africa – the next affiliate marketing frontier
TRANSCRIPT
AFRICA THENEXT
AFFILIATE MARKETING
FRONTIER
SOME COMMON
MISCONCEPTIONS?
WE LIVE IN THE JUNGLE
MISCONCEPTIONSEverybody Speaks African
WE SPEAK ‘AFRICAN’
AFRICANS ARE POOR
LIONS ROAM FREELY
OH YES…...
MISCONCEPTIONSAfrica is a country
NOW THAT WE’VE CLEARED THAT UP
RAPID FIRE STATS?
POPULATION
1.1B
MOBILEAS PRIMARY DEVICE
82%
INTERNET ACTIVE
29%
722MILLIONMOBILE
CONNECTIONS
342MILLIONACTIVE
INTERNETUSERS
129MILLIONACTIVE SOCIAL MEDIA USERS
POPULATION
53MILLION
MOBILECONNECTIONS
85MILLION
INTERNET ACTIVE USERS
27MILLION
SOCIAL MEDIAACTIVE USERS
13MILLION
ACTIVE DAILY59%
56%
SEARCHEDFOR PRODUCTS & SERVICES ONLINE
43%
SEARCHEDUSING A SHOPPING COMPARISON SITE
72%
33%VISITED AN ONLINE STORE
27%PURCHASEDONLINE
12%PURCHASEDVIA MOBILE
SO WHY CARE? ?
STARVED FOR SERVICES
E-COMMERCE
CUSTOMER ACQUISITION
LEAD GENERATION
WHAT’S WORKING NOW
ONLINESHOPPING
FINANCIAL SERVICES
LOANS& DEBT
SOFTWARE& UTILITIES
APPINSTALLS
ACCOMODATION& TRAVEL
Trav
el t
icke
tsBo
oks
Tick
ets
for
even
tsFa
shio
nH
otel
boo
king
s
TOP SHOPPING VERTICALS
BEST PERFORMING
CHANNELS
SMSMESSAGING
PROGRAMMATIC
DISPLAY
AFFILIATE
SOCIALMEDIA
OPPORTUNITIES!
App Installs
Electronics
Appliances
Travel
FinanceSoftware& Utilities
Nutrition
Fitness
Work from home
Sports
Entertainment
Gaming
Fashion
Tickets
Lead GenerationPay Per CallMerchant AdsHost ‘n PostCurated Shopping
#whatworksinZAEMAIL
EXITTRAFFIC
DISPLAYADS
PROGRAMATIC
SOCIAL
SEO WHAAAT?!
AFFILIATESBE
USING
CONTEXTUAL
PAIDSEARCH
CONTENT
WHO’S DOING IT RIGHT?
ENSURECOMPLIANCE
WITHLOCAL LAWS
GETTING STARTED
LANGUAGE CONTENT PRICING
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