marketing cloud - database marketing - the new frontier
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MarketingCloud
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#mktgcloud#datarati
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$50/5
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Education
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Database Marketing
The New Frontier
Hal Varian, Google
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Database Marketing
The New Frontier
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Takeaways 1.2.3.4.
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1.What is new?
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2.
How does it work?
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3.Why is it important?
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4.What are the…
RESULTS!
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Old
1.vs.
New
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Loyalty
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No Visibility To
o ha
rd
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LimitedVisibility
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No Visibility
Decisions
Poor
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Visibility
to the new frontier!
Welcome…
(MAD)
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2.
How does it work?
?
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<script src="http://munchkin.marketo.net/munchkin.js <script>mktoMunchkin("714-CFZ-249");</script> "
type="text/javascript"></script>
1 line of code
Website & Landing Page
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Browser Cookies +
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Loyalty
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Dig
ital
Beha
viou
r
=
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Scoring
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Email & SMS Triggers
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Loyalty
!Testing
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Optimising
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Dashboard
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Why is it important?
3.?
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Responses Rates
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Loyalty
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Nowhereto
hide
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LostWriting on the wall
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Loyalty
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Lost Client
Marketer loses job
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Loyalty
!Agency loses client
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WinningLosing vs.
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Visibility
What are the results?
?
4.
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Sources of value (MAD)1.2.3.4.5.
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Loyalty
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100Dec 08
150Apr 09
50July 08
200Jul 09
300+Oct 09
Rated #1 globally
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Takeaways 1.2.3.4.
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Loyalty
!
Nex
t Ste
ps
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Data Planning, Data Strategy, Data Management
Marketing Automation & CRM Database Solutions
Multi-Channel Reporting & Analytics
Campaign Testing & Optimisation
1.
2.
3.
4.
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Q&A
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Loyalty
!Have a great day!
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