Automotive Horizons

Claudia Sierakowski BASF - Business Management Pigments Europe March 2013, ECS Nuremberg

New Styling Dimensions for Automotive Coatings …..

…with pigments from BASF

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The Whole Color Space …Even Enlarged

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BASF offers wider styling possibilities in four dimensions:

Liquid-Metal-Effect

Brilliance

Lightness

Sparkle

New Dimensions in Lightness and Brilliance

Paliocrom® Brilliant Gold

Paliocrom® Brilliant Orange

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tnes

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Chroma C*

Paliocrom® Gold vs. Paliocrom® Brilliant Gold L2050

(Full shade)

15°

15°

110°

Gaining 14 Chroma- and 20 Lightness units

Paliocrom® Brilliant Gold L 2050 / EH888

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Iron oxide coated silver dollar aluminum flake.

Unique combination of ultra-high chroma and excellent hiding power.

Enlarges the existing color space because of its higher brilliance and lightness.

Achieves more vibrant shades because of its sparkle behavior.

Best in combinations with Paliogen® Red L 3885 or Irgazin® Yellow L 2040.

Helps you to create most brilliant golden

to orange treasures!

Paliocrom® Brilliant Orange L 2850 / EH886

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15°

15°

110°

Paliocrom® Orange L2800 vs. Paliocrom Brilliant® Orange L2850

(Full shade)

Gaining 10 Chroma- and 12 Lightness units

Iron oxide coated silver dollar aluminum flake.

Unique combination of ultra-high chroma and excellent hiding power.

Enlarges the existing color space because of its

high brilliance and lightness.

Achieves more vibrant shades because of its sparkle behavior.

Best in combinations with Paliogen® Red L 3885 or Irgazin® Cosmoray Orange L 2950.

Helps you to create deep and delicious orange

to red shades with subtle sparkle!

New Dimensions in Lightness and Brilliance

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Paliocrom® Brilliant Gold

Paliocrom® Brilliant Orange

Lumina® Royal Copper

Lumina® Royal Indigo

Lumina® Royal Blue

Lumina® Royal Aqua

Lumina® Royal Exterior Aqua 7803H

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Lumina® Exterior Aqua 7303 vs. Lumina® Royal Ext. Aqua 7803H

90:10 black reduction

Gaining 10 Chroma- and 7 Lightness units

Highest chromaticity aqua mica in the market.

Better color purity, brightness and luster compared to pigments of the same class.

Achieves vital effect colors and a multitude of styling options.

Best in combinations with Heliogen® Blue L 6950 or Heliogen® Blue L 6600F.

Helps you to enrich your maritime colors!

Lumina® Royal Exterior Blue 6803H

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Lumina® Red Blue 6303D vs. Lumina® Royal Ext. Blue 6803H

90:10 Black Reduction

Gaining 15 Chroma units

New effect pigment based on natural mica with the highest chromaticity, color purity and brilliance.

Surpasses all blue interference pigments available in the market today.

Achieves vibrant effect colors and a new level of formulation latitude.

Best in combinations with Paliogen® Blue L 6480 or Cinquasia® Magenta L 4540.

Helps you to achieve extreme luxury colors and majestic shades!

Lumina® Royal Ext. Indigo EH 2000 (5803H)

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State of the Art vs. Lumina® Royal Indigo EH2000

90:10 black reduction

Gaining 14 Chroma units

Indigo mica with the highest chromaticity, color purity and brilliance.

Exceeds the state-of-the-art violet effect pigments.

Ideal shading component.

Best in combinations with Cinquasia® Violet L 5110, Heliogen® Blue L 6600F or Paliogen® Blue L 6495F.

Helps you to express nobility!

Lumina® Royal Ext. Copper EH 3000 (3803H)

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Lumina® Ext. Coper 3503D vs. Lumina® Royal Copper EH 3000

90:10 black reduction

Gaining 18 Chroma Units

Copper mica with the highest chromaticity, color purity and brilliance. Extraordinary sparkle level.

Surpasses all copper interference pigments available in the market today.

Achieves elegant effect colors and a new level of formulation flexibility.

Best in combinations with Paliogen® Red L 3885 or Cromophtal® Brown L 3001.

Helps you to achieve high class chestnut browns!

New Dimensions in Sparkle and Liquid-Metal-Effect

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Glacier™ Silk White

Glacier™ Frost White

Glacier™ Crystal White

Glacier™ Ext. Silk White EH 2112 (S1303V)

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d50: 12 micron

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State of the art vs. GlacierTM Exterior Silk White

90:10 black reduction

Neutral and dark flop Low graininess

Name Flopindex Graininess LMF EH 2112 16,2 3,8 4,2

State of the art 14,5 4,3 3,4

White pearl based on synthetic mica. Cleanest pearl in the market today.

Silky appearance with maximized lightness flop and reduced graininess. Achievable liquid metal look.

For neutral white shades with a bluish undertone. No color change in downflop.

Achieves bluish grays and blacks and gunmetal shades.

Best in combinations with Heliogen® Blue L 6950 or P.Bk. 7.

Helps you to develop liquid metal character and

neutral flops!

Glacier™ Ext. Frost White S1303D

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d50: 19 micron

0°

90°

180°

270°

= color of starting formulation

= change in shade through GlacierTM Frost White

Most attractive chromatic color space

Less attractive color space

Appealing white pearlescent pigment based on synthetic mica with high luster and brightness.

Whitest effect pigment in the market today.

For neutral white shades with a bluish reflection color

Shows reflections of pure white brilliance.

Achieves grays and blacks without the conventional yellowish tint in combinations with P.Bk.7.

Helps you to yield a “whiter” white!

Glacier™ Ext. Crystal White EH2130 (SP1303I)

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d50: 30 micron

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State of the art vs. Glacier® Crystal White (30µ)

Sparkling performance in 10:90 black reduction

45°

15°

75°

15°

45°

75°

Bluish pearl appearance. Based on synthetic mica.

Intense and vivid sparkle effect, perfect substitution for glass flakes.

Eye catching and refined shades are possible.

Best in combinations with Heliogen® Blue L 6950 and P.Bk. 7.

Helps you to combine sparkle and sheen!

Products to Achieve New Styling Dimensions for Automotive Coatings

Paliocrom® Brilliant Gold L 2050 / EH 888

Paliocrom® Brilliant Orange L 2850 / EH 886

Lumina® Royal Ext. Aqua 7803H

Lumina® Royal Ext. Blue 6803H

Lumina® Royal Ext. Indigo EH 2001

Lumina® Royal Ext. Copper EH 3000

Glacier™ Ext. Silk White EH 2112

Glacier™ Ext. Frost White S 1303D

Glacier™ Ext. Crystal White EH 2130

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Thank you very much for your attention!

Please visit BASF at hall 7A, booth 523/525

www.basf.com/ecs