND

TECHNOLOGY AREOPENING MAJOR

OPPORTUNITIES.


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THE NEW CULTURAL CONCEPTS ANDENABLING TECHNOLOGICAL POSSIBILITIES

FORM THE FOREMOST OPPORTUNITIES FORINNOVATION AND CHANGE ACROSS THE FOODSYSTEM.

BUT BEWARE THE CULTURAL ANDTECHNOLOGICAL MYOPIA: WE OFTENOVERESTIMATE THE OPPORTUNITIES FORCHANGE IN THE NEXT FEW YEARS ANDUNDERESTIMATE THE OPPORTUNITIES FORCHANGE IN THE NEXT TEN.


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TWO: INNOVATION ISABOUT CREATING

NEW MEANINGFULVALUE.


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WHEN YOU AIM TO INNOVATE, DONT AIMFOR NOVELTY OR FOR CREATING THINCOMMERCIAL VALUE. AIM FOR CREATING

NEW, LONG-LASTING AND MEANINGFULVALUE FOR PEOPLE, COMMUNITIES,SOCIETIES AND BUSINESSES ALIKE.


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THREE: RETHINKINGFOOD MEANS WE

HAVE TO RETHINKTHE WHOLE

FOOD SYSTEM.


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FOOD IS A SOCIAL JUSTICE ISSUE AND APUBLIC HEALTH ISSUE; ITS ALSO ANECONOMIC DEVELOPMENT ISSUE, ITS ATRANSPORTATION ISSUE, ITS A REGIONAL

PLANNING ISSUE, ITS AN ECOLOGICAL ISSUE.

-NEVIN COHEN, URBAN PLANNER, NYC


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SERVING

EATING

FARMING

MANUFACTURING

DISTRIBUTING

PREPARING

SELLING

FOOD SYSTEM:

FARM TOFORK

IMAGE: jessicakeenerphotography.blogspot.com
http://jessicakeenerphotography.blogspot.com/http://jessicakeenerphotography.blogspot.com/


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6 MACRO TRENDSDEPICTING WHY

FUTURE OF FOODWILL LOOK (VERY)

DIFFERENT:


14/76MATEC

HAN

GE

IMATE

CHANGE

GE GE

CLIMAT

CLIM

ATECHANG

CLIMATEC

HAN

ATECH

ANGECLIM

CLIMATE


15/76NGEMATEC

H A

THE CHANGING CLIMATE AND DECLININGBIODIVERSITY WILL CAUSE A VASTREDISTRIBUTION OF FOOD AND WATERRESOURCES WORLDWIDE.


16/76RBANIZATIO

N

URBANIZ

ATION

ION ATIO

NURBANIZATIO

N

URBANIZA

T I

NIZATION

URBANI

URBANIZATIO

NU


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INCREASING POPULATION CONDENSATION,GROWING PHYSICAL DISTANCE BETWEENFOOD PRODUCTION AND CONSUMPTION,

AND EMERGING URBAN AGRICULTURESOLUTIONS ARE ALL CHANGING FOODSYSTEMS.

N UR

IZATIONU

WW


18/76SOCIA

LWE

B

SOCIAL

WEB

CIALW

EB

SOCIALWE

B

SOCIALWE BSOCI

AL

SO

CIAL

SOCIALW

EB

SOCIALW

SOCIALW

WEB

IMAGE: ma


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SOCIAL WEB AND OTHER DIGITAL TOOLSPROVIDE BETTER, FASTER AND SCALABLE

MEANS FOR NEW CO-CREATION,

COLLABORATION AND PARTICIPATIONTHROUGHOUT THE FOOD SYSTEM.

EB WE B

SOCIA L


20/76ECONO

MYULENTECON

OM

TURBULENT

ECO

TURBUL

ENT

ULENT

ECONOMY

CONO

MYTU

RBUL E

ULEN

TECONO


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AS WE ARE LIKELY TO MOVE BEYOND AGROWTH ECONOMY, AN ARRAY OF NEWECONOMIC MODELS - RANGING FROMWELLBEING ECONOMICS, SUSTAININGECONOMIES AND COLLABORATIVEEXCHANGE SYSTEMS - WILL OPENOPPORTUNITIES FOR ALTERNATIVEFOOD SYSTEMS.

