new frontier in digital marketing - southstart conference adelaide 2016
TRANSCRIPT
![Page 1: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/1.jpg)
New Frontier in Digital MarketingPresented by: Pieter S Verasdonck
![Page 2: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/2.jpg)
Pieter S Verasdonck:Digital Marketing ConsultantCo-Run: “Online Marketing Sydney” Meetup Group (2,200+ Members)Panel Judge: Growth Hacking CompetitionFeatured in:• Industry Expert Roundups & Blog Articles• StartupSmart Magazine• SEMRush Webinars
Spoke at: • Online Retailer 2015• SMX Sydney 2014 - Bootcamp• Advanced Online Marketing Events• Numerous Meetups
![Page 3: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/3.jpg)
Our team has experience working with…
![Page 4: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/4.jpg)
Future of MarketingWelcome to the Technological Revolution Age
Slides: bit.ly/SouthStart2016
![Page 5: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/5.jpg)
Credit: shutterstock.com
![Page 6: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/6.jpg)
Future Predictions:
• Software will disrupt most traditional industries in the next 5-10 years. (Uber, Xero, AirBnB, etc)
• Computers become exponentially better in understanding the world. IBM Watson gives legal advice with 90% accuracy. (vs. 70% of humans)
• Autonomous Cars: Around 2020, the complete industry will start to be disrupted.
• By 2027, 10% of everything that's being produced will be 3D printed.
• Agricultural Robots & Health Diagnose Devices.
• 70% World will have access to information & mobile devices
Slides: bit.ly/SouthStart2016
![Page 8: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/8.jpg)
What the industry thought leaders say:• Data-Driven & Predictive Analysis• Personalised (1:1 marketing)• Integrated
• Native (Doesn't feel like marketing• Mobile (Geo location triggered & targeted)
Source: Six Visionaries Speak - The Economist Intelligence Unit
![Page 9: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/9.jpg)
![Page 10: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/10.jpg)
Aiming for Digital Marketing Excellence
Credit: smartinsights.com
![Page 11: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/11.jpg)
Source: getitcomms.com
![Page 12: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/12.jpg)
![Page 13: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/13.jpg)
Customer Segments & Buyer Persona’s:
Companies who segment customers into persona’s benefit from highly targeted and successful strategies for persuasive messaging, content marketing, product or solution launches, campaigns and sales alignment.
Key questions to ask:Who: As a (buyer persona)What: I want or need to (goal)What: The information I need (topic)When: And is most helpful when (preference)Why: So that I know or in order to (solve/value)
Slides: bit.ly/SouthStart2016
![Page 14: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/14.jpg)
Source: getitcomms.com
![Page 15: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/15.jpg)
Source: http://www.clickz.com/clickz/column/2293905/creating-an-inbound-marketing-content-strategy
B2B Buying Funnel Stages
![Page 16: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/16.jpg)
Source: getitcomms.com
![Page 18: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/18.jpg)
Effective B2B Content Marketing Channels
Source: contentmarketinginstitute.com
![Page 19: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/19.jpg)
Source: getitcomms.com
![Page 20: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/20.jpg)
![Page 21: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/21.jpg)
ContentMatrix• What is the
purpose of the content?
• What type of content works?
https://www.distilled.net/blog/the-content-matrix/
![Page 22: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/22.jpg)
Source: getitcomms.com
![Page 23: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/23.jpg)
Sales and Marketing Alignment Checklist:• Define shared metrics,
processes, rules and objectives
• Agree on a single view of the truth and embrace quality data
• Partner together to deploy and use content effectively
• Use and share technology, but only after laying a solid foundation
• Appoint separate departmental leaders with equal power reporting to an objective CEO
• Engage sales when building personas
• Respect sales and marketing quotas for mutual accountability
• Trust outsource agencies• Encourage sales and
marketing team bondingSlides: bit.ly/SouthStart2016
![Page 24: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/24.jpg)
Source: getitcomms.com
![Page 25: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/25.jpg)
![Page 26: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/26.jpg)
Data Gathering & Tracking:• Google Search Console & Bing Webmaster Tools• Google Analytics:
• Enable eCommerce Tracking• Use UTM tracking in URLs
• Google Tag Manager:• Set Goals & Events
• Facebook Tracking Pixel• A/B Testing
Slides: bit.ly/SouthStart2016
![Page 28: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/28.jpg)
Marketing Metrics that Matter:
Slides: bit.ly/SouthStart2016 Source: pardot.com
![Page 29: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/29.jpg)
Marketing Metrics that Matter:
Slides: bit.ly/SouthStart2016 Source: pardot.com
![Page 30: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/30.jpg)
Source: getitcomms.com
![Page 32: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/32.jpg)
Things to help you out:• Resource hub/directory of free tools, templates, articles,
video & podcasts: http://jetpack.myperk.com.au/• List of Online Marketing Tools:
http://www.stephenesketzis.com/marketing-tools-list/• Work Collaboration & Project Management:
Teamwork.com, Wrike.com, Smartsheet.com• Marketing Automation Platforms:
https://www.g2crowd.com/categories/marketing-automation
Slides: bit.ly/SouthStart2016
![Page 33: New Frontier in Digital Marketing - SouthStart Conference Adelaide 2016](https://reader035.vdocuments.us/reader035/viewer/2022062503/5880c3fa1a28abba3b8b6221/html5/thumbnails/33.jpg)
http://www.visualcapitalist.com/startup-idea-already-taken/