2025: visions for the future of publishing
TRANSCRIPT
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2025: Visions for future of publishing
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I am Paul Lomax,Chief Technology Officer at
You can find me at @PaulLomax
Hello!
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1,300,000Trees planted to date
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3,000,000Trees planted by 2025
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“
“It's hard to make predictions, especially about the future.”
Niels Bohr
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Looking backover my shoulder (I can see that look in your eye)
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4th Feburary 2006
◉No iPad ◉No App Store ◉No iPhone ◉No Facebook (in the UK)◉No Twitter◉No WhatsApp
Could you have predicted 2016?
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“
“Facebook is the new Google... Perhaps it’s the new Internet
(albeit privately owned).”Paul Lomax, 29th May 2007
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Amara’s LawWe tend to overestimate the effect of a technology in the short run and underestimate the effect in
the long run.
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Dennis App Store revenue 2011
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Dennis App Store revenue to 2016
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Same product, different medium?
Website
Digital
Edition
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Look to the future nowIt’s only just begun
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Google Chrome will include
ad blocking by default.AMP acceptable ads will be exempt. An attempt to clean up the web whilst, killing off ad-block protection rackets.
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Platforms will overtake websites for reaching audiences.Maybe Snapchat is the new Facebook. But it won’t be about driving traffic to websites anymore.
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Print magazines will still exist.But fewer - only those which lend themselves to the medium, eg◉ A service (like The Week)◉ For the coffee table (like
Cyclist)◉ Put it your hands (like
Coach)
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Credits
Special thanks to all the people who made and released these awesome resources for free:
◉Presentation template by SlidesCarnival◉Photographs by Unsplash