ULEN

TEC O

TURB


22/76NGRESOUR

CES

RCE

SLETIN

GRESOU

R

DEPLETIN

GRESO

UR

DE

PLE

PLETINGR

ESOURC

ES

DEPLETING

RE

SOURCESD

EPLE


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ENTRENCHED CONSUMER TASTES ARESEVERELY STRAINING OUR CURRENTFOOD SYSTEMS. THE FORTHCOMINGRESOURCE SCARCITIES - DEPLETINGENERGY, WATER, LAND, ETC. RESOURCES -

ARE RAISING CONCERNS ABOUT FOODINSECURITY AND RISINGCOST OF FOOD.

RESO

EPLETING

E


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POLARIZAT

ION

TION OLARIZ

ATION

POLARIZA

TIO

OLARIZAT

ION POLARI

POLAR

IZATIONP OPO

LARI

IZATIONIZAT

ION

IM
http://jessicakeenerphotography.blogspot.com/http://jessicakeenerphotography.blogspot.com/


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THERE IS NO SINGLE FOOD SYSTEM:THE DIVIDES BETWEEN RICH & POOR,EDUCATED & UNEDUCATED, OBESE &

MALNOURISHED, AND HEALTHY & ILLARE LIKELY TO EXPAND, BOTH LOCALLYAND GLOBALLY.

ATIO

PO

ATIO

N


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4 SOCIO-CULTURALTRENDS SHAPING

CURRENT VALUES &BEHAVIORS:

IMPACTW

ITHINFO

ODSYSTEM


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NE

WETHICS

&HOLISTIC

SU

STAINABILITY


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HOLISTIC APPROACH TO ETHICS ANDSUSTAINABILITY IS GAINING GROUND ASPEOPLE ARE LOOKING FOR NEW WAYS TOSCOPE WITH THE UNCERTAIN FUTURE

AND LIVE MORE SOUND AND SELF-SUFFICIENT LIVES.

WH

Y


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MANY ARE PUTTING FOOD IN THECENTER OF THIS WHOLESALE BEHAVIORALCHANGE, AND RETHINKING THE WHOLE

FOOD SYSTEM AND THEIR OWN PLACE INIT IN THE PROCESS.

WH

AT

ME T EG N


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EMERGING

SOLUTION

S

EME

SOLUTI

EM

ERGING

SOLUTIO

N S

E

ERGING

IONS

RGIN

G

NS

EM

ER

SOLUTIO

RGING

OLUTION

S

EMERGING

LUTIO

RGI

OLUTIO

N

NYC REGIONAL


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NYC REGIONAL

FOODSHEDINITIATIVEFARM

ING&

MAN

UFACTURIN

G


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FARMING&

MAN

UFACTURIN

G

MUSHROOM GARDEN


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MUSHROOM GARDEN

BY BACK TO THE ROOTS

FARMING&

SELLING


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FARMING&

SELLING

STOCKBOX GROCERS


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DISTRIBUTING&SELLIN

G

STOCKBOX GROCERS,

SEATLE


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DISTRIBUTING&SELLIN

G

PHILIPS


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PREPARING&

EATING

PHILIPS

MICROBIAL HOMECONCEPT


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PREPARING&

EATING


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LOCALI

TY,

COMM

UNITY&

AUTHEN

TICITY


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ALWAYS-ON, FACELESS AND FASTCONTEMPORARY AND DIGITAL LIFESTYLEIS URGING PEOPLE TO REVOLT AND TAKEBACK MEANING AND REAL

RELATIONSHIPS IN THE RAPIDLYCHANGING WORLD.

WH

Y

T


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PEOPLE PREFER REAL AND LOCALCONNECTION WITH THE FOOD THEYCONSUME. THEY WANT TO KNOW THEPEOPLE AND THE PLACES THEY GET THEIR

FOOD FROM, AND SAVOR AUTHENTICFOOD STORIES AND EXPERIENCES.

