new media made cheap and easy

new media made cheap and easy :: ict hub seminars 2006/7new media made cheap and easy :: ict hub seminars 2006/7

new media made cheap and easy

April 2007


cheap... and easy

…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.www.cluetrain.org

non-profits

non-profits


facing redundancy

Paul Caplan journalist photographer teacher …consultant & blogger


three stories from three ages

a NASA weather map lunch with a VC a poem


ladies and gentlemen

welcome to the Live Web


are you sitting comfortably?..

the Live Web as a cultural practice A-Z

technology the thing that makes the stories work

using the Live Web a Live Web idea


but when all’s said and done

fundraising campaigning communication


storytime

a-z of the live web active audience blogosphere conversation delivery engage fud culture


storytime

good enough hypermedia i with a small I just in time keywords linking mobile


storytime

network effect open source personal q&a read/write social transparent technology


storytime

understand voice wiki effect xml you zen


you’d better start swimming or you’ll sink like a stone, for…


the times they are

a changin’

web it is


the key drivers

the 3 P’s passion personality purpose

conversation


conversations… it’s up to you

blogospherewww.wordpress.com

wikispacewww.wikidot.com

podcastswww.ourmedia.org

photos & videowww.flickr.comwww.youtube.com

tagswww.blogpulse.com


in the commercial world

campaigns Howard Dean and a vision

Fundraising the Savoy Tailor

communications Google and Microsoft


in the real world

campaigns Greenpeace and blogs plural

fundraising chez pim and the power of crowds

communications Nick and duck and cover


but…

…what about the boss?


sticks…

You’ll always find me in the kitchen at parties the conversation continues new relationships start new memes fly talked about and talked with


… and carrots

relationships ‘brand advocates’ insight and intelligence just in time cost


all change

from websites… to streams from content… to stories from audiences… to partners from niches… to people from pr… to content relationships from marketing… to conversations and... from reaching… to joining your market


enough of me

mission possible create a read/write idea create read/write content … content relationships


the read/write bit

comments on the new blogs questions … and if not answers maybe some

more questions

new media made cheap and easy

Business