WH

AT

ME UT ER ORG N


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EME

RGING

SOLUTION

S

EME

SO

LUTI

EM

ERGING

SOLUTION S

E

ERGING

IONS

RGIN

G

NS

EM

ER

SOLU

TIO

RG

ING

OLUTION

S

EMERGING

LUTIO

RGI

OLUTIO

N

TRUCK FARM


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FARMIN

G

TRUCK FARM

PROJECT, NYC


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FARMIN

G

FARMIGO COM


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FARMIGO.COM

DISTRIBUTING


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DISTRIBUTING

BROOKLYN BAZAAR


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BROOKLYN BAZAAR,

DEKALB MARKET

FARMING&SE

LLING


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FARMING&SE

LLING

FOOD TRUCK CRAZE


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FOOD TRUCK CRAZE

PREPARING&

SERVIN

G


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PREPARING&

SERVIN

G


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VINTAG

E,

HERITAGE&

TRADITION

Y


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IN THE MIDST OF UNPRECEDENTEDSOCIETAL, TECHNOLOGICAL, ECONOMIC

AND ENVIRONMENTAL CHANGE, PEOPLE

ARE FINDING REASSURANCE FROMFORGOTTEN VALUES, CUSTOMS, CRAFTS

AND SKILLS.

WHY

T


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TRADITIONAL AND NOSTALGICATTITUDES, APPROACHES AND ACTIVITIESARE SHAPING THE WHOLE FOOD

CULTURE, FROM FARM TO FORK.

WHAT

EME UTI EER IORGI ON


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EMERGING

SOLUTION

S

EME

SO

LUTI

EM

ERGING

SOLUTION S

E

ERG

ING

IONS

RGIN

G

NS

EME

R

SOLU

TIO

RG

ING

O

LUTION

S

EMERGING

LUTIO

RGI

OLUTIO

N

BRAMBLE CAFE


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BRAMBLE CAFE

LONDON DESINGFESTIVAL 2010

SELLING&PRE

PARING


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SELLING&PRE

PARING

BOMPAS & PARR


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BOMPAS & PARR

ADVENTUREHAMPER

SELLING


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SELLING

BROOKLYN FARMACY


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& SODA FOUNTAIN

SERVING&E

ATING


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SERVING&E

ATING


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UTO

PIA&

CREATIV

ITY

Y


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LOOKING AHEAD, NOT TO THE PAST,PEOPLE ARE INCREASINGLY QUESTIONINGTHE CURRENT FOOD SYSTEMS ANDEXPERIENCES. THEY ARE RETHINKINGFOOD THROUGH SCIENTIFIC IDEALS ANDEXPERIMENTING WITH BOLD NEW

ALTERNATIVES.

WHY

AT


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FARMS, RESTAURANTS AND KITCHENSARE THE PLACES FOR EXCEPTIONALEXPERIMENTATION AND BOTTOM-UPINNOVATION FOR NEW FOOD PROCESSES,PRODUCTS AND EXPERIENCES

WHAT

EME UTI G EER TIORGI ION


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EMERGING

SOLUTION

S

EME

SOLUTI

EME

RGIN

G

SOLU

TION S

E

ERG

ING

ION

S

RGING

NS

EME

R

SOLU

TIO

RGIN

G

O

LUTION

S

EMERGING

LUTIO

RGI

OLUTION

WEED KILLING ROBOT


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WEED KILLING ROBOT

BY BLUE RIVERTECHNOLOGY

FARMING


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FARMING

ANDREW


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STELLITANOFOR SWEET

SHOPPEMAN

UFACTURING&

EATING


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MANUFACTURIN

G&EATIN

G

CHIN CHIN LABS,


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PREPARING&

SERVIN

G

LONDON


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PREPARING&

SERVIN

G

MIN APOTHECARY,


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MIN NEYOR

NEW YORKSCENTS FOR FOODIES

PREPARING&

EATING


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MIN NEYORPREPARIN

G&EATIN

G

L


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OK.

WHAT

DOA

LL

THESESHIFTS

MEAN?

EATING


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SERVINGFARMING

MANUFACTURINGPREPARING

GRANULAR

FOOD SYSTEMSARE FORMING,

OPENINGUNPRECEDENTED

OPPORTUNITIESFOR RADICALINNOVATION.

SELLINGDISTRIBUTING

EATING


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SERVINGFARMING

MANUFACTURINGPREPARING

DISTRIBUTING SELLING


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VILLE@WEVOLVE

.US

+35840

6840

656

WWW.WEVO

LVE.USCHEER

S.
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new visions for food / the future of food

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